Senior Sales Manager- North America

Nature's Sunshine is seeking a strategic and results-driven Senior Sales Manager to help lead and execute our sales strategy, manage high-performing sales teams, and drive sustainable growth across key markets. This role requires a proven sales leader who understands the unique dynamics of the direct selling (MLM) industry and is comfortable operating in a fast-paced, evolving, omnichannel environment. You will be responsible for developing tactical plans, mentoring sales leaders, and ensuring your region consistently meets and exceeds growth goals.

Key Responsibilities:

Sales Leadership & Strategy

• Develop, execute, and optimize sales strategies aligned with overall company goals.
• Identify new business opportunities, market segments, and sales channels to drive growth.
• Collaborate cross-functionally with marketing, operations, and product teams to align initiatives.

Team Management & Development

• Lead, coach, and inspire a team of field development reps and field distributors.
• Provide ongoing training, professional development, and support for a growing field of diverse distributors.
• Foster a culture of accountability, collaboration, and achievement within the team.
• Willingness and availability to travel regularly to support field leaders, attend key events, and strengthen distributor relationships through in-person engagement.

Sales Performance & Reporting

• Monitor KPIs and sales performance metrics; analyze trends and implement performance improvement plans as needed.
• Prepare and present sales forecasts, insights, and reports to senior leadership.
• Adjust strategy and tactics based on evolving business needs and market shifts.

Distributor & Customer Engagement

• Build strong, trust-based relationships with top-performing distributors and key customers.
• Address concerns, resolve escalations, and ensure a high standard of service and satisfaction.
• Collaborate with field leaders to drive engagement, promote key initiatives, and amplify loyalty through regular communication, recognition, and support.

Market & Competitive Intelligence

• Stay informed on industry trends, competitor activity, and customer behaviors.
• Use data and insights to refine sales strategies and influence future product and promotional planning.
• Identify emerging risks and opportunities in the marketplace and proactively recommend strategic adjustments to maintain a competitive edge.

Compliance & Ethical Standards

• Ensure all sales activities align with internal policies, industry regulations, and ethical business practices.
• Promote a culture of integrity, transparency, and professionalism.
• Provide guidance and training to the sales team on compliance requirements and ethical conduct to mitigate risk and uphold brand reputation.

Budget & Resource Management

• Manage sales budgets efficiently and strategically allocate resources to maximize ROI and business impact.

Qualifications:

Education:

• Bachelor's degree in business, Marketing, Sales, or a related field (MBA a plus).

Experience:

• 7-10 years of progressive sales experience, including 5+ years in a leadership role-preferably within the MLM or Direct Selling industry.
• Experience in a hybrid or omnichannel sales environment is strongly preferred.

Core Competencies:

• Proven leadership ability to build, mentor, and retain high-performing teams.
• Strong business acumen and strategic thinking.
• Exceptional communication, interpersonal, and presentation skills.
• Ability to analyze data and translate insights into actionable strategies.
• Highly organized, self-motivated, and goal oriented.
• Proficient with CRM systems and Microsoft Office Suite.

Key Attributes:

• Integrity: Models ethical leadership and sound judgment.
• Adaptability: Thrives in dynamic, fast-paced environments.
• Drive: Motivated by results, impact, and mission.
• Customer-Centric: Deep commitment to serving the needs of our field and customers.

#ZR

Nature's Sunshine is dedicated to being a Force of Nature that champions social and environmental wellness. We are focused on building a team of professionals with diverse backgrounds and experiences to become the natural supplement company of the future. By celebrating the individuality and unique perspectives of our workforce, we empower our employees to share the healing power of nature with more people around the world. And through our commitment to sustainable processes, renewable energy usage and waste reduction initiatives, we're devoted to preserving nature and its power for future generations.

We believe we are stronger together, and our ongoing commitment to diversity, equity, inclusion and belonging ensures that every employee is treated with fairness and respect. Because doing what's right-in the right way-is how we succeed as a company and a society.