Senior Marketing Manager - Global Nutrition & Wellness

Job Description

NSF is seeking a dynamic Senior Marketing Manager, Global Nutrition & Wellness within our commercial marketing team. Reporting directly to the Senior Director of Food Marketing, this role will influence the global marketing strategy and spearhead the development and execution of comprehensive marketing plans, targeted campaigns, impactful creative content, and disciplined budget oversight for the Nutrition & Wellness vertical. This role will play an instrumental part in supporting the global expansion of dietary supplements and personal care testing & certification while continuing to fuel North America growth. The ideal candidate will be a collaborative leader who can seamlessly blend a global strategic marketing plan/support with robust regional partnerships and activation.

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Responsibilities

• Oversee the development of annual strategic marketing plan, campaign materials, and asset creation
• Support strategic growth plan development and optimization- including trends, competitive activity, business performance
• Ensure marketing efforts are aligned to the business plan, sales strategy, and regional priorities
• Leverage data and insight to make decisions that deliver high-quality leads and build the brand
• Partner closely with the Nutrition & Wellness business unit to realize business ambition and targets
• Support and guide the regional marketing teams to identify and execute campaign activity globally
• Monitor and track key performance indicators, reporting and sharing the results w/ stakeholders
• Listen and learn from regional teams to improve plans & activity to maximize return on investment
• Proactively analyze data, assess trends and determine actions to optimize performance
• Own and align best practices in campaign execution, facilitate sharing and building of library
• Support market entry and development plans including market analysis and scenario development
• Manage and enhance relationships with vendors, working closely with the central teams and agencies
• Understand and monitor the costs of marketing activities and overall effectiveness of lead generation
• Initiate and support new pipeline and learning projects to meet growth targets
• Support Salesforce adoption and improved usage/monitoring
• Advance best practices in marketing automation along with Artificial Intelligence approaches to more efficiently build marketing materials, source leads, and convert customers
• Recommend and help execute any required training for the marketing and sales teams

Qualifications

• Bachelor's degree in marketing, business or related field
• 8+ years' experience in a marketing role with expertise in B2B marketing
• Demonstrated ability to lead teams and forge strong stakeholder relationships
• Demonstrated ability to understand customer needs and deliver customer-centric solutions
• Experience working and delivering results in a matrixed organization
• Demonstrated success supporting and/or managing complex projects
• Demonstrated ability to build marketing and sales pipelines that meet sales targets
• Experience successfully managing and helping grow global brands
• World-class writing, presentation, and speaking skills

Preferred Qualifications

• Graduate degree in marketing, business or related field
• Both B2B and B2C business experience
• Both Global and Regional/Country Marketing experience
• Dietary Supplements and/or Personal Care experience
• Food and Assurance TIC services experience
• Ability to accommodate NSF's hybrid policy at the global headquarters located in Ann Arbor, Michigan

About Us

With a legacy spanning more than 80 years, NSF leverages science and innovation to improve human and planet health. We provide science-driven, independent testing, inspection, certification, and advisory services and develop the very standards that drive the food, water, and life sciences industries worldwide. We empower our clients to navigate shifting regulations to improve consumer health, safety, and quality of life.

One of our core values is We Are One NSF. This means that while we're one team, we embrace the cultural, ethnic, language, and demographic diversity that reflects the societies in which we live and work.

Come join a team that makes a difference in the world. More information about NSF can be found at nsf.org.

NSF is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, color, religion, sex, sexual orientation, gender identity, national origin, age, status as a protected veteran, or disability.

Notice to Agency and Search Firm Representatives: Please note that NSF is not accepting unsolicited resumes from agencies/search firms for this role. Resumes submitted to an NSF employee by a third-party agency without a valid written & signed search agreement between NSF and said third-party agency will become the sole property of NSF. No fee will be paid if a candidate is hired as a result of an unsolicited agency or search firm referral. Thank you.

About the Team

We build awareness and value in the global NSF brand. Our teams include Standards, Growth Acceleration, Communications, and Government Affairs. We act as NSF's global ambassadors, championing our integrity, expertise, capabilities and resources., working with our internal partners to deliver real value to our clients and NSF.