Senior Manager, Ticketing Systems and Audience Development
Apply NowCompany: Explore Edmonton Corporation
Location: Edmonton, AB T5A 0A1
Description:
About Us
We are Edmonton's Destination Management and Marketing Organization (DMMO). We also manage two of Edmonton's award-winning venues, the Edmonton Convention Centre and the Edmonton EXPO Centre. We help tell Edmonton's story, elevate the Edmonton experience, and drive inbound visitation and economic impact in the visitor economy.
Working together in a one-team approach aligned by our core values, Explore Edmonton's business units' market and sell Edmonton as a year-round destination to visit, work, and play in while also developing products and experiences that have a uniquely Edmonton flavour. And by incorporating the management of the city's two award-winning venues into Explore Edmonton, we are uniquely positioned to attract major events, meetings, and conventions to our city, generating greater economic impact. While Explore Edmonton's mandate is focused on generating inbound visitation, what we do and how we do it also enhances and amplifies the quality of life for Edmontonians. The people who live here are our greatest ambassadors, so making it easier for them to love our city makes it easier for us to sell it.
The Community Initiatives and Agriculture team is the arm of Explore Edmonton Corporation that stewards legacy events like KDays, Canadian Finals Rodeo (CFR) and Farmfair International. We are also a team of urban agriculture enthusiasts that continue to make an impact with projects and programs geared to education, community partnerships, and sustainability.
There is no better example of our work in the community to connect people to food and farming within the city limits than at the Explore Edmonton Urban Farm, and no better way to show our commitment to the quality of life of Edmontonians than through the events that our teams support.
About the Position
We are seeking a highly organized and detail-oriented experienced Senior Manager of Ticketing Systems and Audience Development to oversee all aspects of ticketing, including strategy development, strategy implementation and ticketing operations. This position is responsible for growing our event ticketing revenues. This role requires a strategic thinker with a deep understanding of ticketing sales strategies, platforms, customer experience, and revenue optimization.
Qualifications:
How to Apply
If this role piques your interest, please submit your cover letter and resume no later than March 28, 2025.
Explore Edmonton encourages, supports, and celebrates a diverse and inclusive work environment. We strive to create a workplace that reflects the city we promote and where our employees feel safe and supported every day.
We are Edmonton's Destination Management and Marketing Organization (DMMO). We also manage two of Edmonton's award-winning venues, the Edmonton Convention Centre and the Edmonton EXPO Centre. We help tell Edmonton's story, elevate the Edmonton experience, and drive inbound visitation and economic impact in the visitor economy.
Working together in a one-team approach aligned by our core values, Explore Edmonton's business units' market and sell Edmonton as a year-round destination to visit, work, and play in while also developing products and experiences that have a uniquely Edmonton flavour. And by incorporating the management of the city's two award-winning venues into Explore Edmonton, we are uniquely positioned to attract major events, meetings, and conventions to our city, generating greater economic impact. While Explore Edmonton's mandate is focused on generating inbound visitation, what we do and how we do it also enhances and amplifies the quality of life for Edmontonians. The people who live here are our greatest ambassadors, so making it easier for them to love our city makes it easier for us to sell it.
The Community Initiatives and Agriculture team is the arm of Explore Edmonton Corporation that stewards legacy events like KDays, Canadian Finals Rodeo (CFR) and Farmfair International. We are also a team of urban agriculture enthusiasts that continue to make an impact with projects and programs geared to education, community partnerships, and sustainability.
There is no better example of our work in the community to connect people to food and farming within the city limits than at the Explore Edmonton Urban Farm, and no better way to show our commitment to the quality of life of Edmontonians than through the events that our teams support.
About the Position
We are seeking a highly organized and detail-oriented experienced Senior Manager of Ticketing Systems and Audience Development to oversee all aspects of ticketing, including strategy development, strategy implementation and ticketing operations. This position is responsible for growing our event ticketing revenues. This role requires a strategic thinker with a deep understanding of ticketing sales strategies, platforms, customer experience, and revenue optimization.
Qualifications:
- Bachelor's degree in Event Management, Marketing, or a related field
- 5-10 years experience in a senior leadership role within ticketing and analytics.
- Experience managing ticketing systems (e.g., ShowPass, Ticketmaster).
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint), CRM and event management software (e.g., ASANA, or similar).
- Knowledge of regulations, and best practices.
- Strong analytical skills with experience in audience research and data-driven decision-making.
- Excellent organizational and project management skills.
- Ability to collaborate across departments and work in a fast-paced environment.
- Strong communication and customer service skills.
- Experience in arts, entertainment, sports, or live events is an asset.
- Flexibility to work evenings and weekends.
- Proven Experience in leading successfully managing a team.
How to Apply
If this role piques your interest, please submit your cover letter and resume no later than March 28, 2025.
Explore Edmonton encourages, supports, and celebrates a diverse and inclusive work environment. We strive to create a workplace that reflects the city we promote and where our employees feel safe and supported every day.