Senior Product Operations Manager, Ads Signal
Apply NowCompany: TikTok
Location: New York, NY 10025
Description:
Responsibilities
We are looking for a highly motivated, results-driven individuals for our Signal Growth Operations team. This role is responsible for driving the successful planning, implementation, and scaling of signal adoption initiatives, collaborating closely with Sales, Product teams, and cross-functional units. This position will focus on enhancing our data connection suite of products and drive sustainable growth for our commercial customers. If you have a robust background in digital advertising, product marketing, and team leadership, then we'd love to hear from you.
Responsibilities:
- Partner closely with Sales team to deeply understand signal adoption pain points, form business requirements and prioritize solutions to influence the direction signal growth and adoption.
- Partner with Global Product Strategy teams on the debriefing of cross vertical signal adoption efforts. Make recommendations from insight to drive best practice and adoption growth.
- Partner with sales on pitching, objection handling and driving overall signal / performance advertising conversations while, identifying and solving for gaps in the narrative.
- Understand the needs and demands of our customers, and bridge the gaps between teams and clients.
- Become the Subject Matter Expert of TikTok's data connections suite of products and how to leverage these products to achieve our commercial customer's goals. Own customer onboarding and training, organize routine workshops and webinars on new product features, best practice sharing, and feedback collection.
- Provide campaign-level operational support to ensure an optimized customer experience.
- Conduct revenue management and resource planning to provide critical inputs for product strategy, set up effective incentive policies to drive sustainable product adoption growth.
- Prioritize, distill and surface market intelligence to shape future the future of our data connection strategy.
- Maximise value from signal adoption across the region / vertical by tracking adoption curves.
- Partner with cross-functional teams to develop and execute regional programs and initiatives to overcome barriers in adoption.
- Training / educating vertical teams on understanding of the benefits of secure data connections.
Qualifications
Minimum Qualifications:
- BA/BS degree or above. MBA preferred.
- 3 to 4+ years of product marketing or performance campaign management experience and digital ad products.
- 4+ years of experience from the digital advertising industry.
- Strong knowledge of sales and marketing processes.
- A fast learner with a good sense of judgment and original thinking. Ability to thrive in ambiguity and adjust quickly to change.
- A commercial mindset with experience building business cases focused around product / feature development and innovation.
- Excellent communication, presentation and analytical skills.
- Customer service orientation and experience working in a client facing capacity.
Preferred Qualifications:
- Experience working with major publisher platform in performance advertising campaign management, media buying, working with S2S configurations, Events API
- Experience in B2B marketing campaigns
- Experience working with programmatic media
Job Information
[For Pay Transparency]Compensation Description (Annually)
The base salary range for this position in the selected city is $128000 - $290160 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
We are looking for a highly motivated, results-driven individuals for our Signal Growth Operations team. This role is responsible for driving the successful planning, implementation, and scaling of signal adoption initiatives, collaborating closely with Sales, Product teams, and cross-functional units. This position will focus on enhancing our data connection suite of products and drive sustainable growth for our commercial customers. If you have a robust background in digital advertising, product marketing, and team leadership, then we'd love to hear from you.
Responsibilities:
- Partner closely with Sales team to deeply understand signal adoption pain points, form business requirements and prioritize solutions to influence the direction signal growth and adoption.
- Partner with Global Product Strategy teams on the debriefing of cross vertical signal adoption efforts. Make recommendations from insight to drive best practice and adoption growth.
- Partner with sales on pitching, objection handling and driving overall signal / performance advertising conversations while, identifying and solving for gaps in the narrative.
- Understand the needs and demands of our customers, and bridge the gaps between teams and clients.
- Become the Subject Matter Expert of TikTok's data connections suite of products and how to leverage these products to achieve our commercial customer's goals. Own customer onboarding and training, organize routine workshops and webinars on new product features, best practice sharing, and feedback collection.
- Provide campaign-level operational support to ensure an optimized customer experience.
- Conduct revenue management and resource planning to provide critical inputs for product strategy, set up effective incentive policies to drive sustainable product adoption growth.
- Prioritize, distill and surface market intelligence to shape future the future of our data connection strategy.
- Maximise value from signal adoption across the region / vertical by tracking adoption curves.
- Partner with cross-functional teams to develop and execute regional programs and initiatives to overcome barriers in adoption.
- Training / educating vertical teams on understanding of the benefits of secure data connections.
Qualifications
Minimum Qualifications:
- BA/BS degree or above. MBA preferred.
- 3 to 4+ years of product marketing or performance campaign management experience and digital ad products.
- 4+ years of experience from the digital advertising industry.
- Strong knowledge of sales and marketing processes.
- A fast learner with a good sense of judgment and original thinking. Ability to thrive in ambiguity and adjust quickly to change.
- A commercial mindset with experience building business cases focused around product / feature development and innovation.
- Excellent communication, presentation and analytical skills.
- Customer service orientation and experience working in a client facing capacity.
Preferred Qualifications:
- Experience working with major publisher platform in performance advertising campaign management, media buying, working with S2S configurations, Events API
- Experience in B2B marketing campaigns
- Experience working with programmatic media
Job Information
[For Pay Transparency]Compensation Description (Annually)
The base salary range for this position in the selected city is $128000 - $290160 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request