Senior Marketing Manager

NYU Langone Health is a world-class, patient-centered, integrated academic medical center, known for its excellence in clinical care, research, and education. It comprises more than 200 locations throughout the New York area, including five inpatient locations, a childrens hospital, three emergency rooms and a level 1 trauma center. Also part of NYU Langone Health is the Laura and Isaac Perlmutter Cancer Center, a National Cancer Institute designated comprehensive cancer center, and NYU Grossman School of Medicine, which since 1841 has trained thousands of physicians and scientists who have helped to shape the course of medical history. At NYU Langone Health, equity, diversity, and inclusion are fundamental values. We strive to be a place where our exceptionally talented faculty, staff, and students of all identities can thrive. We embrace diversity, inclusion, and individual skills, ideas, and knowledge. For more information, go to nyulangone.org(Opens in a new window), and interact with us on LinkedIn(Opens in a new window), Glassdoor(Opens in a new window), Indeed(Opens in a new window), Facebook(Opens in a new window), Twitter(Opens in a new window), YouTube(Opens in a new window) and Instagram(Opens in a new window).

Position Summary:

We have an exciting opportunity to join our team as a Senior Marketing Manager.

NYULH is seeking a highly skilled and strategic Senior Manager, Advertising to support a team focused on connecting audiences with NYULHs inspirational brand and messaging via paid advertising. This important role will be responsible for supporting paid advertising efforts for specific departments and programs as well as the overall institution. This position is a critical component within Communications, Marketing, Government and Community Affairs broader strategy to influence, motivate, and inspire audiences while furthering NYULHs vision and institutional goals.

Job Responsibilities:

Strategic Program Management:

Support development of advertising materials based on departmental and program strategic priorities, emphasizing patient-centered care and innovation

Identify current market trends in advertising that can be translated into actionable recommendations and strategic plans that align with growth targets and priorities for patients, leads, stakeholders, and communities

Assist with new advertising campaigns, enhance current campaigns, and evaluate outcomes; make strategic adjustments to optimize outcomes as needed

Infuse data-driven insights into advertising campaigns and assess their effectiveness, including key performance indicators such as brand reputation, conversions (i.e., appointments) for patients & leads, physician referrals, and customer lifetime value

Participate in brainstorming sessions with the Advertising team to cultivate ideas for new advertising campaign concepts, including content and design elements

Collaboration:

Support the Advertising team on development of advertising campaigns requiring promotion via paid channels

Collaborate with Relationship Leads teams to gather insights and messaging points about service lines to inform creative

Partner closely with agency partners on creative development, media planning, and more

Collaborate with the Program Measurement on measurement strategies and key performance indicators (KPIs); help integrate these metrics into decision-making processes

People Management:

Mentor and guide junior team members on how work gets done, set priorities, ensure standards of excellence are understood and adhered to

Champion NYULHs strong continuous improvement culture and ensure deployment of scalable, simplified, and standardized processes

Operational Excellence:

Closely track assignments, progress, and associated metrics for the team

Review and approve various stages of production, including mechanicals

Build strong relationships with counterparts at our advertising agency

Champion NYULHs strong culture of continuous improvement

Minimum Qualifications:

7 years of marketing and advertising agency experience

1 year of managing junior team member(s)

Bachelors degree

Proven experience in managing multiple projects at the same time and managing both up to a manager and a larger cross-functional team, and managing down to help teach, inspire, motivate junior members

Proficiency in project management, communication tools, and data analysis

Strong interpersonal skills for cross-functional collaboration and ability to build strong relationships both internally and externally

Strong analytical skills, with the ability to learn and apply data-driven insights

Excellent verbal and written communication skills

Ability to work with cross-functional teams

Qualified candidates must be able to effectively communicate with all levels of the organization.

NYU Langone Health provides its staff with far more than just a place to work. Rather, we are an institution you can be proud of, an institution where youll feel good about devoting your time and your talents.

NYU Langone Health is an equal opportunity and affirmative action employer committed to diversity and inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply and will receive consideration without regard to race, color, gender, gender identity or expression, sex, sexual orientation, transgender status, gender dysphoria, national origin, age, religion, disability, military and veteran status, marital or parental status, citizenship status, genetic information or any other factor which cannot lawfully be used as a basis for an employment decision. We require applications to be completed online.

NYU Langone Health provides a salary range to comply with the New York state Law on Salary Transparency in Job Advertisements. The salary range for the role is $81,325.15 $128,100.00 Annually. Actual salaries depend on a variety of factors, including experience, specialty, education, and hospital need. The salary range or contractual rate listed does not include bonuses/incentive, differential pay or other forms of compensation or benefits.