Sr. Director, Head of Growth - BLK

BLKis more than just a dating appits asocial and cultural hub for the Black community. Whether connecting for dating, friendships, or networking, BLK is the go-to space whereBlack singles and communitiescome together tocelebrate culture, build relationships, and spark meaningful conversations.

Were looking for a strong, senior individual with deep experience in driving growth through product & organic marketing strategies for consumer products. This person will have a deep understanding of user needs for our existing and future audience, as well as a strong perspective on what it takes to drive organic & viral growth. This is a perfect role for a hands-on, data-driven, consumer tech product & growth marketer that has an intuitive understanding of how to analyze user behavior and identify opportunities across the entire user funnel to drive organic acquisition, activation, and retention. You are eager to learn and explore, comfortable creating clarity from ambiguity, and asking what if? We want acreative thinkerwho is alwayschasing down big, never-done-before ideas and tacticsto drive growth in bold and innovative ways.

As theBLK Head of Growth Sr. Director, you will be responsible for:

Growing BLKs user base, increasing MAU, and improving retention.

Ensuring BLKs brand voice, identity, and messaging remain consistent and authentic.

Expanding BLKs cultural relevance and deepening engagement within the Black community.

Identifying and leveraging data-driven insights to drive organic and viral growth.

This highly cross-functional role blendsproduct-led growth, brand marketing, and community engagementto ensure BLK isnt just growingits growing in theright way, with the right message and the right cultural impact.

When it comes to dating, the connection starts online, but the real magic happens once you meet in real life (IRL).We think the same is true for creating the best platforms, so we work together IRL in our Dallas office 2 days/week.

How you'll make an impact:

• You will develop and implement strategies to attract new users organically through word-of-mouth, viral engagement loops, and social sharing mechanisms. Optimize referral programs, social sharing incentives, and invite mechanics to increase app downloads and organic adoption. Improve virality metrics (K-Factor, referral conversion rates).
• You will leverage influencer, content creator, and brand ambassador programs to drive awareness and first-time downloads.
• You will work closely with Product, Performance Marketing, Design, and Analytics teams to ensure acquisition strategies align with user behaviors, optimize onboarding flows, create engaging first-time user experiences, and drive feature adoption.
• You will design and refine the user onboarding process to ensure new users quickly understand and find value in the product. Develop onboarding messaging and engagement campaigns to encourage early user interactions and drive retention.
• You will use data and experimentation to test and optimize activation strategies and improve activation rates (profile completion, first messages, engagement in social/community-driven features).
• You will develop and execute re-engagement campaigns using push notifications, email marketing, and in-app content. Improve retention and engagement metrics. Develop strategies to keep users engaged and returning to the app and reduce onboarding drop-off rates.
• You will analyze user behavior data to identify churn risks and implement solutions. Work with Product teams to identify feature updates and optimizations that enhance retention. Improve LTV (Lifetime Value) and reduce churn.
• You will increase Monthly Active Users (MAU) and Daily Active Users (DAU), and optimize conversion rates across the user journey (signup activation retention).
• You will ensure all growth initiatives reflect BLKs values, mission, and cultural identity. Develop culturally relevant campaigns and initiatives that resonate with BLKs audience. Maintain high brand sentiment and cultural relevance. Ensure brand consistency across all marketing and product touchpoints.
• You will partner with senior stakeholders to define needs, with the opportunity to build and scale a high-performing team aligned to brand objectives. Provide strategic leadership and day-to-day management for cross-functional initiatives, with the potential to directly oversee junior team members as the brand grows.
• You will establish feedback loops to gather user insights and integrate them into product development and marketing strategies.

We could be a match if:

• You have 7+ years of experience in growth marketing, product marketing, or community activation in a consumer tech or social app.
• You have a strongunderstanding of viral growth mechanics, referral loops, and organic acquisition strategies.
• You have proven experience inuser acquisition, onboarding optimization, and retention strategies.
• You have a deep knowledge ofBlack culture, digital trends, and social media behaviorsthat influence organic growth.
• You have strongbrand marketing experience, with the ability toown and protect brand voice, positioning, and messaging.
• You have stronganalytical and experimentation skillsto optimize marketing initiatives.
• You are highly adaptable and comfortable navigatingrapid product and marketing testing cycles.

#LI-MG1

Why Match Group?

Our mission is simple to help people find love and happiness! We love our employees too and understand the importance of all life's milestones. Here are some of the benefits we are proud to offer:

Mind & BodyMedical, mental health, and wellness benefits to support your overall health and well-being

Financial WellnessCompetitive compensation, 100% employer match on 401k contributions up to 10% (cap at $10,000), as well as an employee stock purchase program to help you feel supported in your financial security

UnplugGenerous PTO and 18 paid holidays so you can unplug

CareerAnnual training allowance for professional development and ERG membership opportunities and events so you feel connected and empowered in your work

FamilyFamilies come in all shapes and sizes so we offer 20 weeks of 100% paid parental leave, fertility, adoption, and child care resources, as well as pet insurance and discounts

Company GatheringsWe host fun happy hours and company events where our employees get to know each other and build a sense of connection and belonging!

We are proud to be an equal opportunity employer and we value the rich dynamics that diversity brings to our company. We do not discriminate on the basis of race, religion, color, creed, national origin, ancestry, disability, marital status, age, sexual orientation, sex (including pregnancy and sexual harassment), gender identity or expression, uniformed service or veteran status, genetic information, or any other legally protected characteristic.Period.

If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please speak to your Talent Acquisition Partner directly.

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