Senior Manager, Subscriber Acquisition

At Bell, our purpose is to advance how Canadians connect with each other and the world. We achieve this by providing consumers and businesses with the best network technologies in the world, innovative digital solutions and seamless customer experiences. Its all developed and delivered by the members of #TeamBell and were always on the lookout for people with great skills and experiences.

We value diversity and provide a supportive, inclusive community where all team members can succeed. And through our commitment to environmental, social and governance initiatives, you will feel good about the greater impact you will have making every day better for people as they connect, work, learn and play.

Join us. You belong at Bell.

Be at the forefront of one of the most exciting and ever-changing industries. On the Bell Media team you will be a part of creating and delivering the best Canadian and international content across digital media, television, radio and out-of-home advertising platforms. Youll join a team of passionate and driven innovators, who are breaking barriers and expanding the reach of Canadas most-loved entertainment.

At Bell Media, youll redefine digital connections and pioneer next-generation services, propelling us to reach new heights, unlock untapped potential and expand horizons for our customers.

Summary

The Bell Media team creates and delivers the best Canadian and international content across our digital media, television, radio, and out-of-home advertising platforms. Were looking for innovative team players ready to take some of the most well-known entertainment brands in the country to the next level.

As the Senior Manager of Subscriber Acquisition, the successful candidate will be a key member of the Direct-to-Consumer (DTC) team which focuses on growing Bell Medias suite of DTC services, including Crave, TSN, RDS, and Starz. Bell Media has ambitious growth targets for all its DTC services, placing the successful candidate in a high visibility / high value role within the organisation.

This role currently supports one other team member, which makes cross-functional collaboration a core element of success for any candidate.

Key Responsibilities

• General accountability to drive acquisitions for Bell Medias Direct-to-Consumer (DTC) services in all digital sales channels, including Crave, TSN, RDS, and Starz
• Set offer strategy and execute promotions to deliver against acquisition targets
• Pricing responsibility, including setting the strategy to maximize revenue and execution of pricing tactics for new and base customers
• Work with internal and external partners to identify and pursue sustainable opportunities for revenue and subscriber growth
• Competitive intelligence, including understanding pricing and offer tactics used by others in the DTC space and their anticipated impact on results

Critical Qualifications

• Bachelors degree or higher in Business, Marketing or related fields or equivalent work experience
• 7+ years experience in roles related to sales, pricing, or other similar areas that are results oriented
• Strong analytical skills and a track record of developing and implementing strategies informed by numerical insights
• Comfort communicating strategy and results to both executives and working level teams
• Ability to work cross-functionally to deliver on day-to-day objectives as well as bigger strategic initiatives
• Demonstrated success balancing critical thinking abilities with operational execution
• Passion and experience in the Media industry is an asset