Sr. Manager, Insights

Dreaming big is in our DNA. It's who we are as a company. It's our culture. It's our heritage. And more than ever, it's our future. A future where we're always looking forward. Always serving up new ways to meet life's moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together - when we combine your strengths with ours - is unstoppable. Are you ready to join a team that dreams as big as you do?

COMPANY:

Founded over 175 years ago, Labatt is one of Canada's founding businesses and its leading brewer. We are proud of our history and our heritage in Canada, and we remain committed to brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Labatt has created exciting experiences with consumers through iconic brands like Budweiser, Bud Light, NTRL, Michelob Ultra, Corona, Stella Artois and many more. Through our broad portfolio, we are truly a national brewer, with over 3,600 employees, a portfolio of more than 60 quality beers and beyond, and 10 breweries from coast-to-coast, we are proud to serve Canada and the communities we call home.

JOB RESPONSIBILITIES

• Reporting directly into the Director of Strategy & Insights, this role will collaborate with internal stakeholders and across many departments i.e., Marketing, Sales, Trade Marketing, Category Management and Revenue Management
• Responsible for driving consumer centricity throughout the organization, driving empathy for our consumers while leveraging data to identify category growth opportunities and winning over consumers.
• Synthesis of primary and syndicated consumer tracking research to identify relevant insights to grow our category.
• Setting and implementing both short term and long-term consumer strategies which will deliver actionable insights that drive better business decisions and ultimately incremental volume and profit
• Oversee a team leading category growth and consumer strategy, and planning with cross-function teams
• Review, design and oversee execution of agreed upon research studies, develop and implement consumer segment learning plans
• Work closely with other analytics and data centric teams and lead the development of short- and long-term predictive growth models, and measurement of pilots.

JOB QUALIFICATIONS

• A University Degree in Business, statistics, consumer research, media or related field. Master's Degree in Marketing Research, Marketing or MBA preferred.
• 6+ Years of related consultancy and research experience (preferable in CPG); previous experience in Strategy and/or Brands management and with people management experience
• Experience in analytics, data strategy or transformation
• Fluent in best research practices, process and governance, solutions and tools
• Extensive knowledge of qualitative and quantitative research methodologies/techniques
• Competency in managing complex/strategic research projects
• Strong ability to analyze and interpret results
• Ability to effectively present to senior & diverse audience
• Strong leadership & negotiation skills to deal effectively with senior managers and a wide variety of external stakeholders with differing agendas

WHY LABATT:
As one of Canada's Top 100 Employers, Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating A Future With More Cheers. We are always looking to serve up new ways to meet life's moments, dream big to move our industry forward, and make a meaningful impact in our communities. We believe in brewing up a future that everyone can celebrate and share.

EQUAL OPPORTUNITY EMPLOYER

At Labatt Breweries of Canada, we are an equal opportunities employer and we are committed to maintaining a welcoming, safe, and inclusive environment for every person - regardless of age, race, ethnicity, nationality, sexual orientation, gender identity and expression, religion, neurodivergence, or disability status.

REQUIRE ADDITIONAL ASSISTANCE?

Labatt Breweries of Canada is committed to fair and equitable recruiting practices. Persons with disabilities are encouraged to come forward at any stage of the recruitment process to request accommodations, if needed. Members of our team will consult and create processes that provide individuals with disabilities the best possible recruitment experience.

Labatt Breweries will never ask you for money or reimbursement of training fees as part of our recruitment process. Any email communication you receive as part of the application or onboarding process will come from a @Labatt.com email address. If you have any questions or concerns, please email the recruitment team at recruitment@labatt.com.
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