Social media Analyst, Ninja

Our purpose is to positively impact people's lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.

We are building a world-class global social media and marketing organization to drive brand and sales growth. SharkNinja is rich with data sources and has a data-driven culture; we need analytic experts (like you!) to wrangle our social data (organic, paid, earned), derive meaningful insights, optimize creative, and ultimately impact the business. The successful candidate is intellectually curious to uncover new insights, self-driven, and an expert in social (organic and paid), performance marketing analytics, and creative strategy.

Responsibilities:

• Own paid performance marketing across social media and ongoing creative optimization to maximize effectiveness and efficiency.
• Leverage all social data across organic, earned and paid media to derive insights and actions.
• Partner closely with media agency, internal media team and social team to drive paid social execution excellence, A/B testing, learning agenda, reporting, and ongoing optimization.
• Partner closely with business partners in social marketing, influencer marketing, paid marketing, and brand marketing to understand and inform the strategy.

• Identify or develop the right metrics of success for the different aspects of our social marketing strategy.

• Create user-friendly reporting appropriate for different audiences (tactical vs executive). Identify and execute against opportunities to automate. Foster a culture of using both data and expertise to make decisions.

• Conduct ad hoc analysis to establish standards, benchmarks, and best practices for social marketing.
• Contribute to the team culture; includes collaborating, upskilling teammates, and knowledge sharing.

Requirements:

• 5-7 years of relevant work experience in performance marketing, social marketing analytics. creative strategy experience a plus
• Strong experience across major social media platforms such as Meta, TikTok, Youtube in the areas of creative and paid performance optimization.
• Bachelors degree in relevant field.

• Advanced knowledge of at least one coding language; SQL or python preferred

• Advanced knowledge of Excel features such as pivot tables, complex formulas, and database connections

• Expert critical thinking skills for analysis set up and zero-defect delivery

• Proficient at KPI selection and root cause analysis

• Proficient in data visualization best practices; knowledge of PowerBI, Domo, Qlikview a plus

• Self-motivated with the ability to influence decisions based on data and insights

• Effectively handle multiple projects in a fast-paced work environment

• Consistently challenge the status quo to uncover new and improved ways of operating

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

YOUR ROLE in leading our SUCCESS DRIVERS & representing our UNIQUE MINDSET

• Lead us to be "RARELY SATISFIED"
• Make things better each day; "PROGRESS OVER PERFECTION"
• Use your knowledge of our consumer, understand that "DETAILS MAKE THE DIFFERENCE"
• Deliver something great; "WINNING IS A TEAM SPORT"
• Be clear and honest, "COMMUNICATING FOR IMPACT"

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SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [redacted]