VP of Analytics & Performance Marketing

BVK seeks a digital leader to drive integrated marketing solutions across all channels, combining deep analytics expertise with strategic business acumen. This leadership role oversees the digital and analytics ecosystem, from performance-based media to emerging technologies, ensuring data-driven decision making and measurable client success across healthcare, higher education, and tourism sectors.

Key Responsibilities

Strategic Leadership:

• Define and implement enterprise-wide measurement frameworks across all media channels: digital, broadcast, print, OOH, and experiential
• Drive innovation in marketing technology stack implementation, including, Martech, CRM, analytics platforms, and attribution models
• Lead cross-functional teams across analytics, performance-based media, and technology disciplines
• Develop comprehensive client growth strategies integrating traditional and digital channels
• Spearhead digital transformation initiatives for clients and internal operations

Analytics & Performance:

• Design multi-channel attribution models and unified measurement approaches
• Establish KPI frameworks and ROI methodologies across all marketing initiatives
• Architect data infrastructure integrating first-party data, third-party sources, and market research
• Lead predictive modeling and AI implementation for campaign optimization
• Direct web analytics, conversion optimization, and digital experience measurement

Cross-Channel Measurement & Analytics:

• Develop cross-channel attribution models linking online and offline touchpoints
• Implement advanced analytics for cross-channel optimization and budget allocation
• Lead marketing mix modeling to quantify channel effectiveness and interaction
• Build data-driven stories and communicate with clients and internal stakeholders
• Build comprehensive measurement strategies across channels

Client Leadership:

• Clearly communicate data-driven insights to technical and non-technical
• Lead C-suite relationships and strategic
• Develop custom reporting frameworks and executive
• Guide quarterly business reviews and strategic planning sessions with key
• Lead innovation workshops and thought leadership
• Serve as primary client contact for digital-specific
• Identify and pursue organic growth opportunities within

Business Development Leadership:

• Lead high-stakes pitches and business development initiatives
• Lead and write comprehensive RFP responses
• Develop winning pitch strategies and presentations
• Present technical solutions to prospective clients
• Collaborate with the finance team on pricing strategies
• Oversee scope development and resource planning
• Identify and pursue strategic new business opportunities
• Develop innovative proof-of-concept demonstrations
• Build strategic partner relationships
• Lead discovery sessions with potential clients

First-Party Data & Privacy Compliance:

• Develop first-party data strategies to enhance marketing performance while ensuring compliance with HIPAA, FERPA, PII regulations, GDPR, and CCPA.
• Oversee privacy-first analytics, including HIPAA-compliant tracking solutions, server-side tracking, and consent-based audience targeting.
• Ensure responsible data governance, particularly in healthcare (HIPAA) and higher education (FERPA) marketing initiatives.
• Lead strategies for cookie deprecation, first-party data capture, and AI-driven audience
• Collaborate with IT and legal teams to implement data security and regulatory best
• Educate internal teams and clients on privacy regulations and ethical data usage in

Agency & Department Leadership:

• Build and mentor high-performing teams across performance marketing and
• Ensure efficient resource utilization, workload balance, and profitability of direct
• Establish cross-functional collaboration processes to enhance team
• Guide website technical discovery and solutions architecture for
• Oversee vendor relationships and technology
• Lead internal training initiatives on technology, AI, media measurement trends, and data

Required Qualifications:

• 10+ years of progressive experience in integrated marketing analytics leadership
• Deep expertise in multi-channel measurement and attribution
• Strong background in traditional and digital media
• Advanced knowledge of marketing technology platforms and data architecture
• Proven experience leading cross-functional teams
• Track record of C-suite relationship management
• Experience in healthcare, higher education, or tourism sectors
• Bachelor's degree required

Technical Knowledge:

• Marketing Analytics Platforms: GA4, Adobe Analytics,
• BusinessIntelligenceTools: Sigma, Tableau, Power BI,
• Attribution & Marketing Automation: Multi-touch attribution platforms, CDP/CRM systems.
• Data Analysis & AI: SQL, Snowflake, FiveTran, DBT, AI/ML applications in
• Media Planning & Buying: Digital, programmatic, social, and traditional media

Industry Knowledge:

• Deep understanding of integrated marketing
• Strong grasp of emerging marketing
• Knowledge of privacy regulations and data
• Experience in healthcare, higher education, and tourism
• Understanding of agency operations, account management, and strategic
• Familiarity in website UX, design, and development solutions

BVK is an EEO/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, veteran or disability status.