Sr. Marketing & Advertising Strategist - M3 Group

M3 Group is a fully integrated, digitally focused, strategically driven branding and marketing agency located in Lansing, MI. M3 group is a subsidiary of the Reseda Group, a wholly owned credit union service organization (CUSO) of Michigan State University Federal Credit Union. We help our clients understand their target markets, prioritize efforts, and develop engaging, visually compelling content that connects. We can help with everything from breakthrough ad creative to full-scale integrated marketing campaigns. Need help developing your marketing strategy? We've got it. Just want world-class implementation? No problem, we're on it. Go to our website, M3 Group, to learn more about our company!

Position Summary:

Strategists at M3 Group are key drivers of innovation and strategic thinking, responsible for managing multiple projects and accounts while ensuring alignment with overarching business objectives. Their role involves not only maintaining a comprehensive understanding of M3 Group's diverse offerings but also bringing big ideas to the table-recommending and executing forward-thinking strategies that propel client success.

Work Arrangement: This position is able to work hybrid arrangement. Expectation to work onsite on Tuesdays and one other day each week at the Lansing or Troy office.

Schedule: Monday - Friday 8:30am-5:00pm ET

An offer of employment with MSU Federal Credit Union and affiliates is contingent upon the agreed work arrangement (onsite/hybrid/remote) and work location. MSU Federal Credit Union may or may not be able to accommodate temporary or permanent changes to work arrangements or allow employment outside the city and/or state of residency in which the new hire resides at the time of offered employment.

Compensation & Benefits:

• Salary Range: $84,027 - $126,040
• 100% Company-Paid Health, Dental, Vision, Life, and Long-Term Disability Premiums
• Up to 19.5 days of PTO within your first year, along with 8 Paid Holidays
• 401(k) with Company Match
• 6 Weeks of Paid Parental Leave

Essential Duties and Responsibilities:

• Collaborate within a pod team to provide strategic guidance and support tailored to each client's needs.
• Develop comprehensive strategic deliverables such as integrated marketing communication plans, brand launch strategies, competitive analyses, and other solutions to ensure the best outcomes for our clients.
• Maintain an in-depth understanding of M3 Group's full range of business offerings.
• Identify opportunities for upselling and cross-selling to enhance client value and satisfaction.
• Craft compelling proposals to grow existing accounts and introduce new services, helping clients expand their capabilities.
• Anticipate client needs by proactively suggesting additional services and support.
• Track project time accurately and maintain clear, professional communication with team members.
• Bring innovative, executable ideas to clients, positioning M3 Group as a seamless extension of their team.
• Build and nurture strong, trusted relationships with clients, ensuring long-term partnership and success.
• Perform other duties as assigned to contribute to overall team success.
• Leverage deep market insights and a thorough understanding of client objectives to influence and craft tailored marketing strategies that align with client goals.
• Collaborate with the internal pod team to provide innovative, data-driven solutions that address client challenges, ensuring seamless execution across all initiatives.
• Actively participate in client meetings, providing valuable input and strategic direction to enhance the overall client experience and ensure objectives are met.
• Thrive in a fast-paced, ever-changing environment, showing flexibility and perseverance when navigating new challenges and opportunities, while maintaining a positive and proactive attitude.
• Stay ahead of industry trends, adjusting strategies and approaches as necessary to keep clients competitive and relevant in an ever-shifting market.
• Use analytical and creative thinking to identify opportunities for account growth, ensuring that both the client's and company's long-term objectives are achieved.
• Develop and execute comprehensive, forward-thinking plans that are closely aligned with client goals and M3 Group's broader objectives, setting the foundation for sustained success.
• Take ownership of driving business growth, identifying new opportunities for expansion, and collaborating with cross-functional teams to introduce innovative services that meet clients' evolving needs.

Knowledge, Skills, and Abilities Required

• B.A. in advertising, marketing, communications or business-related field; or equivalent work experience.
• Minimum of three plus years of communications experience.
• Strong analytical thinking and problem-solving skills.
• Ability to create and execute data-driven strategies.
• Excellent communication and presentation abilities.
• Knowledge of market trends and competitive analysis.
• Proficiency in project management and coordinating with cross-functional teams.
• Ability to adapt to changing client needs and market conditions.
• Strong collaboration skills to work effectively with creative and operational teams.
• Attention to detail and ability to execute tactical tasks effectively.
• Client relationship management and ability to understand client objectives.
• Proven ability to lead and mentor a team of strategists.
• Expertise in long-term strategic planning and aligning with business goals.
• Strong understanding of business development and driving account growth.
• Leadership skills with the ability to guide cross-functional teams.
• Excellent ability to manage complex projects and large accounts.
• Deep expertise in market research and leveraging insights for strategy creation.
• Experience in client negotiations and high-level stakeholder management.
• Strong critical thinking and the ability to adjust strategies for evolving needs.
• Ability to identify growth opportunities for both clients and the organization.

Physical Demands & Work Environment:

• May be required to remain in a stationary position for an extended period of time.
• Ability to operate standard office technology, equipment and tools, which may include many hours of computer and phone usage.
• Occasionally needs to move about inside of office area
• This position is able to work in hybrid or onsite working arrangements.

Disclaimer:

• Note this job description is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and MSU Federal Credit Union reserves the right to change this position description and/or assign tasks for the employee to perform, as MSUFCU may deem appropriate.
• MSUFCU is an affirmative-action, equal-opportunity employer.
• To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)