Senior Manager of Outreach and Marketing

Marigold Health is seeking a passionate and strategic Senior Manager of Outreach & Marketing to lead key initiatives that drive community engagement, support outreach and marketing efforts, and build strong regional partnerships. This role plays a vital part in aligning local outreach and marketing strategies with our mission to support individuals with substance use and mental health challenges through peer-based recovery support.

The Senior Manager will oversee and guide Outreach Specialists and Regional Outreach Managers across Massachusetts and Delaware. You will work closely with the Director of Outreach & Marketing and collaborate with cross-functional teams-including business development, operations, and clinical operations-to enhance our enrollment pipeline and ensure members stay engaged long after joining the program.

This is a role for someone who thrives in leading high-impact teams across multiple regions, understands the power of community-driven engagement, and has a sharp eye for data-informed strategy and execution.

Responsibilities

• Team Leadership & Regional Coordination
• Supervise and support Outreach Specialists and Regional Outreach Managers across MA and DE
• Provide coaching and development opportunities to regional teams to enhance local strategy execution and team performance.
• Align outreach strategies with territory-specific client and community needs.
• Outreach & Enrollment Strategy
• Lead implementation of outreach initiatives that meet enrollment targets and reflect Marigold's mission.
• Explore and pilot new tactics or channels to boost enrollments through existing partner sites.
• Support team in organizing community events and engagement programs to strengthen partner relationships and drive outreach.
• Marketing Execution & Brand Alignment
• Execute corporate and regional marketing campaigns in partnership with internal teams and external vendors.
• Ensure messaging and outreach materials reflect brand values and support program goals.
• Use campaign performance data to iterate on content, targeting, and tactics.
• Partnership & Cross-Functional Collaboration
• Coordinate with the Business Development team to align outreach activities with partner goals and expectations.
• Maintain strong relationships with key stakeholders at client sites to support engagement targets.
• Represent member and community feedback in internal strategy conversations.
• Onboarding & Engagement Optimization
• Partner with operations and clinical operations to refine the member onboarding journey.
• Analyze post-enrollment engagement data and work with peers to address barriers to member retention.
• Recommend strategies to increase member activation and long-term program participation.
• Performance Monitoring & Budget Oversight
• Track and report on outreach and marketing KPIs, including enrollment conversion, engagement, and retention.
• Assist in managing budgets and resource allocation for regional marketing and outreach efforts.
• Ensure outreach activities comply with privacy and regulatory standards.

Requirements

• Experience as a Certified Peer or in the Peers recovery space, peer certification is a big plus
• Bachelor's degree in marketing, communications, public health, social work, or a related field-or equivalent experience.
• At least 5 years of experience in community outreach, marketing, or a related function; experience in behavioral health or recovery services is a plus.
• Demonstrated success managing cross-regional teams with a focus on mentorship and accountability.
• Comfortable traveling ~50% of the time across MA & DE.
• Experience collaborating across departments and with external partners to align strategies and goals.
• Strong written and verbal communication skills, including public speaking and content development.
• Skilled in data analysis and using performance metrics to inform strategy.

Schedule, Reporting & Benefits

• Full-time, salaried exempt position
• Reports to: Director of Operations
• Hybrid role with up to 50% travel
• Equity in the company
• 20 days PTO + 9 sick days
• 8 paid holidays + 2 floating holidays
• 65% company-paid health insurance for dependents
• Healthcare & dependent care FSAs
• 401(k) access
• $250 quarterly wellness stipend

$75,000 - $90,000 a year