Sr. Product Marketing Manager

About Us:

Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world's top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people's lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.

Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.

Overview:

We are seeking a technically inclined Product Marketing Manager to lead the execution of the worldwide Go-To-Market process for a category of products in either the Consumer Networking or Consumer Electronics business. In this role, you will be responsible for leading a small team to prepare high quality marketing assets to assist the Sales and Service teams in supporting our customers in the US and around the world. To do so, you will become an expert on your product category, analyzing competitive offerings and conducting market research to identify opportunities. You will develop market strategies and collaborate with colleagues to execute worldwide product launches and marketing campaigns. Further, you will take your knowledge of the market for the category and, in collaboration with Business Unit and Product Line Management leaders, contribute to the development of the internal roadmap and product prioritization decisions.

Key Responsibilities:

• Lead and mentor a small team of Product Marketing Specialists in executing the Go-To-Market (GTM) strategy for a category of products. Support GTM leaders in developing the strategy and the MarComm team on execution.

• Create and ensure the on-time delivery of high-quality assets for the Sales and Service teams including, but not limited to, collateral, sales presentations, packaging, and online content.

• Understand needs of Sales, customers, and consumers, ensuring that marketing messages and assets are appropriately tailored for each target.

• Collaborate with internal and external partners to ensure quality, on-budget, on-time delivery of campaigns and assets across channels.

• Partner with colleagues in Design to ensure packaging appropriately conveys the necessary messages and visuals to drive sales, is consistent with the brand ID, and meets the needs of customers and channel partners.

• Act as a product expert in internal and external product communications including training sessions, sales meetings, trade shows, industry conferences, media briefings and press releases.

• Stay current on market dynamics and competitive offerings and communicate both internally, regularly and on-demand.

• Participate in internal roadmap planning process with Business Unit and Product Line Manager leadership.

Requirements

Qualifications:

• BA/BS degree in Marketing/Business, Engineering, or a related field required; MBA or other advanced degree preferred.

• 5+ years of progressive experience in Marketing or Product Management, preferably in technology and ideally in the networking or consumer electronics industry.

• Prior experience leading a team of Product Marketing professionals preferred.

• Experience with multiple business models preferred (B2C, B2B2C, D2C)

• Demonstrated ability to identify target customer(s) with proven success crafting appealing and impactful messaging for multiple audiences.

• Excellent written and verbal communication. Experienced with product presentations, product and solution video showcasing, product training and industry interview.

• Ability to excel in a fast-paced, dynamic environment, effectively managing multiple high-priority projects simultaneously while maintaining a strong focus on results and quality.

Benefits

Salary Range: $150,000 - $200,000

Benefits:
Fully paid medical, dental, and vision insurance (partial coverage for dependents)
Contributions to 401k funds
Over four weeks of PTO per year
Bi-annual pay increases
Health and wellness benefits, including free gym membership
Quarterly team-building events

At TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth-oriented workplace for everyone. If you share our passion and connection to this mission, we welcome you to apply and join us in building a vibrant and inclusive team at TP-Link Systems Inc.