Sr. Manager, Brand Growth (# 3492)

Headquartered in Colorado Springs, Colorado, Focus on the Family has nearly 700 employees who work to achieve the mission of enriching the lives of families, engaging the culture, advocating for life and spreading the Gospel of Jesus Christ. The work is meaningful, the culture is rewarding, and the purpose is eternal.

The Sr. Manager, Brand Growth position exists to advance the FOTF flagship brand as a leader for Christian families. The role is responsible for improving perception and increasing recognition among current and aspirational core audiences. This is a highly collaborative and involved role, responsible for promoting audience personas, managing mental availability, and ensuring product activations align with FOTF brand dimensions. The position is within the Brand Management department, which is part of the FOTF internal agency that includes Market Research, Creative Services, Video Services, and Digital Asset Management.

Essential Duties/Responsibilities:

Externally Focused:

• Works closely with the CMO and Executive Director to design and communicate growth strategies
• Works on high-level, high-impact projects across the ministry, as needed
• Understands and represents current and aspirational FOTF audience data and profiles using information from Market Research and other sources
• Grows brand awareness and mental availability, especially among nonusers and light users
• Identifies and tracks how audiences discover and consider FOTF
• Develops inspirational and memorable messaging that connects with Christian families
• Tracks brand experiences across FOTF audiences
• Works with internal and external partners to grow the FOTF brand
• Regularly reports performance on audience-related metrics to the executive team
• Provides information on audience needs and reactions to product development teams
• Articulates the Christian and nonprofit landscapes and where FOTF fits within them

Internally Focused:

• Leads and coordinates the Brand Strategist and Brand Ambassador activities to drive growth, especially among new and light users
• Is the lead brand ambassador for FOTF, evangelizing the brand throughout the organization
• Determines and tracks brand equity metrics (e.g., awareness, perception, entry points, etc.) across current and aspirational FOTF audiences
• Works with internal partners to build brand visions and plans
• Serves and interacts with clients in an engaging manner while keeping track of multiple, changing priorities
• May lead major brand projects
• Consistently tracks progress to goals and against baselines
• Will join the Brand Performance Committee with leaders from Orthodoxy, Research, Planning, Content Creation, and others
• Keeps up to date with trends in brand growth and marketing

Other Duties/Responsibilities:

• Performs other duties as assigned

Managerial Breadth/Scope of Job:

• Will lead specific initiatives on the Brand Performance Committee across multiple departments

Working Environment/Physical Requirements:

• Fast-paced office environment, often accompanied by consistently competing / shifting priorities

JOB QUALIFICATIONS/REQUIREMENTS
Character/Spiritual:

Exemplifies Ephesians 5:1-2, "Therefore be imitators of God as dear children and walk in love, as Christ also has loved us and given Himself for us..."

Pursues the Great Commission given by Jesus Christ in Matthew 28:19-20, "Go therefore and make disciples of all the nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all things that I have commanded you; and lo, I am with you always, even to the end of the age."

Is a consistent witness for Jesus Christ; maintains a courteous, Christ-like attitude in dealing with people within and outside of Focus; adheres to the Standard of Moral Conduct and Statement of Faith; upholds Focus on the Family's ministry in prayer

Prays personally for Focus on the Family's staff and constituents and may occasionally lead in a public prayer

Engages in Christian ministry

Demonstrates behaviors aligned with FOF core values

Personal Characteristics:

Forward-thinking and constantly curious

Driven and accountable to high standards

Always wants tomorrow to be better than today

Extraordinary communication, presentation, and writing skills

Ability to work collaboratively and effectively

Strong analytical and problem-solving skills

Team-oriented, service-minded, actively listening leader with the ability to inspire others

Empowered facilitator who is diplomatic and can manage up, down, and across

Knowledge/Experience:

• Bachelor's degree in Business, Marketing, Graphic Design, Advertising, or related field
• 7-10 years of brand planning, strategic marketing, or analysis experience at a strategic or creative consultancy, or creatively driven internal marketing team
• Theoretical understanding of brand concepts, including "How Brands Grow"
• Experience with a brand launch or re-launch
• Demonstrated skills in core areas, such as business or brand strategy, research, media, and communications planning
• Strong project management background a plus

Skills, Abilities, and Special Talents/Gifts:

• Able to understand a brand on a flagship, sub-brand, campaign, and global level
• Highly skilled in analyzing complex situations and using a balance of logical and creative thinking to develop innovative solutions
• Skilled at navigating ambiguity within a dynamic and fluid environment
• High EQ coupled with a good sense of humor and ability to positively influence others
• Proven ability to prioritize work and resources across engagements based on short- and long-term need, managing timelines, budgets, and capacity
• Direct client interaction with the ability to build relationships, understand client vision/direction and present designs and concepts

Salary Range: $83,196 to $95,157/yr

Application Materials Required: Cover Letter, Resume/CV

*Colorado Residents: In any materials you submit, you may redact or remove any age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Application Materials Instructions: Please identify the job specific minimum qualifications you possess in your cover letter and be sure your resume includes any and all relevant experience to be accurately assessed against the qualifications listed in the posting. To apply, please submit the following application materials to this posting. 1. A current resume. 2. A cover letter that specifically addresses the job requirements and outlines qualifications.

Focus on the Family puts a high value on our team members and offers a unique benefit package.

Employees scheduled for 20 hours or more per week are eligible for:

• Norton LifeLock ID Theft Coverage
• Legal Shield/ID Shield Coverage
• AFLAC
• 403B Retirement Plan
• Vacation Time & Vacation Payout
• Sick Time
• Holidays
• Service Awards
• Community Service Days
• Bookstore Discount
• Fitness Center

Employees scheduled for 30 hours or more per week are eligible for all the above and:

• Medical Plan
• Dental Plan
• Vision Plan
• Life Insurance
• Disability Insurance
• Flexible Spending Accounts
• EAP (Employee Assistance Program)
• Tuition Reimbursement
• Warehouse Membership Reimbursement

Note: This is a summary and should not be construed as future promises to continue to provide benefits as outlined above. For complete and definitive language, refer to the governing plan documents.

*Temporary employees are not eligible for benefits, except for:

• Sick Time
• Bookstore Discount

• Fitness Center

Tentative Search Timeline:

• Priority will be given to applications submitted by May 14, 2025. However, this posting will remain open until filled.
• The potential employee start date is May 27, 2025

Posting date: April 14, 2025

Un-posting date: ongoing until filled

Posting contact email: job@fotf.org

Helping Families Thrive in Christ! Focus on the Family is a 501c3 Christian Non-Profit Ministry.