Vice President, Casino Marketing (HPPH)

Job Description

VP, Casino Marketing is a senior leadership role for Horseshoe, Paris, and Planet Hollywood (HPPH) properties' team. They will be responsible for leading the strategic planning, execution, and optimization of the Pod's casino host marketing programs to drive gaming revenue, profit and market share growth in each of our properties within the Pod. Inspired leadership of the host teams will be critical to this role.

KEY JOB FUNCTIONS:

• Oversee strategy, planning, execution, and marketing spend optimization for HPPH host teams.
• Work with regional teams to build compelling monthly marketing calendars to most efficiently increase marketing profit.
• Manages Player Development activities and related operations ensuring overall guest satisfaction.
• Manage Casino Marketing budget to drive revenue and market share growth, with shared accountability (with Operations teams) for market revenue and efficiency results.
• Own key customer entanglement initiatives to increase Caesars Rewards database.
• Identify and share insights that drive performance, with a strong bias towards best practices that can be leveraged across the broader Caesars network.
• Continuously monitor and improve the effectiveness and impact from our casino marketing/host programs.
• Establish strong, collaborative working relationships with property leadership and near peers across the city to leverage best practices.
• Innovates and constantly seeks to provide a best-in-class player experience through technologies and process improvements.
• Selects, trains, develops, and motivates a highly qualified and effective team, capable of providing optimum staff support for the enterprise. The development includes technical abilities as well as leadership and interpersonal skills. Maintains high morale through support, appreciation and development of Team Members.
• Lead an organization with methods and actions that are ethical and in full compliance with all applicable laws, regulations, and Company policies.
• Identify compliance risks and take actions necessary to eliminate or minimize risks.

EDUCATION and/or EXPERIENCE:

• 10+ years of progressive casino marketing/host related experience required.
• Deep experience and expertise in direct marketing is required. Experience with entertainment events is a plus.
• Ability to direct, interact, influence, and collaborate with analytics teams. Great financial modeling skills is a plus.
• Strong general business acumen (finance, marketing, corporate development, operations).
• Strong analytical and creative problem-solving ability. Strategy consulting experience is a plus.
• Ability to manage multiple projects with little to no direction, strong project management skills.
• Ability to operate in high pressure fast-paced environment.
• Excellent oral and written communication skills.
• Exceptional executive presence and integrity.
• MBA or related Advanced Degree a plus.

About Us

For over 30 years we've set the standard now you can too. As a team member of Horseshoe, you will embody the spirit of Las Vegas with classic style, timeless glamour and high rolling excitement. This classic yet contemporary property is where you will entertain our guests as they enjoy 2,814 rooms, 244 suites, 6 restaurants and 1,250 slot and video poker machines. Horseshoe is the place for the smart and sophisticated to start their career.

Caesars Entertainment will engage in an interactive process and make reasonable accommodations, as required by law, for individuals with disabilities or to accommodate pregnancy, pregnancy-related conditions, or where a conflict exists between the position and an individuals' religious beliefs or practices.

The below statements are intended to describe the general nature and level of work being performed in this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of the position.

The Company reserves the right to make changes to the job description whenever necessary.

As part of the onboarding process for new hires, candidates will be required to complete a background check. In addition, pre-employment drug testing is mandatory for any role operating a motor vehicle (Valet, Bus Drivers, Limo Drivers), Facilities and/or Engineering, Lifeguards, Pilots, Security and Surveillance roles. Pre-employment screenings will be completed prior to an offer being extended, except where applicable law requires that such pre-employment screening may occur post-offer. The Company is an equal opportunity employer and does not discriminate against employees or applicants based on race, color, national origin, sex, age over 40, religion, disability, sexual orientation, gender identity or expression, veteran status, marital status, or any other characteristic protected by law.