Sr. Manager, Marketing-Off Premise Growth

JOB SUMMARY

The Off-Premise Sr. Manager is responsible for leading the growth of our first-party pickup and third-party delivery businesses, both for the Denny's brand and virtual restaurant brands launched in our restaurants. This role leads cross-functional work & teams to optimize revenue, ensuring that our Off-Premise channels are functioning at peak capacity, and channels are continually optimized to maximize revenue. Given the emphasis on Franchise relationships, this role also serves as a partner to our Franchisees & Business Directors, and acts as a self-starter to support partner needs.

ESSENTIAL FUNCTIONS (Key Responsibilities)

• Lead the strategy and execution for off-premise growth initiatives for Denny's and its Virtual Brands.
• Lead & manage relationship with off-premise partners (DoorDash, UberEats, Grubhub, Otter, ezCater, OLO & Franklin Junction), elevating opportunities for growth or optimization
• Analyze YoY comp sales performance to identify trends, opportunities, and build promotional plans against our Marketing budget to ensure ROI-positive laps.
• Manage and oversee the day-to-day execution of off-premise channels, including third-party delivery, Dennys.com & catering, ensuring that uptime and functionality is maximized across all channels.
• Partner with Business Insights & Finance to develop KPI dashboards to inform promotional strategy, analyzing results with the specific objectives of increasing off-premise sales, average check growth and overall profitability. Maintain deep understanding of promotional levers available and their effectiveness to generate demand across 3PD and owned channels.
• Track & manage 3PD marketing spend, in partnership with third-party delivery partners & Marketing team (Brand-Building Fund).
• Manage the Call Center partnership and assist in identifying new vendor before July 2025.
• Serve as a strong partner to Franchisees, providing solutions for issues in Off-Premise, and bring/represent ongoing issues to the Digital & IT teams to identify potential solves.
• Champion off-premise insights from both owned metrics & guest data to the broader org, and help the organization ground itself in data decisions, by regularly distributing reports & insights to our Operations teams
• Pursue opportunities to simplify & optimize off-premise menus based on sales and guest insights to ensure best-in-class experience, easy operations and maximum profitability.
• Work with internal & external Off-Premise partners to optimize uptime & revenue recapture for Delivery orders.
• Partner with Marketing & Digital teams to implement menus & images for every menu module to ensure seamless ordering on Dennys.com; also ensure Off-Premise channels are incorporated in external media & inside the restaurant, with the explicit goal of growing Dennys.com sales. Understands top and bottom of funnel tactics to maximize conversion.
• Work cross-functionally with Operations, Finance, IT, Recruiting, Development & Construction as well as any other necessary departments in the company to help support related off-premise needs & initiatives, like the expansion of virtual brands or new unit openings.

Education/Training/Work Experience

• 10+ years of experience in restaurants, hospitality or related field.
• Experience working with franchise restaurants preferred.
• Catering and/or off-premise marketing experience preferred.
• Ability to critically analyze sales and customer data to drive decisions.
• Passionate about off-premise and delivering a superior guest experience.
• Strong communication and presentation skills.
• Experience working closely with a diverse set of stakeholders in a high-growth environment.
• Bachelor's degree required.

Knowledge/Skills/Abilities

• Strong Excel proficiency and financial acumen, experience with Tableau or Power BI.
• Knowledge of Teams, Share Point and Smart Sheet preferred.
• Strategic thinker with an ability to comprehend the bigger company picture while executing against off-premise initiatives.
• Exceptional project management skills with a proven ability to multi-task and prioritize competing deadlines with limited supervision.
• Adept at working in a fast-paced environment with multiple brands, projects, and tight deadlines with a sense of urgency to deliver projects on time.

Denny's, Inc. is committed to providing equal employment opportunity for all persons regardless of age, race, creed, color, national origin, citizenship status, religion, sex, sexual orientation, gender identity, disability, genetic information, military or veteran's status, criminal background, or any other characteristic protected by Federal, State, or local law.

Applicants requiring reasonable accommodation for any part of the application process should contact 864-597-8000. PLEASE DO NOT CONTACT THIS NUMBER TO CHECK THE STATUS OF YOUR APPLICATION.

Denny's, Inc. participates in E-Verify. We will provide the Social Security Administration, and if necessary, the Department of Homeland Security, with information from each new employee's Form I-9 to confirm work authorization. For more information on E-Verify, please contact the DHS at 888-897-7781 or dhs.gov/e-verify. Please note that we do not use this information to pre-screen job applicants.