Sr. Product Manager

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Company: Alliant Energy Corporation

Location: Stoughton, WI 53589

Description:

At Travero, we believe there is always a way to get to YES; that innovative thinking can overcome any challenge; that being a good partner means delivering - every time; that silos are something you see out the window, not at the office; and that success requires agility and ambitious action. With experts in freight brokerage, rail and barge terminal services, warehouse management and transloading, Travero gives customers a one-stop shop for customized supply chain solutions so they can focus on the thing they care about most - growing their business.

Travero, a wholly owned subsidiary of Alliant Energy, is a logistics solutions company with more than 100 years of experience in freight management and delivery.

Job Summary

The Product Manager drives market research, product positioning, pricing strategy, and commercial success for our innovative reinforcement fibers and powders in construction and composite industries. This role is highly customer-focused and requires agility, curiosity, and strategic thinking. You'll lead market-driven initiatives, validate product-market fit, and develop comprehensive offers-including products, services, and customer support elements-that deliver compelling value. You will ensure alignment across sales, marketing, and technical teams.

What you will do
  • Lead research to identify customer needs, market opportunities, and industry trends.
  • Conduct customer interviews and prototype testing to validate insights and product-market fit.
  • Develop comprehensive offers that integrate products, related services, customer support, and complementary elements to address customer needs fully. Continuously refine offer elements based on customer feedback and market insights.
  • Develop compelling value propositions and clear, differentiated messaging for diverse market segments.
  • Collaborate cross-functionally to refine positioning strategies based on customer feedback.
  • Establish and test pricing strategies based on customer value and market dynamics. Continuously refine pricing and business models in collaboration with sales teams.
  • Partner with marketing to create impactful strategies and materials aligned with product positioning.
  • Ensure alignment of product strategy with sales, marketing, technical and operations teams.
  • Quickly adapt strategies based on data, market shifts, or customer insights.


Education Requirements
  • Bachelor's Degree Marketing, Business, Innovation or related fields Preferred

Required Experience
  • 7+ years experience in product management, market research, or product marketing, preferably in B2B environments.
  • Familiarity with agile methodologies, lean startup, design thinking or human-centered design.
  • Strong skills in market analysis, pricing strategies, customer discovery, and comprehensive offer development.
  • Experience in construction or industrial markets is helpful but not required.

Knowledge, Skills, and Abilities
  • Communication & Influencing: Excellent communicator with the ability to simplify complex concepts and drive collaborative outcomes.
  • Collaborative Approach: Ability to work with all stakeholders (internal, customers, partners) in a collaborative manner that includes curiosity, strong communication and empathy.
  • Project Management Skills: Experience managing multiple external resources and driving projects to completion.
  • Adaptability: Ability to work in a dynamic environment, where validated learning can rapidly pivot priorities and focus.


Our people are passionate about what they do, the product they sell, and the customers they serve. If you're looking for an opportunity to be a part of a work family that values collaboration, innovation and dedication, we're the right company for you.

Travero offers a comprehensive total rewards package including competitive compensation and benefit programs. Most employees will be eligible for the following benefits.

  • Paid time off including vacation days, sick days, holidays, and parental leave for mothers, non-birthing parents, and adoptive parents;
  • Healthcare, dental, vision and life insurance plans to cover you and your family;
  • Company and matching contributions to 401K savings plan to help you save for retirement;
  • Tuition reimbursement


This position has an annualized market-based salary range:
$110,000-$130,000

The final salary offered will generally fall within this range and is dependent on various factors including but not limited to the responsibilities of the position, experience, skill set, internal pay equity and other relevant qualifications of the applicant.

It's not just what we do; it's how we do it.

Live Safety. Everyone. Always | Make Things Better | Care For Others | Do The Right Thing | Act For Tomorrow | Think Beyond. Be Bold

Travero is committed to providing an inclusive work environment for all and is proud to be an Equal Opportunity Employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, or any other basis prohibited by law. We are committed to the full inclusion of all qualified individuals.

All candidates selected for employment with Alliant Energy will be required to successfully complete a background check, and a drug screen where applicable.

Disclaimer:
The above information on this description has been crafted to indicate the general nature and level of work performed by employees within this classification. It is not crafted to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

Alliant Energy and affiliates is an equal opportunity employer that values diversity in the workplace. Applicants in need of a reasonable accommodation for any part of the hiring process, please email talent@alliantenergy.com.

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