VP of Marketing

About us:

Betty is an innovative entertainment company pioneering at the intersection of real money online casino and casual mobile gaming. Accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry. Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.

Our Values:

• We are honest - we value honesty in all aspects.
• Bring the Olives - we offer premium customer experience.
• Think Big - we believe in always striving for more.

About the role: You will be a strategic leader within the Growth Team, responsible for shaping and executing Betty.ca's marketing strategy across brand, organic growth, out-of-home advertising, public relations, and partnerships. This role is pivotal in evolving our brand presence, amplifying customer loyalty, and unlocking new opportunities to build long-term value. While performance marketing is handled by a separate department, the ideal candidate should have a foundational understanding of it to ensure cohesive, cross-channel strategies.

Key Responsibilities:

• Define and evolve Betty.ca's brand narrative, ensuring alignment with our core promises and unique market positioning.
• Develop and execute social strategies to build brand engagement and foster a loyal community.
• Build and manage influencer partnerships to amplify brand reach and credibility.
• Identify, negotiate, and cultivate strategic partnerships to enhance brand visibility and expand customer reach.
• Plan, execute, and oversee impactful OOH campaigns that build brand awareness and connect with target audiences.
• Develop PR strategies, foster media relationships, and secure coverage to amplify Betty.ca's brand voice and visibility.
• Lead event marketing efforts, including sponsorship opportunities, to create memorable brand experiences and deepen customer connections.
• Oversee marketing budgets, allocate resources effectively, and analyze performance to optimize ROI.
• Collaborate with the performance marketing team to ensure consistent messaging and a seamless customer journey across channels.
• Leverage data and research to inform decision-making, continuously refining strategies to meet evolving customer needs.
• Build and lead a high-performing marketing team, fostering a culture of creativity, collaboration, and innovation.

Qualifications:

• 10+ years of progressive marketing experience, with at least 5 years in a senior leadership role.
• Proven track record of driving brand growth and customer engagement through organic and partnership-driven strategies.
• Hands-on experience with partnership development, PR strategy, event marketing, out-of-home, influencer relations, and community building.
• Strong understanding of digital marketing, content strategy, organic traffic, and advertising.
• Excellent leadership and communication skills, with the ability to inspire teams and influence stakeholders.
• Data-driven mindset with a passion for innovation and creative problem-solving.
• Experience in the online gaming, entertainment, or e-commerce industries is an asset.

What we offer:

• Opportunity to play a pivotal role in shaping the future of Betty.ca and driving measurable business growth.
• Join a collaborative team that values creativity, experimentation, and continuous improvement.
• A real opportunity to supercharge your career.
• Competitive salary & bonus package.