VP of Sales and Marketing

Salary + Significant Performance-Based Bonus

Job Title: Vice President of Sales & Marketing
Location: Richmond, VA (with regional travel days and occasional out-of-state travel)
Reports To: Founder

Job Summary

We are seeking a dynamic and strategic executive to oversee and drive sales across both current and emerging markets. In this pivotal role, you will develop and execute comprehensive sales and marketing strategies, build strategic partnerships, and spearhead our Veterans Affairs marketing initiative-a critical area of focus for our future growth. You will also lead a high-performing team of Sales and Marketing professionals, ensuring consistency in our brand messaging and excellence in client engagement.

Key Responsibilities

• Strategic Sales & Marketing Leadership:

• Report to and collaborate directly with the Founder: Set growth targets and establish measurable objectives that drive overall business performance.

• Collaborate with the CEO: Partner with the CEO to align on the company's strategic goals and ensure operational smoothness across all functions.

• Market Expansion & Relationship Building:

• Forge and maintain robust partnerships with local senior living communities, healthcare professionals, Veterans Affairs contacts, and other key referral sources to drive client acquisition.

• Develop targeted initiatives to penetrate new markets, with a strong emphasis on our Veterans Affairs program.

• Marketing Initiatives:

• Lead a diverse range of marketing campaigns-including digital campaigns, social media outreach, event marketing, and traditional advertising-to boost brand visibility and client engagement.

• Act as a brand ambassador at industry events, conferences, and networking opportunities.

• Data-Driven Decision Making:

• Utilize our CRM, Hubspot, to track, analyze, and report on marketing and sales activities, refining strategies based on data-driven insights.

• Team Leadership & Management:

• Manage and mentor a team of Sales and Marketing professionals across various regions.

• Foster a collaborative, high-performance environment that aligns independent initiative with our overall business goals.

Qualifications

• Proven track record in sales and marketing leadership, ideally within the healthcare or senior care sectors.

• Strong experience in developing strategic partnerships and expanding into new markets.

• Excellent communication, negotiation, and presentation skills.

• Ability to work collaboratively with digital marketing teams; while expertise in digital marketing is beneficial, you will work alongside specialists in that area.

• Willingness and aptitude to learn and master our CRM system (Hubspot) and other marketing tools.

• Ability to work independently and travel regionally, with occasional out-of-state commitments.

Are You the Strategic Leader We Need?

• Visionary & Influential: You're a forward-thinking leader with exceptional communication skills, ready to drive growth across multiple markets and shape our sales and marketing strategies.

• Innovative Problem Solver: You excel at tackling complex challenges and devising innovative solutions that propel the business forward.

• Data-Driven & Detail-Oriented: Your organized, analytical approach ensures that every initiative is meticulously planned, executed, and optimized for success.

• Collaborative & Empowering: You have a proven history of building and mentoring high-performing teams while nurturing strong, strategic partnerships.

• Independent & Accountable: As a self-starter, you take full ownership of your projects, aligning individual action with the company's overarching goals.

• People-Centric & Energetic: Your empathy and genuine care for people are evident in every interaction, creating a positive work environment where both employees and clients thrive.

Company Profile

Commonwise is the region's premier home care provider, experiencing rapid growth as we redefine excellence in the industry. We offer top pay and benefits to our caregivers, treating them as valued professionals, and ensuring they receive the same level of care that we provide to our clients. Our work environment is mission-driven, dynamic, and, above all, joyful. At our core, we are dedicated to caring for people-our caregivers, our clients, and our entire team.