VP of Demand Generation
Apply NowCompany: PayStand
Location: Santa Cruz, CA 95060
Description:
At Paystand, we're not just another fintech company-we're trailblazers in decentralized finance (DeFi), transforming how businesses manage their finances. With thriving hubs in Santa Cruz, San Francisco, Austin, Minneapolis, Mexico City, Hermosillo, and Guadalajara, we're leading a global revolution in financial systems. Recognized on the Inc. 5000 list for five consecutive years, we're among the fastest-growing companies reshaping the future of finance.
Our Expanding Ecosystem: Paystand isn't just a company-it's a growing global network. With the strategic acquisitions of Teampay, a leader in spend management, and Yaydoo, a top AR and AP platform in Latin America, we're building an expansive ecosystem designed to revolutionize financial operations and fuel business growth worldwide.
Why Paystand?
What We Do: By harnessing the power of blockchain technology, we digitize receivables, automate financial processes, reduce time-to-cash, lower transaction costs, and unlock new revenue streams for businesses.
Why We Do It: We're driven by a mission to revolutionize digital payments and decentralize finance, creating a more open, inclusive, and transparent financial ecosystem, starting with B2B payments.
How We Do It: As change-makers in the DeFi movement, we don't just follow trends-we set them. If you're passionate about shaping the future of fintech and eager to redefine what financial technology should look like, Paystand is the place where you can make a significant impact.
Join Us: Be part of something bigger. Join Paystand and help us lead the financial revolution.
Role at a Glance:
This is a pure performance role where marketing innovation and execution directly impact company success. We're seeking a revenue-focused marketing leader to own our complete demand generation strategy, drive pipeline and revenue growth, and scale a high-performance marketing operation. This isn't a traditional marketing role focused on brand building or creative direction-it's a strategic leadership position responsible for generating 50% of the company's pipeline and revenue.
As a key member of the executive team, you will participate in and influence critical business strategy discussions, shaping our growth trajectory. You'll have full autonomy to build, optimize, and scale our demand generation machine, with direct accountability for pipeline acceleration. Success is measured in pipeline created and revenue generated.
This role demands a proven track record of connecting marketing spend to revenue results, thriving on the challenge of maintaining exceptional unit economics while pursuing aggressive growth targets. You'll be responsible for ensuring customer acquisition payback periods remain under 12 months, balancing scalable marketing investments with strong revenue impact.
Whether you've been the strategic force behind successful marketing leaders or have led teams before and are ready for your next growth challenge, this role offers full ownership in driving a comprehensive demand generation engine.
What You'll Do:
Requirements:
Skills & Mindset:
Perks:
If you're passionate about driving change in the FinTech landscape and being part of a company that is shaping the future of digital payments, we invite you to explore opportunities with Paystand.
We understand that no candidate is perfectly qualified for any job. Experience manifests in diverse ways, skills are transferable, and passion is a powerful driver. Your journey and skills are unique, and we value the richness that diverse perspectives bring to our team.
More than a resume, we prioritize a genuine commitment, impactful contributions, and the ability to thrive in our dynamic, collaborative environment. We are enthusiastic about providing you with opportunities to learn and grow within this role. If your experience aligns closely with what we're seeking, we encourage you to apply.
We celebrate the belief that diversity in backgrounds and thoughts fuels better problem-solving and fosters more creative thinking. Our commitment to adding new perspectives to the team reflects our dedication to innovation and inclusivity.
Your journey is important to us, and we look forward to the possibility of welcoming you to our team at Paystand. Feel free to reach out; we can't wait to hear from you.
All roles are on-site only. Only English resumes will be considered.
#LI-Onsite
Our Expanding Ecosystem: Paystand isn't just a company-it's a growing global network. With the strategic acquisitions of Teampay, a leader in spend management, and Yaydoo, a top AR and AP platform in Latin America, we're building an expansive ecosystem designed to revolutionize financial operations and fuel business growth worldwide.
Why Paystand?
What We Do: By harnessing the power of blockchain technology, we digitize receivables, automate financial processes, reduce time-to-cash, lower transaction costs, and unlock new revenue streams for businesses.
Why We Do It: We're driven by a mission to revolutionize digital payments and decentralize finance, creating a more open, inclusive, and transparent financial ecosystem, starting with B2B payments.
How We Do It: As change-makers in the DeFi movement, we don't just follow trends-we set them. If you're passionate about shaping the future of fintech and eager to redefine what financial technology should look like, Paystand is the place where you can make a significant impact.
Join Us: Be part of something bigger. Join Paystand and help us lead the financial revolution.
Role at a Glance:
This is a pure performance role where marketing innovation and execution directly impact company success. We're seeking a revenue-focused marketing leader to own our complete demand generation strategy, drive pipeline and revenue growth, and scale a high-performance marketing operation. This isn't a traditional marketing role focused on brand building or creative direction-it's a strategic leadership position responsible for generating 50% of the company's pipeline and revenue.
As a key member of the executive team, you will participate in and influence critical business strategy discussions, shaping our growth trajectory. You'll have full autonomy to build, optimize, and scale our demand generation machine, with direct accountability for pipeline acceleration. Success is measured in pipeline created and revenue generated.
This role demands a proven track record of connecting marketing spend to revenue results, thriving on the challenge of maintaining exceptional unit economics while pursuing aggressive growth targets. You'll be responsible for ensuring customer acquisition payback periods remain under 12 months, balancing scalable marketing investments with strong revenue impact.
Whether you've been the strategic force behind successful marketing leaders or have led teams before and are ready for your next growth challenge, this role offers full ownership in driving a comprehensive demand generation engine.
What You'll Do:
- Pipeline & Revenue Growth: Own 50%+ of company revenue pipeline, driving 15-20% QoQ growth through multi-channel demand generation.
- Multi-Channel Marketing Execution: Manage and optimize demand programs across:
- Paid Search
- SEO
- Marketing Operations & AI-Powered Automation:
- Own HubSpot CRM & Marketing Automation, optimizing lead scoring, routing, workflows, and segmentation.
- Implement AI-driven insights and predictive analytics to optimize conversion rates and pipeline acceleration.
- Ensure multi-touch attribution modeling and full-funnel data transparency for revenue impact tracking.
- Collaboration & Alignment with RevOps & MDR Teams:
- Work closely with RevOps to improve forecasting, attribution, and campaign ROI measurement.
- Align MDR team on lead qualification, engagement, and conversion strategies to maximize efficiency.
- Scaling & Leadership:
- Foster a marketing culture where AI, predictive analytics, and automation aren't just tools, but competitive advantages, enabling the team to uncover untapped opportunities, optimize campaigns in real-time, and drive hyper-efficient pipeline acceleration.
- Transform demand generation into an intelligent, self-optimizing growth engine-one that continuously learns, adapts, and scales through AI-driven insights. If you've built and executed AI-powered marketing systems before, that's a major plus.
- Be a self-learner and AI evangelist, always pushing the boundaries of what's possible-testing, iterating, and redefining demand gen to drive exponential growth.
- Challenge traditional marketing playbooks -think beyond conventional demand gen tactics, using AI to anticipate market shifts, personalize engagement at scale, and disrupt how B2B SaaS acquires and converts customers.
- Drive revenue impact at scale -not just by optimizing processes but by redefining how AI-powered marketing fuels go-to-market expansion, investment decisions, and Paystand's path to IPO.
Requirements:
- 8-12+ years of experience in B2B SaaS/ Fintech demand generation, growth marketing, and revenue marketing.
- Proven Efficiency in Customer Acquisition: Demonstrated ability to achieve customer acquisition payback periods
- Mid-Market Expertise: Extensive experience in high-velocity, mid- market companies, with a deep understanding of scaling demand generation in this segment.
- Pipeline and Revenue Ownership: Proven track record of owning pipeline and revenue in a post-Series C+ SaaS company.
- Marketing Program Scaling: Experience scaling marketing programs from $1M to $5M+ while maintaining strong unit economics.
- Analytical Skills: Strong experience in pipeline forecasting and full- funnel analytics.
- Innovative Channel Development: Ability to identify, test, and scale new marketing channels that drive predictable, repeatable growth.
Skills & Mindset:
- Revenue-driven: You see marketing as a business growth engine with a relentless focus on pipeline, CAC efficiency, and revenue impact.
- AI & Innovation-Focused: You leverage AI, automation, and predictive analytics to optimize demand generation, seeing opportunities where others don't.
- Strategic & Execution: Able to set the vision and execute effectively, balancing high-level strategy with hands-on optimization.
- B2B SaaS & Mid-Market Experience: Understanding of selling into mid-sized to upper mid-market finance teams.
- Leader & Builder: Experienced in scaling teams, optimizing processes, and driving measurable results.
- Growth-Focused: Track record of delivering 15-20% QoQ revenue growth through innovative demand strategies.
Perks:
- Compensation ranging from $190K - $210K depending on experience + bonus.
- Enjoy generous PTO and sick leave, because we believe in balance.
- 401(k) retirement plan with employer matching.
- We've got your health covered with comprehensive health dental and vision insurance plans.
- Fuel your days with free snacks and paid lunches in the office.
- Unlock stock options and own a piece of our success!
- Work with the best tools and equipment, setting you up to thrive.
- And the best part? Endless growth opportunities await you as we rapidly expand!
If you're passionate about driving change in the FinTech landscape and being part of a company that is shaping the future of digital payments, we invite you to explore opportunities with Paystand.
We understand that no candidate is perfectly qualified for any job. Experience manifests in diverse ways, skills are transferable, and passion is a powerful driver. Your journey and skills are unique, and we value the richness that diverse perspectives bring to our team.
More than a resume, we prioritize a genuine commitment, impactful contributions, and the ability to thrive in our dynamic, collaborative environment. We are enthusiastic about providing you with opportunities to learn and grow within this role. If your experience aligns closely with what we're seeking, we encourage you to apply.
We celebrate the belief that diversity in backgrounds and thoughts fuels better problem-solving and fosters more creative thinking. Our commitment to adding new perspectives to the team reflects our dedication to innovation and inclusivity.
Your journey is important to us, and we look forward to the possibility of welcoming you to our team at Paystand. Feel free to reach out; we can't wait to hear from you.
All roles are on-site only. Only English resumes will be considered.
#LI-Onsite