Senior Specialist, Product Marketing

Atlanta

What your new challenge will look like

Objectives (Value Propositions)

• Support product marketing initiatives to position 4flow software products effectively in the market.
• Contribute to identifying new market opportunities through research and analysis.

Responsibilities include:

• Act as a key interface between the product management team, software sales team, and 4flow's corporate marketing.
• Assist in refining go-to-market (GTM) strategies using analytics and market insight
• Support the creation and maintenance of key strategic GTM elements, such as ICPs, personas, positioning, value proposition, messaging and messaging framework.
• Coordinate sales & marketing initiatives to support defined product strategies and track their success.
• Monitor industry trends and marketing best practices to improve execution.
• Gather and organize customer feedback to enhance product-market fit.
• Assist in planning and executing multi-channel marketing campaigns to drive awareness, demand, and adoption of 4flow software products.
• Develop or support the marketing collateral, including sales presentations, product videos, website content, and case studies.
• Collaborate with internal stakeholders to ensure alignment on marketing initiatives.

Why you belong at 4flow

• University degree in a relevant field.
• 4+ years of experience in product marketing, marketing, or a related field in the B2B software industry; logistics or supply chain experience is a plus.
• Strong analytical skills with the ability to interpret data and provide insights.
• Proficiency in marketing tools and platforms, such as CRM (HubSpot preferred) software, marketing automation, and analytics tools.
• Ability to manage multiple projects and prioritize effectively.
• Understanding of marketing principles, market research, and customer behavior.
• Creative thinker with a proactive approach to problem-solving.
• Strong communication and collaboration skills.
• Enthusiastic about learning and improving internal processes.
• Organized and detail-oriented with a can-do attitude.
• Passionate about supporting the success of 4flow's software products in the market.
• Independent in managing their own work.

What we offer

Come join us! 4flow, Inc. is an American company with German roots that offers a clearly defined vision, excellent job security, and outstanding long-term career prospects. As part of a highly international, fast-growing company with a vibrant corporate culture, you will enjoy a competitive base salary, an attractive bonus system, and a great benefits package.

Ready for 4flow? Then please apply online.

Dein Bewerbungsprozess bei 4flow

Online-Bewerbung

Bewirb dich auf eine unserer Stellen, indem du deine Bewerbung inklusive Lebenslauf und Zeugnissen in unserem Jobportal hochladst. Unmittelbar danach bekommst du eine Eingangsbestatigung.

Erstes Videotelefonat

Wir sichten deine Unterlagen und geben dir schnellstmoglich eine Ruckmeldung. Anschlieend wird ein HR-Teammitglied ein Video- oder Telefoninterview mit dir vereinbaren.

Interviewtag

Wir wollen mehr uber dich erfahren und dein Fachwissen besser einschatzen: In weiterfuhrenden digitalen Interviews mit 4flowern aus deinem kunftigen Fachbereich geben wir dir umfassende Einblicke und die Moglichkeit, all deine Fragen zu stellen.

Vertragsabschluss

An den darauffolgenden Tagen melden wir uns bei dir und legen dir bestenfalls unser Angebot vor.

Onboarding

Wir freuen uns, dich als neues Teammitglied bei 4flow zu begren! Wahrend deiner Einarbeitung lernst du all unsere Bereiche und die Menschen dahinter kennen. Erfahrene Kolleginnen und Kollegen unterstutzen dich dabei, schnell Teil unseres Teams zu werden.