Senior Marketing Operations Manager - Strategic Planning & Operations
Apply NowCompany: Sage Group plc
Location: Atlanta, GA 30349
Description:
Job Title
Senior Marketing Operations Manager - Strategic Planning & Operations
Job Description
Sage's Marketing Transformation & Operations team is dedicated to managing transformation iniatives across marketing functions, ensuring that Sage marketing remains relevant, competitive, and aligned with broader business goals. By fostering cross-functional collaboration, we aim to eliminate silos and drive cohesive strategies that enhance overall marketing effectiveness.
Why We Exist:
We empower the marketing team to excel in their roles while helping the organization establish a new standard for marketing excellence. Our focus on process effectiveness, coaching, and collaboration drives value outcomes, prioritizes customer needs, and fuels the engine of Sage's marketing execution.
What We Do:
We fuel the engine of Sage's marketing execution and accountability by delivering alignment, processes, ways of working, and enablement for our marketing professionals. We facilitate initiatives and change projects, fostering a culture of innovation and providing development opportunities for our people.
The Role:
Reporting to the Senior Director, Marketing Planning, the Senior Marketing Operations Manager plays a pivotal role in enabling the annual regional marketing plan planning process, contributing to a single globally consistent marketing plan which tightly aligns with the overall marketing strategy. Once the plan has been established, the role liaises closely between the Regional Marketing Performance team and supporting global / outsourced teams in a business partnering capacity, to ensure that the plan remains aligned to the overall strategy, and that the Regional team are enabled to effectively execute on the plan.
Why Sage? What's In it for you?
Sage empowers small to medium-sized businesses, the backbone of our economies, to knock down barriers and succeed with AI-powered accounting software. Knowing that over 6M of our global customers depend on our solutions, motivates us to keep innovating so they keep growing. Sage Copilot is a prime example: https://www.sage.com/en-gb/sage-copilot/#features
You'll have the opportunity to sharpen your skills and advance your career at a stable, global software company with products voted #1 in customer satisfaction for 10 consecutive years. Collaborate with globally diverse, customer-focused teams that embrace innovation, bold thinking, and impactful work. Our culture is built on doing the right thing-guided by our values: Human, Trust, Bold, and Simplify. We support work-life balance and encourage giving back through the Sage Foundation, offering 40 paid volunteer hours per year to make a difference in our communities.
Key Responsibilities
Co-ordinating the business planning and budget process for regional performance marketing to sign off annual plans.
Driving the co-ordination and completion of the annual demand model template supplied by marketing effectiveness, signed off by the Regional marketing lead and regional RTR.
Co-ordinating rolling target adjustments based on in year actuals with RTR, to ensure trading is always aligned to current plan.
Ensuring that investment plan details are refreshed and updated within the Finance in month workday process to source accrual and reforecast requirements.
Collating relevant trading meeting cadence documents with context to support sign off by regional marketing lead.
Supporting the regional team in driving effectiveness of spend
Refining and refreshing lead routing rules for SDR's Insourced/Outsourced models as per direction from Regional BU lead
Ensuring Ways of working are established to maximize our new operations outsourced model.
Localizing and enabling new technologies, and supports colleagues on how to be efficient on our regional marketing technology
Scoping and supporting the regional marketing lens for transformation projects
Location: Hybrid; 3 days per week from our Atlanta office (619 Ponce De Leon - Ponce City Market)
Required Qualifications:
6+ years of Marketing Operations & Strategy Experience - you've operationalized marketing strategy across large, global marketing teams.
Strong knowledge of marketing, the customer engagement lifecycle and business planning in a complex, multi-faceted business.
Experience in Marketing planning and/or budgeting processes
Experience in operating at both a strategic and operational level.
Ability to work in a matrix environment across global teams.
Confident in building strong relationships across all leadership levels.
Strong project management skills and results oriented with strong time management skills, highly organized and driven to succeed.
Experience with MarTech/marketing tools and technologies
Strong understanding of marketing metrics and KPIs, and financial terms, including MQLs, ROI, CAC, LTV etc.
Excellent written and oral communication and presentation skills with a demonstrated ability to work with cross-functional teams and to encourage and support others to achieve their objectives.
Benefits? We have plenty.
Competitive annual bonuses
Comprehensive health, dental, and vision coverage
401(k) retirement match (100% matching up to 4%)
32 days paid time off (22 personal days & 10 national holidays)
18 weeks of paid parental leave (offered 1 year after the start date)
Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)
Sage Foundation: 5 days paid yearly to volunteer
$5,250 tuition reimbursement per calendar year starting 6 months after the hire date
Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)
#LI-CH1
Function
Global Marketing Strategy
Country
United States
Office Location
Atlanta
Work Place type
Hybrid
Advert
Working at Sage means you're supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.
Our colleagues are the best of the best. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.
Learn more about working at Sage: sage.com/en-us/company/careers/working-at-sage/
Watch a video about our culture: youtube.com/watch?v=h1-vs3zIpnc
We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out at careers@sage.com.
Learn more about DEI at Sage: sage.com/en-us/company/careers/diversity-equity-and-inclusion/
Senior Marketing Operations Manager - Strategic Planning & Operations
Job Description
Sage's Marketing Transformation & Operations team is dedicated to managing transformation iniatives across marketing functions, ensuring that Sage marketing remains relevant, competitive, and aligned with broader business goals. By fostering cross-functional collaboration, we aim to eliminate silos and drive cohesive strategies that enhance overall marketing effectiveness.
Why We Exist:
We empower the marketing team to excel in their roles while helping the organization establish a new standard for marketing excellence. Our focus on process effectiveness, coaching, and collaboration drives value outcomes, prioritizes customer needs, and fuels the engine of Sage's marketing execution.
What We Do:
We fuel the engine of Sage's marketing execution and accountability by delivering alignment, processes, ways of working, and enablement for our marketing professionals. We facilitate initiatives and change projects, fostering a culture of innovation and providing development opportunities for our people.
The Role:
Reporting to the Senior Director, Marketing Planning, the Senior Marketing Operations Manager plays a pivotal role in enabling the annual regional marketing plan planning process, contributing to a single globally consistent marketing plan which tightly aligns with the overall marketing strategy. Once the plan has been established, the role liaises closely between the Regional Marketing Performance team and supporting global / outsourced teams in a business partnering capacity, to ensure that the plan remains aligned to the overall strategy, and that the Regional team are enabled to effectively execute on the plan.
Why Sage? What's In it for you?
Sage empowers small to medium-sized businesses, the backbone of our economies, to knock down barriers and succeed with AI-powered accounting software. Knowing that over 6M of our global customers depend on our solutions, motivates us to keep innovating so they keep growing. Sage Copilot is a prime example: https://www.sage.com/en-gb/sage-copilot/#features
You'll have the opportunity to sharpen your skills and advance your career at a stable, global software company with products voted #1 in customer satisfaction for 10 consecutive years. Collaborate with globally diverse, customer-focused teams that embrace innovation, bold thinking, and impactful work. Our culture is built on doing the right thing-guided by our values: Human, Trust, Bold, and Simplify. We support work-life balance and encourage giving back through the Sage Foundation, offering 40 paid volunteer hours per year to make a difference in our communities.
Key Responsibilities
Co-ordinating the business planning and budget process for regional performance marketing to sign off annual plans.
Driving the co-ordination and completion of the annual demand model template supplied by marketing effectiveness, signed off by the Regional marketing lead and regional RTR.
Co-ordinating rolling target adjustments based on in year actuals with RTR, to ensure trading is always aligned to current plan.
Ensuring that investment plan details are refreshed and updated within the Finance in month workday process to source accrual and reforecast requirements.
Collating relevant trading meeting cadence documents with context to support sign off by regional marketing lead.
Supporting the regional team in driving effectiveness of spend
Refining and refreshing lead routing rules for SDR's Insourced/Outsourced models as per direction from Regional BU lead
Ensuring Ways of working are established to maximize our new operations outsourced model.
Localizing and enabling new technologies, and supports colleagues on how to be efficient on our regional marketing technology
Scoping and supporting the regional marketing lens for transformation projects
Location: Hybrid; 3 days per week from our Atlanta office (619 Ponce De Leon - Ponce City Market)
Required Qualifications:
6+ years of Marketing Operations & Strategy Experience - you've operationalized marketing strategy across large, global marketing teams.
Strong knowledge of marketing, the customer engagement lifecycle and business planning in a complex, multi-faceted business.
Experience in Marketing planning and/or budgeting processes
Experience in operating at both a strategic and operational level.
Ability to work in a matrix environment across global teams.
Confident in building strong relationships across all leadership levels.
Strong project management skills and results oriented with strong time management skills, highly organized and driven to succeed.
Experience with MarTech/marketing tools and technologies
Strong understanding of marketing metrics and KPIs, and financial terms, including MQLs, ROI, CAC, LTV etc.
Excellent written and oral communication and presentation skills with a demonstrated ability to work with cross-functional teams and to encourage and support others to achieve their objectives.
Benefits? We have plenty.
Competitive annual bonuses
Comprehensive health, dental, and vision coverage
401(k) retirement match (100% matching up to 4%)
32 days paid time off (22 personal days & 10 national holidays)
18 weeks of paid parental leave (offered 1 year after the start date)
Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)
Sage Foundation: 5 days paid yearly to volunteer
$5,250 tuition reimbursement per calendar year starting 6 months after the hire date
Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)
#LI-CH1
Function
Global Marketing Strategy
Country
United States
Office Location
Atlanta
Work Place type
Hybrid
Advert
Working at Sage means you're supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.
Our colleagues are the best of the best. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.
Learn more about working at Sage: sage.com/en-us/company/careers/working-at-sage/
Watch a video about our culture: youtube.com/watch?v=h1-vs3zIpnc
We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out at careers@sage.com.
Learn more about DEI at Sage: sage.com/en-us/company/careers/diversity-equity-and-inclusion/