VP of Growth Marketing

Knowledge of multiple marketing channels (digital, email, social, traditional media, etc.), with a focus on customer acquisition and lifecycle management. Experience leading and collaborating with cross-functional teams, particularly with Paid User Acquisition teams, to optimize marketing efforts.
Understanding of in-store marketing and how to integrate physical and digital marketing strategies is a plus.
Strong analytical skills with the ability to leverage data to drive decisions and improve marketing performance.
Experience managing and mentoring teams, with a focus on developing talent and fostering a high-performance marketing culture, while working effectively across the Leadership team to proactively identify and drive opportunities for growth
Excellent communication skills and the ability to represent the marketing function to key stakeholders and external partners.
A demonstrated thought leader who is able to develop and drive the broader Marketing strategy.

Preferred Qualifications:
Familiarity with mobile-first or app-based marketing.
In-depth knowledge of marketing automation tools and CRM platforms. Background in integrated marketing campaigns, with an ability to drive brand awareness and growth through both digital and offline channels.

What you'll be doing
Lead the development and execution of integrated marketing strategies to build and promote the company's brand across multiple channels (including digital, social, CRM, and traditional).
Oversee CRM strategy, managing the lifecycle of customer relationships from acquisition to retention, ensuring targeted and personalized communication to maximize lifetime value.
Partner with the VP of Paid User Acquisition to align on customer acquisition strategies and ensure seamless collaboration between organic and paid marketing efforts.
Develop and execute comprehensive brand strategies that elevate the company's reputation, build customer trust, and differentiate our offerings in the competitive fintech space.
Drive customer segmentation, targeting, and positioning to refine messaging and ensure it resonates with our ideal audience.
Lead content marketing, email marketing, and social media strategies to engage customers and drive conversions.
Collaborate with Product and Engineering teams to ensure alignment between marketing initiatives and the product roadmap.
Provide leadership and mentorship to the marketing team, fostering a collaborative and results-oriented culture.
Measure, track, and report on the performance of marketing initiatives, using data-driven insights to optimize future campaigns and strategies.
Stay abreast of emerging trends in fintech, marketing technology, and customer behavior to inform strategic decisions.
Develop strategies to engage and retain existing customers, ensuring a seamless brand experience across all touchpoints.