Vice President Marketing

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Company: CivicMinds, Inc.

Location: Monroe Township, NJ 08831

Description:

VP of Marketing

What You'll Be Responsible For:

Set overall vision, strategy, roadmap, plans and priorities to enable development and execution of Marketing success
Oversee our media, content marketing, SEO, influencers, CRM/lifecycle marketing, affiliate, and social media efforts
Elevate and strengthen the Scentbird brand across all user touchpoints
Own budgeting and forecasting of subscriber growth, work hand in hand with the CEO, CMO and Finance to drive business strategy and planning
Quarterback the relationships with external agencies, ensuring their ideas are implemented in a way that meets our standards and targets
Build, develop, and manage a high-performing marketing team
Develop an overall strategy that optimizes for overall subscriber journey while still achieving the discrete goals of each stage in the journey
Have a deep understanding of brand, positioning, consumer segmentation, CRM strategy, competitive landscape, and product portfolio
Oversee social media, lifecycle, community, content, and PR efforts

What We'll Love About You:

Ability to lead through change and ambiguity while building foundational strategy and core competencies
Excellent communication skills; both verbal and written to clearly convey market dynamics, strategies, tactics, rationale and results
A strategic, entrepreneurial thinker who isn't afraid to push the envelope and take calculated risks in the name of driving big wins
Able to lead, guide and mentor a dedicated and passionate team of marketing professionals
You understand that brand marketing and performance marketing are interconnected, and that data can inform and improve both. We believe the goal of marketing is to create, convert and build relationships with real human beings, driven by considered brand-building efforts and measured through data
A bright, kind and goal-oriented leader
A player/coach mentality and can play both roles exceptionally well

What You'll Need to Have:

10+ years of experience in digital-first consumer marketing
A passion for brand storytelling with a data-driven approach to measurement and processes
You live and breathe the data, but understand the importance of developing a true relationship with the consumer
Strong team leader with the ability to attract, cultivate and retain top performers
Ability to succeed in a fast-paced environment, including quickly and accurately assessing opportunities to determine the best approach.
Strong leadership experience with a "no job is too small" mindset as we scale with an entrepreneurial mindset.
The ability to balance customer-centric, bottom-line, and team-oriented marketing strategies
Experience leading marketing teams in a high-growth, e-commerce or subscription organization
You understand Pirate Metrics and are comfortable being responsible for acquisition and LTV metrics