Strategic Marketing Specialist

Be Here. Be Great. Working for a leader in the insurance industry means opportunity for you. Great American Insurance Group's member companies are subsidiaries of American Financial Group. We combine a "small company" culture where your ideas will be heard with "big company" expertise to help you succeed. With over 30 specialty and property and casualty operations, there are always opportunities here to learn and grow.

At Great American, we value diversity and recognize the benefits gained when people from different cultures, backgrounds and experiences work collaboratively to achieve business results. We are intentionally focused on fostering an inclusive culture and know valuing diversity is an essential leadership quality. Our goal is to create a workplace where all employees feel included, empowered and enabled to perform at their best.

In the Specialty Equipment Division, we help businesses stay in business when bad things happen to their equipment. Our focus is on innovation and simplicity, and we go beyond convention to provide embedded insurance solutions that make purchasing and financing equipment fast and easy. The team combines specialized technology and service excellence to manage risk and create valuable customer experience.

https://www.greatamericaninsurancegroup.com/about-us/business-operations/division/specialty-equipment

Our Specialty Equipment Services Division is looking for a strategic thinker, problem solver, and possibility-minded marketer with proven experience leading across functions to drive demand for our solutions, and deepen client loyalty. We are looking for a candidate to work a hybrid schedule out of our Cincinnati, OH office.

The job title and salary will be dependent upon the successful applicants' level of experience.

Key Responsibilities:

• With a deep understanding of customer need, designs and leads the implementation of marketing strategies for growth and expansion of company products and services, often leading across functions to drive marketing plans forward.
• Responsible for applying a consistent approach to develop and implement lead generation and client engagement marketing programs and content across multiple media.
  • Leads strategic marketing planning and go-to-market execution for assigned markets
  • May write or develop content, or direct content creation in collaboration with corporate marketing partners, keeping in compliance with procedures, company policy, and corporate identity.
  • Serves as liaison with the legal department and other functional areas to facilitate appropriate reviews and accurately respond to routine and complex inquiries, requests, concerns and/or complaints.
  • Incorporates and leverages trend intelligence and market knowledge when planning, designing, and executing strategies/projects.
  • Leads the collaboration with internal marketing team members (Graphic Designers, Videographers, Digital Marketing Analysts, etc.)
  • Plans and executes the communication materials for events and other branding opportunities, such as industry trade shows, producer events, special promotions, rollouts, product launches, and/or public/community relations
• Savvy with marketing tech stack strategies and able to optimize marketing plans accordingly
• Champions marketing strategies and their progress within the division, tracks initiative results, analyzes data, and shares out actionable insights and recommendations for optimization.
• Demonstrates advanced knowledge of regulatory guidelines pertaining to communications, advertising, and marketing materials.
• Performs other duties as assigned.

Job Requirements:

• Bachelor's Degree or equivalent.
• Experience: 10 or more years of related experience
• Strong decision-making skills.
• Exceptional relationship management skills.
• Demonstrates strong written, verbal, and effective listening skills.
• Detail oriented and strong organizational skills.

Skills & Competencies:

• Leadership:
  • Clear communication
  • Strategic thinking
  • Collaboration
  • Influencing without authority
  • Decision making
  • Problem solving
• Marketing:
  • Strategic plan development
  • Content strategy, planning, and creation
  • Market research
  • Analytics management

Business Unit:
Specialty Equipment

Benefits:

Compensation varies by role, position level, and location. Individual pay is influenced by skills, education, training, certifications, experience, and the role's scope and complexity, along with business needs.

We offer a competitive Total Rewards package, including medical, dental, and vision plans starting on day one, PTO, paid holidays, commuter benefits, an employee stock purchase plan, education reimbursement, paid parental leave/adoption assistance, and a 401(k) plan with company match. These benefits are available to eligible full-time and part-time employees.

Your recruiter can provide more details about our total rewards and specific compensation ranges during the hiring process.