Sr. Manager, Integrated Brand Activation

Mister Car Wash is rewriting the rules of the car wash industry. Headquartered in Tucson, Arizona, we are the nation's largest and fastest growing multibillion dollar, publicly traded car wash company with over 500 car washes in 21 states!

We wash cars for the fun of it. We put people first. We help turn jobs into careers.

We're currently seeking a Sr. Manager, Integrated Brand Activationto join our Headquarters team!

The Sr. Manager, Integrated Brand Activation is responsible for developing and executing Mister Car Wash's integrated brand activation strategy across paid, owned, and partner channels. This role will lead the planning and implementation of brand campaigns, media strategy, and social media initiatives to drive brand awareness, consideration, and growth. Additionally, the Sr. Manager will partner cross-functionally to ensure consistent brand expression and maximize the impact of marketing investments.

What You Will Do:

• Develop and execute integrated brand activation strategies that drive awareness, consideration, and business growth across paid and owned channels.
• Build, lead, and mentor a high-performing team, fostering a collaborative and results-driven work environment.
• Lead the development and execution of brand campaign initiatives, including creative development, media planning, and performance measurement, ensuring strategic alignment and creative quality.
• Develop and manage brand content strategy and creative briefs, partnering with internal creative team and agency partners to produce high-quality content and maintain brand guidelines and creative excellence standards across all activation channels.
• Own social media strategy and channel management, developing clear platform strategies and overseeing agency partners in content development and community management.
• Drive paid media strategy and execution across digital and traditional channels, including budget allocation, channel mix optimization, and performance analysis.
• Lead the development of strategic measurement frameworks and KPIs for brand activation initiatives, analyzing performance and providing recommendations for optimization.
• Manage relationships with creative, media, and social agency partners, ensuring alignment with brand strategy and efficient use of resources.
• Collaborate with cross-functional partners to ensure integrated planning and execution of marketing initiatives.
• Develop and maintain annual and quarterly planning processes for brand activation initiatives.
• Partner with broader marketing team to support new product launches, promotions, and business initiatives through paid and owned channels.
• Manage project timelines, budgets, and resources to ensure efficient delivery of brand activation programs.

How You Will Shine:

• Bachelor's degree in marketing, communications, business administration or related field required. MBA or advanced degree preferred.
• 8-10 years of progressive marketing experience with emphasis on integrated brand marketing, digital media, and campaign development.
• Minimum 5+ years of experience managing paid media campaigns and budgets required. Multi-unit retail or consumer services experience a plus.
• Minimum 3 - 5 years of experience managing a team.
• Strong strategic thinking and planning capabilities with demonstrated ability to develop and execute integrated marketing programs.
• Deep understanding of media planning, buying, and measurement across traditional and digital channels.
• Experience managing social media strategy and content development at scale.
• Strong project management skills with ability to manage multiple complex initiatives.
• Experience managing and developing agency relationships.
• Strong analytical capabilities and data-driven decision-making approach.
• Excellent written and verbal communication skills.
• Strong leadership and collaboration skills with ability to influence cross-functional partners.
• Proficient in Microsoft Office suite and common marketing technology platforms.
• Experience with marketing analytics and social media management tools.

What motivates our team:

• Excellent Benefits including medical, vision, dental, PTO, 401k, etc.
• Career Progression with a high growth, publicly traded company.
• Employee Stock Purchase Plan (ESPP) offered after 6 months of employment.
• Modern office space in the heart of downtown Tucson.
• On-site Fitness Gym and Bike Share.
• Employee Game Room and Lounge.
• Free Unlimited Wash Club Membership.

It's your time to SHINE! Join the Mister Car Wash team today!

Mister Car Wash provides equal employment opportunities to all employees and applicant for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. We participate in the E-Verify system nationwide.

Other details

• Job Family Marketing
• Job Function Marketing & Communications
• Pay Type Salary

Apply Now