Senior Product Director

Overview

MTF Biologics processes tissue grafts from human donors that are used in a growing array of clinical applications - positively affecting lives across the globe. As a global nonprofit organization that saves and heals lives by honoring donated gifts and serving patients, we collaborate with the medical, scientific, as well as organ and tissue donation communities.

Our goal is simple-do what's right for patients, surgeons, tissue donors, and their families through our guiding principles.

The Senior Product Director for the STAR Franchise is responsible for setting the strategic direction and execution of product marketing initiatives across the franchise portfolio. This role leads portfolio-level strategy development, competitive intelligence, KOL engagement, and revenue-driving initiatives while overseeing product performance, forecasting, and cross-functional collaboration. The Senior Product Director plays a pivotal leadership role in guiding the product management team and aligning initiatives with corporate growth objectives.

Responsibilities

Essential Duties and Responsibilities (Ordered by importance):

• Lead the strategic direction for the STAR Dermis portfolio, ensuring alignment with corporate goals and revenue objectives.
• Oversee the development and execution of comprehensive marketing strategies, including portfolio positioning, lifecycle management, and growth initiatives.
• Provide leadership in long-term strategic planning for product innovation and expansion.
• Develop and manage advanced competitive intelligence strategies to monitor market trends, competitor activities, and emerging opportunities.
• Provide executive-level insights and recommendations to senior leadership to inform strategic decision-making.
• Leverage data analytics, AI, and large language models (LMM) to enhance predictive capabilities in market intelligence.
• Lead engagement strategies with Key Opinion Leaders (KOLs) and industry influencers to enhance brand credibility and market positioning.
• Foster and expand high-value relationships with leading surgeons and clinicians to support education, advocacy, and product innovation.
• Guide the product management team in leveraging KOL insights to shape marketing strategies.
• Oversee forecasting and market analytics to drive business decisions and optimize product performance.
• Implement AI-driven forecasting tools to improve accuracy in demand planning and revenue projections.
• Lead the development of data-driven decision-making models to refine market segmentation and sales targeting.
• Develop and manage the product marketing budget, ensuring strategic allocation of resources to maximize return on investment.
• Oversee P&L management for the franchise portfolio, providing executive-level financial insights to leadership.
• Ensure financial discipline and efficiency across marketing initiatives, pricing strategies, and promotional
• Drive deep market research initiatives to uncover unmet needs and potential growth opportunities for STAR Franchise products.
• Ensure continuous engagement with customers and sales teams to refine marketing messaging and value propositions.
• Guide the team in leveraging qualitative and quantitative research to shape marketing and sales strategies.
• Lead cross-functional collaboration with Sales, Professional Education, and Product Development to align initiatives with go-to-market strategies.
• Partner with Business Development to assess new product opportunities and ensure strategic portfolio growth.
• Serve as a senior liaison between Dermis marketing and sales leadership to drive seamless execution of sales strategies.
• Oversee the planning and execution of major product launches, ensuring successful commercialization strategies.
• Guide the development of high-impact promotional campaigns that enhance product awareness and sales effectiveness.
• Manage the integration of digital and traditional marketing strategies for maximum market penetration.
• Provide leadership in special projects, high-level initiatives, and organizational strategic planning efforts.
• Participate in board-level discussions and high-stakes decision-making related to franchise expansion and innovation.

Qualifications

Education & Experience:

• Bachelor's degree required; advanced degree (MBA, MS) preferred.
• Minimum 7 years of product marketing or product management experience in the healthcare, medical device, or life sciences industries.
• At least 3 years of leadership experience at a director level or equivalent.

Specialized Knowledge, Skills, and Abilities:

• Proven ability to lead high-impact product marketing initiatives at a portfolio level.
• Strong executive presence with the ability to influence senior leadership and external stakeholders.
• Expertise in AI-driven forecasting, competitive intelligence, and data analytics to drive business decisions.
• Exceptional communication, negotiation, and stakeholder management skills.
• Experience in P&L management, strategic budgeting, and revenue optimization.
• Proficiency in Microsoft Office Suite, CRM systems, and digital marketing tools

Benefits Information

At MTF Biologics we provide comprehensive benefits and resources to support our employees physical, emotional, and financial health.

• 4 weeks Paid Time Off (PTO)
• Paid Holidays
• Medical, Dental, Vision Insurance and Prescription Drug Insurance
• 401K plan with company match
• Short- & Long-Term Disability
• Life & Accidental Death Insurance
• Tuition Reimbursement
• Health Care/Dependent Care Flexible Spending Accounts
• Adoption Assistance
• Voluntary Benefits (e.g., EAP, Pet Insurance, Legal, home and auto insurance)
• Sword Health (at home Physical Therapy)