Senior Vice President, Brand Experience
Apply NowCompany: Publicis Groupe Holdings B.V
Location: Atlanta, GA 30349
Description:
Company Description
At Publicis Collective, we know tomorrow's challenges won't be solved by today's solutions. It's why we support our teams with the resources and tools they need to continue redefining the future of marketing. It's also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most - business outcomes.
Publicis Collective's consultative practitioners are catalysts for business growth and innovation, we're more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what's possible.
As part of the global Publicis Media network, we're backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet.
How are we different? There are three core values at the center of our approach that help us stay ahead - curious, open, and driven.
Curious - A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.
Open - We value diverse perspectives and new ways of working.
Driven - We are ambitious, rigorous, self-disciplined, and resilient in our pursuit of excellence.
If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you.
Let's shape the future together.
Overview
The Senior Vice President, Brand Experience (SVP) is responsible for generating strategic media initiatives and leading all aspects of media planning for key client account. The SVP fosters and builds key relationships with clients across all levels and functions. They manage, lead, and develop their internal brand experience (media planning) team and can take active hands-on role in the deployment of strategic plans when necessary. The SVP is fiscally accountable for ensuring proper budget management and identifying revenue potential for the agency.
Responsibilities
Qualifications
Additional Information
Our Publicis Groupe motto "Viva La Diffrence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
Compensation Range: $176,700 - $251,100 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 06/07/2025.
All your information will be kept confidential according to EEO guidelines.
At Publicis Collective, we know tomorrow's challenges won't be solved by today's solutions. It's why we support our teams with the resources and tools they need to continue redefining the future of marketing. It's also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most - business outcomes.
Publicis Collective's consultative practitioners are catalysts for business growth and innovation, we're more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what's possible.
As part of the global Publicis Media network, we're backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet.
How are we different? There are three core values at the center of our approach that help us stay ahead - curious, open, and driven.
Curious - A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.
Open - We value diverse perspectives and new ways of working.
Driven - We are ambitious, rigorous, self-disciplined, and resilient in our pursuit of excellence.
If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you.
Let's shape the future together.
Overview
The Senior Vice President, Brand Experience (SVP) is responsible for generating strategic media initiatives and leading all aspects of media planning for key client account. The SVP fosters and builds key relationships with clients across all levels and functions. They manage, lead, and develop their internal brand experience (media planning) team and can take active hands-on role in the deployment of strategic plans when necessary. The SVP is fiscally accountable for ensuring proper budget management and identifying revenue potential for the agency.
Responsibilities
- Responsible for developing, implementing, and executing strategy to define the future direction of client business.
- Actively listen to clients and continually identify opportunities to lead thinking. Team leader for client interaction fostering positive relationships.
- Identifies key target insights based on client brief necessary for formulating communication strategy.
- Evaluates composition of a wide range of media vehicles to determine which would most effectively reach the target audience.
- Ensure the quality of work for all client deliverables.
- Serves as key resource for local markets in defining media strategy and media plans.
- Develop process improvements and best practices to ensure consistency, flexibility, and efficiency resulting in solutions that meet or exceed client expectations.
- Serves as leadership and content development coordinator for all client presentations.
- Collaborate with business intelligence/analytics, data and investment teams to identify consumer learning needs and drive consumer insight generation, analysis/interpretation.
- Ability to cross sell interagency products and services.
- May participate in new business pitches as required.
Qualifications
- 15+ years of digital media experience with progressive levels of responsibility and business acumen in marketing and communications, team management and P&L management.
- Excellent client management experience working with senior level leaders internally and externally
- Online and Offline media experience, including TV, Display, Search, Social, and Mobile.
- Demonstrated ability to establish high levels of trust and credibility internally and externally, able to influence others to action.
- Excellent written, verbal and presentation skills - effectively presents formal POVs internally and externally.
- Strong leadership skills and general management orientation. Critical assessor of talent - builds and motivates high-performing teams.
- Demonstrated critical thinking skill and strong problem-solving skills - navigates effectively through difficult issues, builds required consensus to drive business needs and results.
- High results-orientation, able to effectively juggle and prioritize many competing demands - high tolerance to effectively manage change.
- Team oriented - approachable and viewed as coach and mentor to others
Additional Information
Our Publicis Groupe motto "Viva La Diffrence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
Compensation Range: $176,700 - $251,100 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 06/07/2025.
All your information will be kept confidential according to EEO guidelines.