Sr Director, Marketing

Position Purpose

The Senior Director of Marketing is the head of the DWFritz Marketing team. This individual leads the company's marketing strategy and drives the growth of our brand, using a blend of strategy and execution to develop, manage, and execute all marketing and communication activities for DWFritz.

Responsibilities

• Develop and implement a comprehensive marketing plan and strategy to increase brand awareness and market share.
• Lead and manage the marketing team, providing guidance and support to achieve departmental goals.
• Oversee the content creation and execution of digital marketing campaigns, including website, social media, email marketing, and content marketing.
• Collaborate with the sales team to align marketing efforts with sales objectives and drive lead generation and product roadmaps.
• Analyze market trends and competitor activities to identify opportunities and threats.
• Understand market demand for standard products to drive product development activities.
• Integrate Company's artificial intelligence and machine learning capabilities into marketing strategies.
• Manage the marketing budget and ensure effective allocation of resources.
• Monitor and report on the performance of marketing initiatives, using data-driven insights to optimize strategies.
• Build and maintain relationships with key industry partners, media, and stakeholders.

• Represent the company at industry events, conferences, and trade shows.

Knowledge, Skills and Abilities

• Excellent written and verbal communications skills.
• Strong project management skills.
• Ability to lead and motivate a team.
• Strong understanding of digital marketing channels and tools.
• Ability to think strategically and creatively to solve complex problems.
• Proficiency in marketing analytics and reporting tools.
• Knowledge of artificial intelligence and machine learning applications in marketing.
• Commitment to working cross functionally and a collaborative team environment.

Education and Experience

• Bachelor's degree in marketing, business, or related field required. Master's degree preferred.
• Minimum 10 years' experience in marketing.
• Minimum 5 years' experience in marketing leadership role.
• Experience in the automation or technology sectors.

Interpersonal Contacts

We are an ITAR protected facility and due to the nature of your role, you may encounter ITAR related project information. Your citizenship status will determine what access you have within the facility.

External to DWFritz

• Vendors
• Clients

Internal to DWFritz

• Senior Management
• Individual Contributors
• Direct reports

Work Environment

• This job operates in a professional office environment.
• Onsite requirement.

Physical Demands

• The physical demands listed here are typical for the role and may be modified upon request for reasonable accommodation. The employee may be working at a personal computer workstation for most of the workday in a professional office environment. The position requires the employee to communicate with others including talking and hearing. The employee must be mobile / able to move between office and meeting spaces for much of the day. The employee may occasionally lift up to 15 pounds; bend, stoop, and grasp.

Travel

0-10% 10-30% 30-50% 50-100% 100%

Equal Opportunity Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or status as a protected veteran.

The above description is intended to identify the essential functions and requirements for the performance of this job. It is not to be construed as a complete statement of duties, responsibilities or requirements. All jobs require behaviors consistent with our Core Values and Culture.