Senior Shopper Marketing Manager

HumanN is hiring, and we are looking for a Senior Shopper Marketing Manager to join the growing team! This position plays a critical role on theBrand Management team, driving awareness, engagement, and sales growth across key retail partners.

This role will lead theretail/shopper marketing strategy, planning, and executionto deliver impactful brand communications, accelerate consumer recruitment, and drive sales velocity.

This position requires expertise inintegrated shopper marketingand a strategic mindset to develop high-impact programs that deliver measurable results. The role collaborates closely withRetail Sales, Brokers, Creative, Digital, Legal, and other cross-functional teams, reporting to theSenior Brand Manager while partnering with theVP of Retail Sales.

Key Responsibilities

Shopper Marketing Strategy & Execution

• Develop and execute integrated shopper marketing plans that drive brand awareness, consumer recruitment, and sales growth at key strategic retailers.
• Create and manage annual shopper marketing activation plans in collaboration with Retail Sales, Brokers, and cross-functional teams.
• Lead the development of retailer-specific marketing initiatives, including in-store promotions, digital activations, sampling programs, and merchandising.
• Own the development of AMPS (Assortment, Merchandising, Pricing, Shelving) playbooks to identify sales opportunities and gaps.
• Develop and implement new product launch strategies for retail partners, ensuring strong go-to-market execution.

Retail Activation & Merchandising

• Manage execution of retail marketing programs, including demos, shippers, in-store signage, and digital activations (e.g., Ibotta, Instacart).
• Define and measure key KPIs to assess program effectiveness and refine future strategies.
• Develop test-and-learn frameworks for optimizing promotions, pricing, and merchandising tactics.
• Foster relationships with packaging and merchandising partners to develop in-store display solutions.

Cross-Functional Collaboration & Insights

• Partner with the Retail Sales team to develop data-driven marketing strategies that drive retail performance.
• Monitor and analyze program performance, sharing insights and recommendations for continuous improvement

Budget & Performance Management

• Manage shopper marketing budget, ensuring efficient allocation and maximum ROI.
• Track and analyze trade spend, making strategic recommendations for incremental investments.
• Develop robust ROI models to measure the effectiveness of trade spend and shopper marketing investments.
• Leverage IRI/Nielsen data to measure performance and optimize future initiatives.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 5+ years of experience in customer/shopper marketing, with a focus on CPG, retail, or health & wellness industries.
• Deep expertise in retail-driving marketing activations (e.g., Ibotta, Instacart, sampling, digital/social programs).
• Strong understanding of consumer behavior, category trends, and retail market dynamics.
• Proven ability to translate insights into strategic, results-driven marketing plans.
• Experience managing budgets, forecasting, and trade spend analysis.
• Proficiency in IRI/Nielsen data and sales metrics.
• Excellent communication, storytelling, and presentation skills.
• Strong leadership and project management capabilities.
• Excellent organizational and project management skills, with an eye for detail.
• Familiarity with e-commerce platforms (e.g., Amazon Seller Central) and retail environments is a plus.
• Strong communication and teamwork skills.

Benefits:

At Humann, we believe top talent should be rewarded. Some of the benefits we offer our employees include:

• • Health/Dental/Vision/Life Insurance
  • 401k Retirement Plan with company match
  • Paid parental leave
  • Quarterly stipend for our supplements
  • Unlimited PTO
  • Hybrid/remote working model

About HumanN

HumanN, an industry leader in functional food and nutritional supplements for whole body health, is built on research, discovery and science-backed innovation. We are the #1 Doctor & Pharmacist Recommended Beet Brand for Heart Health Support. We are the #1 Trusted Beet Brand for Athletic Performance by Sports Registered Dietitians. We are trusted by over 120 professional and collegiate teams. The scientific collaboration between HumanN's scientists and third-party research teams, has led to the development of a portfolio of best-selling, nutrition-based products, including SuperBeets (with over 61,000 5-star ratings and reviews on Amazon), Neo40, SuperBeets Sport, and Memory + Focus.

HumanN has been ranked as one of the fastest growing private companies in America for ten consecutive years. The Inc. 5,000 list annually ranks the fastest growing companies in America, showcasing the country's most successful independent entrepreneurs.

At HumanN, we believe.... it takes COURAGE to do our life's greatest work.

We believe that our GROWTH never ends.

We believe that to thrive we must ADAPT.

We believe in the power of HUMANITY.

HumanN is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.