US Head of Editorial SEO
Apply NowCompany: dmg::media
Location: New York, NY 10025
Description:
Head of Editorial SEO (US)
Job Type: Full-time
About the role
Daily Mail US is seeking a visionary, technically skilled and highly motivated Head of Editorial SEO to lead our SEO and audience growth strategy across all editorial content. This is a senior leadership role requiring a strategic thinker with deep experience in news SEO and a strong understanding of how to embed best practices in a fast-paced newsroom.
The successful candidate will drive our editorial SEO efforts across DailyMail.com in the U.S., manage a growing team and work closely with senior editors, writers and audience development specialists. You'll be a vocal champion of SEO in the newsroom-training staff, driving performance and helping the Daily Mail expand its reach across search platforms.
Main Responsibilities
Strategic Leadership
Team Management
Editorial Integration & Training
Performance Analysis & Innovation
Executive & Industry Engagement
Person Specification
Job Type: Full-time
About the role
Daily Mail US is seeking a visionary, technically skilled and highly motivated Head of Editorial SEO to lead our SEO and audience growth strategy across all editorial content. This is a senior leadership role requiring a strategic thinker with deep experience in news SEO and a strong understanding of how to embed best practices in a fast-paced newsroom.
The successful candidate will drive our editorial SEO efforts across DailyMail.com in the U.S., manage a growing team and work closely with senior editors, writers and audience development specialists. You'll be a vocal champion of SEO in the newsroom-training staff, driving performance and helping the Daily Mail expand its reach across search platforms.
Main Responsibilities
Strategic Leadership
- Own and evolve the U.S. editorial SEO strategy across DailyMail.com, ensuring alignment with newsroom goals and traffic targets.
- Define, monitor and communicate key SEO KPIs to editorial leadership and senior stakeholders.
- Collaborate with global SEO counterparts to ensure consistency and knowledge-sharing.
Team Management
- Lead and develop a high-performing editorial SEO team, setting clear goals and ensuring best-in-class execution.
- Oversee daily SEO operations, workflows and editorial optimization across all content verticals.
Editorial Integration & Training
- Partner closely with editors and writers to embed SEO best practices into editorial planning, headlines and copy.
- Conduct training sessions and create resources to educate staff on search trends, industry developments and optimization techniques.
- Act as the primary SEO liaison across editorial departments, advocating for data-informed decision-making.
Performance Analysis & Innovation
- Use tools like Google Trends, SEMRush, NewsDashboard and Search Console to monitor performance and identify traffic opportunities.
- Stay attuned to algorithm updates and adapt editorial strategies accordingly.
Executive & Industry Engagement
- Represent the editorial SEO function in leadership meetings and strategic planning sessions.
- Attend and speak at relevant industry events or conferences to keep Daily Mail at the forefront of SEO in journalism.
Person Specification
- 7+ years of experience in editorial SEO, digital journalism, or audience development-ideally in a major newsroom
- Proven success growing search traffic and building SEO strategies that work at scale
- Deep understanding of Google News, Discover and trending content optimization
- Skilled in tools like SEMRush, NewsDashboard, Sistrix, Google Trends and GSC
- Confident communicator with experience training journalists and influencing senior editors
- Highly organized, data-savvy and passionate about the intersection of journalism and audience growth