Social Media Content Producer

Position Overview

Are you obsessed with creating content, keeping up with the latest trends, and using social media for good? Do you want to build something bigger than just likes and shares? Jewish National Fund-USA is looking for a creative, strategic, and passionateSocial Media Content Producerto help create the best content in the world and shine a light on our philanthropic investments in Israel's North and South. This role requires a blend of strategic thinking, creativity, and technical expertise. The ideal candidate will have a deep understanding of Israel, Zionism, and our mission, combined with strong experience in social media management, content creation, dissemination, and digital growth strategies.

Location:NYC (in-office)

Reports To:Director of Communications

Employment Type:Full-Time

What You'll Do (AKA Your Superpowers )

Strategy with a Purpose

• Dream up and execute visionary social media strategies that make an impact from growing our audience to turning followers into lifelong supporters.
• Use the latest tools and trends to connect with the right people at the right time (and make sure they stick around).

Content That Wows

• Create eye-catching posts, videos, and graphics that people actually want to share. We're talking reels, memes, thought-provoking threads, and more.
• Make sure every piece of content reflects our mission, values, and brand (because storytelling is everything).
• Attend events in NYC and bring our community along for the ride through live updates, BTS content, and first-hand storytelling.

Campaigns That Convert

• Plan, launch, and manage paid social campaigns like a pro from budgeting to audience targeting to tracking results.
• Analyze what's working (and what's not) and tweak strategies to make them even better.

Community Building & Engagement

• Craft messaging that speaks directly to our audienceswhether it's Gen Z, Millennials, Gen X, or legacy partners (donors).
• Be the voice of Jewish National Fund-USA onlineengage, respond, and keep the conversation going in fun, impactful ways.
• Jump into trending topics (especially on X) and show up where the conversation is happening.

Analytics & Growth

• Use data to drive decisionstrack performance, analyze trends, and provide insights to keep us ahead of the curve.
• Work within an OKR (Objectives and Key Results) framework to ensure we're accountable and always moving forward.

Stay Ahead of the Game

• Keep up with the latest social media trends, algorithms, and platform updates so we stay ahead of the curve.
• Experiment with new content formats and engagement strategiesbecause innovation is key.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
• 5+ years of experience in social media strategy and content creation.
• Proven track record of growing audiences across Instagram, Facebook, X (Twitter), LinkedIn, BlueSky, and YouTube.
• Experience running and optimizing paid ad campaigns (Meta Ads Manager, Google Analytics, etc.).
• Experience in short-form social media video editing, meme and social graphic design, and content creation.
• Passion for storytelling, community building, and making an impact.
• Deep understanding of donor engagement, audience segmentation, and nonprofit marketing.
• Knowledge of Israel, Zionism, and Jewish National Fund-USA's mission is a big plus!
• Strong writing, editing, and communication skills (memes and GIFs included)
• Ability to juggle multiple projects in a fast-paced environment like a pro.

Bonus Points If You:

Have experience in fundraising or nonprofit marketing.

Are familiar with CRM and email marketing tools like Salesforce.

Understand basic SEO principles and web content optimization.

Why You'll Love It Here

Be part of a mission-driven organization making a real difference in Israel and around the world.

Work with a passionate, creative, and supportive team that loves what they do.

Help shape the digital voice of a global movement.

Enjoy opportunities for growth, learning, and making your mark.

Compensation:

$65,000-80,000

Pay Type:

Salaried

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role.

WHAT WE DO

Jewish National Fundstrives to bring an enhanced quality of life to all of Israel's residents and translate these advancements to the world beyond. JNF is "greening" the desert with millions of trees, building thousands of parks across Israel, creating new communities and cities for generations of Israelis to call home, bolstering Israel's water supply, helping develop innovative arid agriculture techniques and educating both young and old about the founding and importance of Israel and Zionism. JNF is the single largest provider of Zionist programs in the U.S. Its work is divided into seven program areas: Forestry & Green Innovations, Water Solutions, Community Building, Zionist Education & Advocacy, Research & Development, Heritage Sites, and Disabilities & Special Needs.

SINCE 1901, JNF HAS:

Planted more than 250 million trees

Built over 250 reservoirs and dams

Developed over 250,000 acres of land

Created more than 2,000 parks

Provided the infrastructure for over 1,000 communities

Connected thousands of children and young adults to Israel and their heritage