Sr Account-Based Marketing Specialist
Apply NowCompany: Honeywell
Location: Phoenix, AZ 85032
Description:
Driving Infinite Possibilities Within A Diversified, Global Organization
Sr. Account-Based Marketing Specialist
As a Sr. Account-Based Marketing Specialist here at Honeywell, you will play a crucial role in developing and executing digital marketing strategies to drive brand awareness, customer engagement, and demand generation for Honeywell Aerospace. With an emphasis on ABM (account-based marketing) campaigns, you will leverage digital tactics like search engine marketing (SEM), programmatic/display advertising, and paid social to reach target audiences and achieve marketing objectives. Your expertise in digital marketing will enable you to develop strategy, analyze data, identify trends, and optimize campaigns to maximize ROI. Additionally, you will collaborate with cross-functional teams, including customer and product marketing, sales, and creative services, to ensure alignment and deliver impactful ABM campaigns. You will report directly to our Sr. Marketing Manager, Digital & Creative, and you'll work out of our Phoenix, AZ or Norcross, GA location on a hybrid work schedule.
KEY RESPONSIBILITIES
Advise customer and product marketing teams on cross-channel ABM strategies and campaign structures that integrate digital advertising, email marketing, social media, content, and other tactics
Collaborate with marketing and sales teams to ensure alignment on target accounts, messaging, tactics and campaign objectives
Leverage intent data to track account engagement relevant to our products and priority campaigns to inform campaign strategy
Develop and create ABM campaigns to drive brand awareness, customer engagement, and demand generation
Execute and manage digital marketing campaigns across various channels, with an emphasis on programmatic, SEM and paid social
Monitor and optimize campaigns to identify high-performing creative, improve targeting, and optimize CTR and CPM
Analyze data and track key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts and identify relevant marketing influence on Salesforce leads and opportunities
Stay up to date with trends and best practices to optimize content and campaigns while maximizing ROI
BENEFITS OF WORKING FOR HONEYWELL
Benefits - Medical, Vision, Dental, Mental Health
Paid Vacation
401k Plan/Retirement Benefits (as per regional policy)
Career Growth
Professional Developmen
YOU MUST HAVE
Minimum of 6 years of experience in digital marketing or related roles, with a proven track record of developing and executing successful ABM campaigns
Strong knowledge of digital marketing strategies, including SEM, paid social, and programmatic/display advertising
Experience using digital advertising platforms and analytics tools
Familiarity with CRM systems and content management tools
Strong analytical mindset with the ability to interpret data and make data-driven decisions
Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders
WE VALUE
Bachelor's degree in marketing, Business, or a related field
Master's degree in marketing or business administration
Experience with Adobe Analytics, Google Ads and Demand Base platforms
Dynamic and self-motivated individuals who thrive in a fast-paced environment
Teamwork and collaboration, as we believe that the best results are achieved through collective effort
Innovative and creative thinking, as we encourage new ideas and approaches to drive continuous improvement
Eager to learn and adapt to new technologies, as we strive to stay at the forefront of industry advancements
Strong problem-solving skills, as we tackle complex challenges and find effective solutions
Results-oriented mindset, as we are driven by achieving measurable outcomes and exceeding targets
Additional Information
Sr. Account-Based Marketing Specialist
As a Sr. Account-Based Marketing Specialist here at Honeywell, you will play a crucial role in developing and executing digital marketing strategies to drive brand awareness, customer engagement, and demand generation for Honeywell Aerospace. With an emphasis on ABM (account-based marketing) campaigns, you will leverage digital tactics like search engine marketing (SEM), programmatic/display advertising, and paid social to reach target audiences and achieve marketing objectives. Your expertise in digital marketing will enable you to develop strategy, analyze data, identify trends, and optimize campaigns to maximize ROI. Additionally, you will collaborate with cross-functional teams, including customer and product marketing, sales, and creative services, to ensure alignment and deliver impactful ABM campaigns. You will report directly to our Sr. Marketing Manager, Digital & Creative, and you'll work out of our Phoenix, AZ or Norcross, GA location on a hybrid work schedule.
KEY RESPONSIBILITIES
Advise customer and product marketing teams on cross-channel ABM strategies and campaign structures that integrate digital advertising, email marketing, social media, content, and other tactics
Collaborate with marketing and sales teams to ensure alignment on target accounts, messaging, tactics and campaign objectives
Leverage intent data to track account engagement relevant to our products and priority campaigns to inform campaign strategy
Develop and create ABM campaigns to drive brand awareness, customer engagement, and demand generation
Execute and manage digital marketing campaigns across various channels, with an emphasis on programmatic, SEM and paid social
Monitor and optimize campaigns to identify high-performing creative, improve targeting, and optimize CTR and CPM
Analyze data and track key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts and identify relevant marketing influence on Salesforce leads and opportunities
Stay up to date with trends and best practices to optimize content and campaigns while maximizing ROI
BENEFITS OF WORKING FOR HONEYWELL
Benefits - Medical, Vision, Dental, Mental Health
Paid Vacation
401k Plan/Retirement Benefits (as per regional policy)
Career Growth
Professional Developmen
YOU MUST HAVE
Minimum of 6 years of experience in digital marketing or related roles, with a proven track record of developing and executing successful ABM campaigns
Strong knowledge of digital marketing strategies, including SEM, paid social, and programmatic/display advertising
Experience using digital advertising platforms and analytics tools
Familiarity with CRM systems and content management tools
Strong analytical mindset with the ability to interpret data and make data-driven decisions
Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders
WE VALUE
Bachelor's degree in marketing, Business, or a related field
Master's degree in marketing or business administration
Experience with Adobe Analytics, Google Ads and Demand Base platforms
Dynamic and self-motivated individuals who thrive in a fast-paced environment
Teamwork and collaboration, as we believe that the best results are achieved through collective effort
Innovative and creative thinking, as we encourage new ideas and approaches to drive continuous improvement
Eager to learn and adapt to new technologies, as we strive to stay at the forefront of industry advancements
Strong problem-solving skills, as we tackle complex challenges and find effective solutions
Results-oriented mindset, as we are driven by achieving measurable outcomes and exceeding targets
Additional Information
- Category: Marketing
- Location: 1944 E Sky Harbor Circle, Phoenix, AZ 85034 USA
- Exempt