Sr. Marketing Manager, B2C (Hybrid)
Apply NowCompany: Kasasa, Ltd.
Location: Austin, TX 78745
Description:
Job Title: Senior Marketing Manager, B2C
Department: B2C Marketing
Location: Austin, TX
Status: Full-Time, Salary
Are you looking to join a team where "corporate values" aren't just words on the website but instead are the genuine beliefs of the team? Where the people are smart, hardworking, fun, and loving? A place where the talk is walked?
That's Kasasa! There are 4 values that define our company culture - Interdependence, Empowered Ownership, Badassitude, and Love - Together these values form THE PATCH. Elevate is the wrapper around the whole Patch reminding us to seek the "highest form" of our values.
If you feel that our company values align with your own, please apply! If you don't, we encourage you to find a company whose values do!
Our values are a living commitment to one another. It defines everything we do, including how we build products, serve our clients, plan for the future, and work together. It is our uncompromising promise to one another, our communities, and our clients.
ONLY THE BADASS NEED APPLY!
We're looking for much more than qualified applicants! We're looking for people who "relentlessly give a sh!t" (Or "RGAS" for short; this is a component of our Badassitude value)! We want individuals who will courageously face challenges. We don't settle for good enough. At Kasasa, we have the determination, grit, and hustle to create excellence.
Kasasa's mission is to inspire and elevate community financial institutions to be the source for love and financial wellbeing in their communities. Kasasa employees (Spartans) are passionately dedicated to this mission and lead the way - sharing our "love" with the world - through our words and actions - via community service and outreach. Expect to get involved and make an impact if you expect to be a Spartan.
As Spartans once did, we stand together and inspire others to join us in our mission. Stronger together and united by core values, we are more than a team. We are a Phalanx!
The purpose of this position description is to serve as a general summary and overview of the major duties and responsibilities of the job. It is not intended to represent the entirety of the job, nor is it intended to be all-inclusive. Therefore, the position may be required or requested to perform for Kasasa other work duties not specifically listed herein. Management reserves the right to modify, defer, or rescind this position description at any time, with or without prior notice.
Role Overview
The Senior Marketing Manager (SMM) is a key leader in our B2C Marketing Team, collaborating with the Vice President of Consumer Marketing to develop impactful marketing programs that drive value for the organization and its clients. This role is crucial in serving as a marketing consultant to client community banks and credit unions offering our banking products to consumers, leading development and delivery of market assessments for their go-to-market (GTM) and prospecting strategies.
Key Responsibilities
Lead the creation and execution of high-impact marketing initiatives to support GTM and prospecting goals.
Collaborate with team and external partners to enhance the brand's market positioning.
Partner with external agencies to drive adoption of our marketing strategies through data-driven consultations.
Manage client communication campaigns.
Serve as a thought leader, offering expertise in marketing programs and tools to enhance client marketing performance.
Work closely with Client Directors and Marketing Support Specialists, ensuring alignment with current marketing strategies and best practices.
Cultivate and maintain high client satisfaction by delivering effective marketing solutions.
About You
Self-driven and results-oriented with a passion for consumer marketing.
Proven experience in managing B2C marketing programs and leading successful campaigns.
Strong strategic thinking, communication, and leadership skills.
Ability to drive collaboration and deliver insights to improve marketing outcomes.
ESSENTIAL FUNCTIONS (Responsibilities)
1. Infuses the Patch Values into your work ethic, every day and every interaction
2. Conduct comprehensive market research to identify trends, opportunities, and risks in the B2C landscape for clients and Kasasa.
3. Analyze consumer behavior, market conditions, and competitive activities to inform strategic decisions.
4. Develop market segmentation models to better understand and target key customer segments.
5. Prepare detailed market assessment reports and present findings to senior leadership.
6. Develop and implement data-driven marketing strategies that align with business goals and drive brand growth.
7. Collaborate with cross-functional teams to create integrated marketing plans that include digital, social, content, and traditional marketing channels.
8. Monitor and analyze the performance of marketing campaigns, adjusting strategies as needed to optimize results.
9. Lead the development of marketing programs or offerings to help elevate clients' performance, satisfaction, and grow tangible and perceived value Kasasa provides them.
10. Manage and execute email marketing journeys through Salesforce Marketing Cloud.
11. Manage client marketing engagement and consultation reporting on Salesforce.
12. Foster a collaborative and high-performing work environment.
13. Work with VP, Consumer Marketing to develop annual team strategies.
14. Ensure integration between various teams (Marketing, Product, Client Success, Sales, Compliance, and PR) .
15. Propose innovative concepts, technologies, and promote new ideas to the team and key stakeholders to grow revenue, increase opportunities and conversion, and drive overall improvements.
16. Provide on-going support for ad-hoc needs and requests from cross-functional teams.
17. Other duties as assigned.
POSITION REQUIREMENTS (Qualifications)
1. Bachelor's Degree in Marketing, Business, or related field.
2. Proficiency in platforms such as Salesforce Marketing Cloud, Salesforce CRM, JIRA, and Hubspot.
3. A creative yet analytical mindset with a passion for innovation and problem-solving.
4. Strong collaboration skills with the ability to build relationships and influence across teams.
5. Excellent time management, organization, and problem-solving abilities.
6. Proactive and resourceful approach to managing initiatives from start to finish.
7. Ability to work both autonomously and in cross-functional teams.
8. Meticulous attention to detail and commitment to accuracy.
9. Must be legally authorized to work in the U.S.
10. Kasasa enforces a hybrid in-office policy, with a required minimum of 3 days in office.
11. You will be asked to participate in culture related meetings, activities, and events. We firmly believe that building culture and teamwork in a hybrid environment requires extra intentionality, and thus your participation and engagement isn't just encouraged - it is required and part of your role responsibilities.
PHYSICAL REQUIREMENTS
1. Sitting for extended periods of time; approximately 5-6 hours per day
2. Simultaneous use of hand, wrist and fingers
3. Daily operation of standard office equipment
4. Frequent use of oral communication to perform work
5. Lifts and moves 7-10 pounds occasionally.
Are you ready to join an amazing group of people who genuinely love their jobs in an environment that inspires greatness?
We are committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, ancestry, national origin, citizenship status, gender, gender identity, pregnancy, sexual orientation, transgender status, marital status, religion, creed, age, physical or mental disability, results of genetic testing, genetic information, past, present or prospective service in the military, or any other characteristic or activity protected by federal, state, or local law.
Department: B2C Marketing
Location: Austin, TX
Status: Full-Time, Salary
Are you looking to join a team where "corporate values" aren't just words on the website but instead are the genuine beliefs of the team? Where the people are smart, hardworking, fun, and loving? A place where the talk is walked?
That's Kasasa! There are 4 values that define our company culture - Interdependence, Empowered Ownership, Badassitude, and Love - Together these values form THE PATCH. Elevate is the wrapper around the whole Patch reminding us to seek the "highest form" of our values.
If you feel that our company values align with your own, please apply! If you don't, we encourage you to find a company whose values do!
Our values are a living commitment to one another. It defines everything we do, including how we build products, serve our clients, plan for the future, and work together. It is our uncompromising promise to one another, our communities, and our clients.
- Interdependence - Only team wins count. I take responsibility for my team's success. My Team is Kasasa. I hold my shield for all of us.
- Empowered Ownership - I know my goals. If they're to be, it's up to me.
- Badassitude - I am passionate about what I do because I understand why it matters. I will courageously face challenges, seeing each one as a steppingstone toward growth.
- Love - We boldly bring love to the workplace and the world.
- ELEVATE - I CREATE THE HIGHER POSSIBILITY.
ONLY THE BADASS NEED APPLY!
We're looking for much more than qualified applicants! We're looking for people who "relentlessly give a sh!t" (Or "RGAS" for short; this is a component of our Badassitude value)! We want individuals who will courageously face challenges. We don't settle for good enough. At Kasasa, we have the determination, grit, and hustle to create excellence.
Kasasa's mission is to inspire and elevate community financial institutions to be the source for love and financial wellbeing in their communities. Kasasa employees (Spartans) are passionately dedicated to this mission and lead the way - sharing our "love" with the world - through our words and actions - via community service and outreach. Expect to get involved and make an impact if you expect to be a Spartan.
As Spartans once did, we stand together and inspire others to join us in our mission. Stronger together and united by core values, we are more than a team. We are a Phalanx!
The purpose of this position description is to serve as a general summary and overview of the major duties and responsibilities of the job. It is not intended to represent the entirety of the job, nor is it intended to be all-inclusive. Therefore, the position may be required or requested to perform for Kasasa other work duties not specifically listed herein. Management reserves the right to modify, defer, or rescind this position description at any time, with or without prior notice.
Role Overview
The Senior Marketing Manager (SMM) is a key leader in our B2C Marketing Team, collaborating with the Vice President of Consumer Marketing to develop impactful marketing programs that drive value for the organization and its clients. This role is crucial in serving as a marketing consultant to client community banks and credit unions offering our banking products to consumers, leading development and delivery of market assessments for their go-to-market (GTM) and prospecting strategies.
Key Responsibilities
Lead the creation and execution of high-impact marketing initiatives to support GTM and prospecting goals.
Collaborate with team and external partners to enhance the brand's market positioning.
Partner with external agencies to drive adoption of our marketing strategies through data-driven consultations.
Manage client communication campaigns.
Serve as a thought leader, offering expertise in marketing programs and tools to enhance client marketing performance.
Work closely with Client Directors and Marketing Support Specialists, ensuring alignment with current marketing strategies and best practices.
Cultivate and maintain high client satisfaction by delivering effective marketing solutions.
About You
Self-driven and results-oriented with a passion for consumer marketing.
Proven experience in managing B2C marketing programs and leading successful campaigns.
Strong strategic thinking, communication, and leadership skills.
Ability to drive collaboration and deliver insights to improve marketing outcomes.
ESSENTIAL FUNCTIONS (Responsibilities)
1. Infuses the Patch Values into your work ethic, every day and every interaction
2. Conduct comprehensive market research to identify trends, opportunities, and risks in the B2C landscape for clients and Kasasa.
3. Analyze consumer behavior, market conditions, and competitive activities to inform strategic decisions.
4. Develop market segmentation models to better understand and target key customer segments.
5. Prepare detailed market assessment reports and present findings to senior leadership.
6. Develop and implement data-driven marketing strategies that align with business goals and drive brand growth.
7. Collaborate with cross-functional teams to create integrated marketing plans that include digital, social, content, and traditional marketing channels.
8. Monitor and analyze the performance of marketing campaigns, adjusting strategies as needed to optimize results.
9. Lead the development of marketing programs or offerings to help elevate clients' performance, satisfaction, and grow tangible and perceived value Kasasa provides them.
10. Manage and execute email marketing journeys through Salesforce Marketing Cloud.
11. Manage client marketing engagement and consultation reporting on Salesforce.
12. Foster a collaborative and high-performing work environment.
13. Work with VP, Consumer Marketing to develop annual team strategies.
14. Ensure integration between various teams (Marketing, Product, Client Success, Sales, Compliance, and PR) .
15. Propose innovative concepts, technologies, and promote new ideas to the team and key stakeholders to grow revenue, increase opportunities and conversion, and drive overall improvements.
16. Provide on-going support for ad-hoc needs and requests from cross-functional teams.
17. Other duties as assigned.
POSITION REQUIREMENTS (Qualifications)
1. Bachelor's Degree in Marketing, Business, or related field.
2. Proficiency in platforms such as Salesforce Marketing Cloud, Salesforce CRM, JIRA, and Hubspot.
3. A creative yet analytical mindset with a passion for innovation and problem-solving.
4. Strong collaboration skills with the ability to build relationships and influence across teams.
5. Excellent time management, organization, and problem-solving abilities.
6. Proactive and resourceful approach to managing initiatives from start to finish.
7. Ability to work both autonomously and in cross-functional teams.
8. Meticulous attention to detail and commitment to accuracy.
9. Must be legally authorized to work in the U.S.
10. Kasasa enforces a hybrid in-office policy, with a required minimum of 3 days in office.
11. You will be asked to participate in culture related meetings, activities, and events. We firmly believe that building culture and teamwork in a hybrid environment requires extra intentionality, and thus your participation and engagement isn't just encouraged - it is required and part of your role responsibilities.
PHYSICAL REQUIREMENTS
1. Sitting for extended periods of time; approximately 5-6 hours per day
2. Simultaneous use of hand, wrist and fingers
3. Daily operation of standard office equipment
4. Frequent use of oral communication to perform work
5. Lifts and moves 7-10 pounds occasionally.
Are you ready to join an amazing group of people who genuinely love their jobs in an environment that inspires greatness?
We are committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, ancestry, national origin, citizenship status, gender, gender identity, pregnancy, sexual orientation, transgender status, marital status, religion, creed, age, physical or mental disability, results of genetic testing, genetic information, past, present or prospective service in the military, or any other characteristic or activity protected by federal, state, or local law.