Vice President, Analytics & Insights

WHO WE ARE

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform - powered by one of the industry's largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

THE ROLE

As the Vice President of Analytics & Insights on Zeta Global's Programmatic Analytics & Strategy team, you will shape the vision, development, and execution of data-driven strategies for one of our largest HoCo Agency relationships. Leading a team of analysts in close partnership with Sales, Customer Success, Operations, and Engineering, you will ensure campaign optimization, brand insights, and marketing strategies consistently exceed performance goals. By advancing our analytic framework and collaborating across departments, you will help enhance the reliability, reach, and effectiveness of Zeta's programmatic offerings. Ideally, you will be located in the Fort Lauderdale, Florida area and will work hybrid.

RESPONSIBILITIES

• Strategic Leadership: Set the overall direction for the Programmatic Analytics and Strategy team, aligning analytics initiatives with business objectives and growth opportunities.
• Client Insight & Optimization: Guide the delivery of actionable insights to external customers, including monitoring our optimization platform, designing Real-time Brand Optimization surveys, and introducing tailored audience segments for enhanced campaign performance.
• Data-Driven Collaboration: Partner with Sales and Customer Success teams to create compelling client presentations, rework campaign reporting, and steer marketing strategy discussions based on robust analytical findings.
• Product & Engineering Feedback: Provide strategic feedback to Product and Engineering on automation and model features to continually improve our platform's reliability, reach, and impact.
• Team Development: Mentor, manage, and grow a high-performing analytics team, fostering a culture of innovation, collaboration, and continuous learning.
• Campaign Oversight: Oversee the planning and execution of brand and acquisition campaigns, ensuring rigorous optimization, testing strategies, and measurable results.
• Thought Leadership: Champion data-driven marketing within the organization, staying on top of industry best practices and emerging trends to refine and expand our offerings.

You will:

• Be passionate about using data to drive both strategic and creative excellence.
• Thrive in a collaborative environment and enjoy solving complex challenges.
• Communicate complex analytics in a way that resonates-turning data into compelling stories.
• Embody natural curiosity and inspire the same mindset to your team.
• Have a firm grasp of digital ecosystems, emerging trends, and consumer behavior.

QUALIFICATIONS

• 10+ years of experience in integrated marketing, insights, data analytics, or strategy (agency or brand-side), with 5+ years in a leadership role.
• A track record of guiding strategic client conversations and uncovering new avenues for data-driven growth.
• Strong understanding of research methodologies, brand strategy, and marketing models to inform high-stakes decision-making.
• Experience partnering with cross-functional teams-including Sales, Customer Success, Product, and Engineering-to align business objectives and drive innovation.
• Exceptional storytelling skills-able to transform data into actionable insights and persuasive recommendations.
• A deep understanding of digital marketing, advertising technology, and campaign optimization techniques.
• Expertise in digital marketing channels (social, creator, paid media, SEO, SEM, email) and analytics platforms (Sprinklr, Tubular,Captiv8, etc.).
• A bachelor's degree in business, marketing, economics, statistics, or a related field.

Join us at Zeta Global to transform raw data into breakthrough ideas that redefine what's possible in marketing. If you're ready to leverage data for strategic growth and creative innovation, we'd love to connect. Apply now to help shape the future of data-driven storytelling.

BENEFITS & PERKS

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity and Stock Purchase Plan
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

SALARY RANGE

The salary range for this role is $150,000 - $175,000, depending on location and experience.

PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual's sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.

We're committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/

ZETA IN THE NEWS!

https://zetaglobal.com/press/?cat=press-releases

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