Manager, Media Strategy & Planning

Job Summary
This position will be responsible for day-to-day execution helping to drive the strategic vision for Xfinity Mobile and Income Constrained lines of business, amongst other ongoing projects and initiatives. Responsible for leading all aspects of media management, including comprehensive media strategy across paid media. Provides subject matter expertise to influence key internal and external stakeholders such as partner agencies, strategic partners, cross-functional teams and executive management. Provides strategy and campaign level analysis to identify key insights and to optimize results. Provides subject matter guidance to employees as required. Develops processes and procedures to drive department efficiencies. Assists in development and meeting of departmental budget.
Job Description

Core Responsibilities

• Ensures timely development and execution of campaigns from start to finish which includes program development, coordination across planning and activation teams, campaign optimization, stewardship, and reporting
• Leverage media relationships to drive greater impact for the business
• Develops process improvements and build/grow relationships across cross functional teams, including ad sales, Marketing Communications, creative and media agencies, and legal
• Coordinates headquarters and division media efforts and evolve standards and processes/methodologies for aligning headquarters and division media spend
• Ensures alignment with messaging and media strategy in collaboration with product marketing and agency teams
• Ensures proper maintenance and quality control for media planning and buying
• Solicits media proposals from vendors (traditional and digital media) and works with agencies on development of POV
• Works with agencies to develop competitive reviews and present findings and relevant takeaways to product marketing teams
• Supports in the development of effective test and learn framework to maximize learnings and insights across all digital channels and tactics
• Assists in the development of targeting strategies based on our business objectives, which requires an understanding of data sources for customer and prospect targeting across the evolving digital landscape
• Stays abreast of innovation and changes taking place across all media channels, and proactively brings opportunities forward
• Ability to collaborate with measurement and analytics teams to aid in the development of performance management and campaign analytics to track and optimize return on investment and related key performance indicators
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
• Other duties and responsibilities as assigned.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

5-7 Years