Sr Manager, Partnership Sales - PGAA
Apply NowCompany: AEG
Location: Frisco, TX 75034
Description:
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POSITION: Sr Manager, Partnership Sales DEPARTMENT: Legends Global Partnerships REPORTS TO: Charlie Severn FLSA STATUS: Exempt
LEGENDS & ASM GLOBAL Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions - from venue development and event booking to revenue strategy and hospitality. Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences. ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venues stadiums, arenas, conventions centers and theaters. Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen! LEGENDS GLOBAL PARTNERSHIPS Delivering for the world's largest and most complex projects, Legends Global Partnerships experts deliver innovative solutions to create integrated and meaningful partnerships, connecting our partners with the world's premier and emerging brands in a transformational way. Our comprehensive slate of consulting and sales execution services includes delivering naming and venue entitlement positions, jersey sponsorships, premier events partnerships, emerging entertainment platforms, universities, mixed-use real estate developments and more. PGAA Founded in 1916, the PGA of America is one of the world's largest sports organizations, composed of nearly 29,000 PGA Professionals who work daily to grow interest and participation in the game of golf. The PGA of America has enhanced its leadership position by conducting premier spectator events, such as the PGA Championship, KitchenAid Senior PGA Championship, KPMG Women's PGA Championship, and the Ryder Cup, as well as significant philanthropic outreach initiatives and award-winning golf promotions. PGA Professionals bring energy to the game all around the world through engagement at their clubs and in their communities, inspiring individuals of all ages and diverse backgrounds to learn and play the game of golf. By the numbers - nearly 29,000 PGA Professionals, 41 PGA Sections, 10,000 Golf Facilities Staffed with PGA Professionals, 2 PGA-Owned Golf Clubs, 32.1M Golfers Reached, 2 Annual Industry Shows, 4 Major Spectator Championships, 3 Junior Championships, 6 Member Championships, 550+ Employees Nationally, contributing to the $84.1B golf industry in the U.S.A., contributing $3.94B annual charitable impact of the industry, and 650M households in 200+ countries and territories reached by broadcasts of PGA Championship events annually. THE ROLE The Sr Manager, Partnership Sales will act as a high-level individual sales contributor, helping to identify, source, negotiate and close new partnerships with a focus on our Legends golf business. They will connect directly with brand decision makers on a regular basis to increase market awareness and solicit new partnership engagements. The ideal candidate possesses a strong passion for golf, sales development, and positive enthusiasm for collaboration with teammates. ESSENTIAL DUTES AND RESPONSIBILITIES
POSITION: Sr Manager, Partnership Sales DEPARTMENT: Legends Global Partnerships REPORTS TO: Charlie Severn FLSA STATUS: Exempt
LEGENDS & ASM GLOBAL Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions - from venue development and event booking to revenue strategy and hospitality. Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences. ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venues stadiums, arenas, conventions centers and theaters. Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen! LEGENDS GLOBAL PARTNERSHIPS Delivering for the world's largest and most complex projects, Legends Global Partnerships experts deliver innovative solutions to create integrated and meaningful partnerships, connecting our partners with the world's premier and emerging brands in a transformational way. Our comprehensive slate of consulting and sales execution services includes delivering naming and venue entitlement positions, jersey sponsorships, premier events partnerships, emerging entertainment platforms, universities, mixed-use real estate developments and more. PGAA Founded in 1916, the PGA of America is one of the world's largest sports organizations, composed of nearly 29,000 PGA Professionals who work daily to grow interest and participation in the game of golf. The PGA of America has enhanced its leadership position by conducting premier spectator events, such as the PGA Championship, KitchenAid Senior PGA Championship, KPMG Women's PGA Championship, and the Ryder Cup, as well as significant philanthropic outreach initiatives and award-winning golf promotions. PGA Professionals bring energy to the game all around the world through engagement at their clubs and in their communities, inspiring individuals of all ages and diverse backgrounds to learn and play the game of golf. By the numbers - nearly 29,000 PGA Professionals, 41 PGA Sections, 10,000 Golf Facilities Staffed with PGA Professionals, 2 PGA-Owned Golf Clubs, 32.1M Golfers Reached, 2 Annual Industry Shows, 4 Major Spectator Championships, 3 Junior Championships, 6 Member Championships, 550+ Employees Nationally, contributing to the $84.1B golf industry in the U.S.A., contributing $3.94B annual charitable impact of the industry, and 650M households in 200+ countries and territories reached by broadcasts of PGA Championship events annually. THE ROLE The Sr Manager, Partnership Sales will act as a high-level individual sales contributor, helping to identify, source, negotiate and close new partnerships with a focus on our Legends golf business. They will connect directly with brand decision makers on a regular basis to increase market awareness and solicit new partnership engagements. The ideal candidate possesses a strong passion for golf, sales development, and positive enthusiasm for collaboration with teammates. ESSENTIAL DUTES AND RESPONSIBILITIES
- Be accountable for annual revenue goals, pipeline management and growth goals.
- Individual contributor yet strategic thinker to drive long-term partner opportunities, while executing against short-term go-to-market sales strategies.
- Self-starter who likes to develop and build partner opportunities from the ground up.
- Leverage network, relationships, and cold outreach to identify potential new partnerships.
- Create newsworthy innovative partnerships that pioneer new categories, inventory, campaigns/platforms, and/or partner integrations.
- Develop a deep understanding of target partner categories.
- Stay ahead of sponsorship/marketing trends and knowledge of the golf marketplace, bringing innovative ideas to enhance partnership offerings.
- Ability to prospect through extensive company and executive research for strategic market engagement.
- Ability to construct a brand prospect pipeline and creative outreach plan (via targeting and qualifying leads. through calls and referrals) for potential opportunities with regional, national, and international companies.
- Ability to establish and maintain relationships with prospects and clients from VPs through the C-suite.
- Communicate with external executive staff and stakeholders to coordinate meetings and other touchpoints throughout the sales process.
- Collaborate with internal and external staff to plan, ideate, and develop strategic marketing platforms to present to new prospects.
- Coordinate with Legends Global Partnerships teammates to maximize efficiency and effectiveness of sales process, inclusive of managing and maintaining internal communication platforms (i.e., CRM).
- Self-motivated with entrepreneurial spirit.
- Possess an optimistic team attitude and competitive desire to be the best.
- Other duties and projects as assigned.
- Proven track record in closing long-term, six to eight figure integrated partnerships.
- High-level relationships at large corporations, particularly companies with national and global sponsorship portfolios.
- Demonstrates experience using sales materials and market insights to craft strategy and narrative.
- Storyteller with experience communicating the benefit of partnership opportunities to clients.
Outstanding written and verbal communication skills to develop strong working relationships with partners, teammates, and other stakeholders. - Capacity to meet challenging sales objectives in a high profile, competitive marketplace.
- Ability to manage a high level of detail across multiple projects and to prioritize efficiently.
- Expertise in identifying opportunities, developing strategies, and negotiating creative solutions.
- Familiarity with television and digital / social media.
- Creativity to develop strategic and purpose driven partnership platforms.
- Experience in building out innovative presentations in PowerPoint.
- High emotional intelligence, intellectual curiosity and desire to grow professionally.
- Ability to prioritize and meet competing deadlines independently.
- Ability to manage multiple tasks simultaneously, while remaining organized, efficient and calm under pressure
- Proven ability to work collaboratively in a team-oriented environment
- Bachelor's degree preferred
- Minimum of 6+ years of successful corporate sales, premium sales, or brand sponsorship sales experience directly in sponsorship/corporate partnerships.