Sr Designer of Marketing

What you'll do

Creative Strategy & Design Execution:

• Develop and execute visually compelling marketing campaigns across digital and print channels, including social media, email, web, and print collateral.

• Collaborate with the marketing team to create innovative design concepts that align with brand guidelines and strategic goals.

• Translate complex ideas into clean, engaging visual designs that drive user engagement and communicate key messages effectively.

Brand Management:

• Maintain and evolve the company's visual identity, ensuring consistency across all touchpoints.

• Serve as a brand guardian, ensuring all creative output meets the highest standards of quality and brand integrity.

Project Leadership & Collaboration:

• Lead creative projects from concept through delivery, managing multiple projects simultaneously while meeting deadlines.

• Collaborate closely with copywriters, product managers, and other stakeholders to align creative direction with business objectives.

• Provide mentorship and guidance to junior designers and freelancers, fostering a collaborative and innovative design culture.

User-Centric Design:

• Conduct research and gather insights to inform design decisions, ensuring a user-centric approach to creative problem-solving.

• Iterate on designs based on feedback from internal teams, user testing, and performance metrics.

Tools & Technology:

• Utilize design tools (such as Adobe Creative Suite, Sketch, Figma, etc.) to create high-quality assets.

• Stay current with design trends, industry developments, and emerging technologies to continuously enhance creative output.

Required Skills and Qualifications

Experience:

• 10+ years of professional experience in marketing design or a similar role, preferably within a dynamic, fast-paced environment.

• Proven track record of creating successful marketing campaigns and visual content that drives engagement and supports business goals.

Technical Proficiency:

• Expert-level skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and proficiency in modern design tools (e.g., Sketch, Figma).

• Strong understanding of design principles, typography, color theory, and layout design.

• Experience in designing for both digital and print mediums.

Creative & Strategic Thinking:

• Ability to conceptualize innovative ideas and translate them into effective visual designs.

• Excellent problem-solving skills and attention to detail.

• Strong portfolio demonstrating a range of design projects and creative excellence.

Communication & Collaboration:

• Excellent written and verbal communication skills.

• Ability to present and articulate design concepts to stakeholders and team members.

• Strong collaborative skills with a demonstrated ability to work well within cross-functional teams.

Preferred Skills and Qualifications

• Bachelor's degree in graphic design, Visual Communications, Marketing, or a related field is preferred.
• Experience in user interface (UI) design or web design.
• Knowledge of motion graphics and video editing tools.
• Familiarity with HTML/CSS and front-end development processes.
• Previous experience in a startup or high-growth company is a plus.