VP, Data + Analytics

As Vice President, Data & Analytics, you will be a key member of the MissionOne Media leadership team - responsible for shaping and scaling the Data & Analytics practice. You'll help drive the vision for how data and insights are leveraged across the agency-developing innovative measurement frameworks, leading strategic client engagements, and empowering a multidisciplinary team of data, analysts and reporting experts. This role is ideal for a strategic, business-minded leader who thrives at the intersection of analytics, marketing, and digital transformation.

Key Responsibilities:
Oversee the design and execution of cross-channel measurement strategies, including attribution modeling, incrementality, brand lift studies, and testing roadmaps.
Holistic marketing performance reporting & dashboarding
Media measurement vendor evaluation, contracting & budget management
Cross-channel response analytics & media plan optimization
In-channel response attribution analytics & investment plan optimization
Ensuring effective data infrastructure and reporting defined as accurate, on-time, complete and supporting client's unique requirements
New Business Development support
Serve as a senior strategic advisor to clients, helping them evolve their marketing measurement maturity and drive data-informed decision making
Lead and grow a high-performing analytics team, fostering a culture of innovation, collaboration, and continuous learning
Partner with internal stakeholders-media strategy, activation, ad ops, creative-to ensure data and analytics are seamlessly integrated into every stage of campaign development and execution
Maintain a pulse on emerging data privacy regulations, measurement trends, and evolving media technologies

Qualifications:
10+ years of experience in marketing/advertising analytics, with a proven track record of leadership at an agency, consultancy, or data-driven organization
Demonstrated success in helping clients take concrete action based on analytics and data and managing client relationships
Expertise with analytics reporting and data platforms Tableau, SQL, Adverity
Strong understanding of data and ad tech ecosystem, with a focus on digital environment. Media platforms (Meta, Google, DSPs), marketing automation tools, and third-party research providers (e.g., Nielsen, Circana, Dynata).
Strong leadership, mentorship, and change management skills. Experience managing multi-functional teams
Strong project management skills and the ability to simultaneously lead multiple ongoing project streams
Advanced critical thinking skills in using data and analysis to develop logic-driven point of views and insights
Strong communication skills to convert complex analytical processes into easily digestible messaging, both verbally and in writing and with an attention to detail

BarkleyOKRP's Commitment to Diversity & Inclusion

• We believe being radically diverse and inclusive is the key to becoming one of the world's great creative idea companies. By embracing everything that makes our partners who they are and what makes them unique to the world around them, we create the conditions and capacity to help creative, original thinking thrive.
• BarkleyOKRP is committed to Diversity, Equity, Inclusion and Belonging as part of our corporate strategic goals, supported by a formal DEI+B program, Employee Resource Groups, Director of Diversity leadership and agency commitment to The Brand Lab, Creative Accelerator, Fellowship, MAIP, and BLAC.