Sr. Brand Manager

Job Description

We Create Products and Brands That People Trust to Clean, Sanitize, and Protect Their Homes and Pools

When you join KIK Consumer Products, you're joining a team that cares about the work we do and also about each other. We bring exceptional brands and products to consumers that help them protect the health and wellness of their families and the cleanliness of their homes and pools. We are committed to building a culture of performance driven by accountability, collaboration, and agility that enables timely fact-based decision-making and exceptional execution with unwavering ethics. As one of North America's largest independent manufacturers of consumer products, KIK helps a large portfolio of brands and retailers bring their products to life.

Your role at KIK

The Sr. Brand Manager will drive the key Marketing and Product Portfolio Strategies for KIK's B2B Pool Chemical brands within the Independent Pool Dealer and Distributor channels of trade. The primary responsibilities will be to manage the BioGuard, Spa Guard, and Natural Chemistry brands new product development roadmap, trade advertising campaigns, promotional strategy and co-op marketing program.

What You'll Be Doing

• MBA preferred; Bachelor's degree in Marketing or a related business discipline required.
• 5+ years of proven marketing experience in B2B or B2C environments, with leadership in product management, digital marketing, and P&L brand ownership.
• Demonstrated success in taking new products from ideation to commercialization, driving margin improvement, and developing effective pricing strategies.
• Strong track record in marketing campaign management, including setting and achieving KPIs that drive positive ROI and business results.
• Experience leading well-known brands and driving growth in sales, profit, market share, awareness, trial, and household penetration.

What You'll Bring

• Portfolio Ownership: Own the product portfolio for KIK's B2B brands, driving P&L growth through data-driven recommendations and detailed analysis of product performance and profitability.
• Innovative Solutions: Lead the development of innovative marketing and product solutions by identifying unmet consumer needs and creating programs that drive behavior change, outperforming the competition.
• Co-op Marketing Leadership: Manage the BioGuard brands Co-op Marketing Program, building relationships with key Independent Pool Dealers, managing co-op budgets, and crafting campaigns that drive profitability and category differentiation.
• Agency Collaboration: Lead key agency relationships to ensure the flawless execution of local-level Co-op Marketing campaigns targeting pool owners.
• Market Research: Commission and leverage marketing research to gain insights into product concepts and consumer needs, using this data to identify and commercialize new product development opportunities.
• Industry Leadership: Lead strategy for industry tradeshows and dealer education events, overseeing brand and product communications, logistics, and promotional giveaways.
• Cross-Functional Collaboration: Partner with internal teams across Sales, Supply Chain, Finance, and Regulatory to meet all operational targets.
• Subject Matter Expertise: Become the go-to expert on the product portfolio's financial profile, driving strategic decisions and recommendations.
• Thought Leadership: Serve as the thought leader for the B2B product portfolio strategy, successfully influencing executive leadership to invest in your proposals for success.
• Product Management: Demonstrated expertise in strategy development, market analysis, project management, and new product development, with experience in packaging, promotions, and pricing.
• Digital Marketing: Proven ability to execute digital campaigns that exceed KPIs. Proficient in SEO/SEM, email marketing, display advertising, social media, and marketing automation platforms (e.g., Salesforce, HubSpot).
• Drive for Results: Demonstrated ability to consistently exceed goals and deliver business results, with a competitive mindset that drives growth across brands or categories.
• Data and Consumer Focused: Analytical, with a strong ability to leverage data-driven insights to guide decision-making, creative problem-solving, and business growth.
• Entrepreneurial Mindset: Comfortable in fast-paced environments, with a sense of urgency, self-motivation, and an ability to prioritize effectively, optimize resources, and meet tight deadlines. Adept at completing complex projects swiftly while maintaining focus on consumer and business priorities.
• Impact-Driven: Motivated by the opportunity to significantly influence marketing strategies, drive business results, and be rewarded for performance.

The above statements describe the general nature and level of work only. They are not an exhaustive list of all required responsibilities, duties, and skills. Other duties may be added, or this description may be amended at any time.

What You Will Get

KIK offers a competitive salary and comprehensive benefits including health, wellness, dental, vision, life, and disability insurance. You can plan for your future with KIK's retirement savings options including employer match. KIK also recognizes the importance of continuing education and offers Education Assistance to our employees to encourage continued personal development and growth.

About KIK

We create the products and brands that people trust to clean, sanitize, and protect their homes and pools. We are one of North America's largest independent consumer product manufacturers with 16 North American manufacturing facilities. We also operate globally in Canada, Europe, and Australia. We are known for our portfolio of notable brands including Spic and Span and Comet cleaning products, Clorox Pool&Spa (under license), BioGuard, and Natural Chemistry pool chemicals. We are also the #1 producer in North America of store-brand ("private label") bleach and a leading private-label provider of laundry detergent and additives, dishwashing products, general-purpose cleaning, and other home care products.

Our global team of over 2,300 employees drives our capabilities in product development, product formulation, strategic sourcing, manufacturing, packaging design, brand marketing, project management, quality assurance, compliance, distribution, and logistics.

Our organization is constantly evolving and is driven by a set of "One KIK" values - a dedication to following through on commitments in a customer-focused, profit-motivated way; while never compromising on safety, ethics, or integrity.

KIK is an Equal Employment Opportunity / Affirmative Action employer. KIK does not discriminate against qualified applicants or employees based on race, color, age, religion, sex, pregnancy, national origin, ancestry, age, physical or mental disability, veteran status, status in uniformed services, sexual orientation, gender identity, gender expression, marital status, genetic information or any other status protected by law.

KIK is also committed to providing reasonable accommodations for applicants and employees with protected disabilities to the extent required by applicable laws. If you require a reasonable accommodation to participate in the job application, or interview process, or to perform the essential functions of the job, please contact Human Resources immediately.

Privacy Policy: https://www.kikcorp.com/privacy-policy-applicant