Strategy Director

Apply Now

Company: Critical Mass

Location: Toronto, ON M4E 3Y1

Description:

As a Strategy Director, you provide strategic leadership and guidance to your team in finding purpose-driven and inspired work through insights. You are the most experienced Insights & Planning (I&P) representative on your team and you ensure quality of work on all projects and accounts. Planning complex and challenging projects helps you gain an intimateunderstanding of the client, their competitors, and key industry trends. You can easily communicate findings to multidisciplinary teams, from Creative to Technology.

You live and breathe insights into the clients business, their competitors, and their customers. Youre a subject matter expert in at least two I&P disciplinesincluding business analysis, qualitative consumer research, web analytics, and information architecturebut a well-balancedworkingknowledge across all disciplines is just as welcome.

You will:

  • Manage overall quality of I&P work on all projects and accounts in all disciplines.
  • Collaboratewiththe Program Director and the Managing Director to ensure that:
  • The business unit has a suitable number of planners and analystswithappropriate skills
  • The accountsunderstand the role of I&P staff and exploit their skills appropriately
  • I&P staff are engaged in the right work at the right time
  • Provide support on special projects and initiativeswithin the I&P group.
  • Provide guidance and insight into I&P practices disciplines across the agency.
  • Ensure core processes and deliverables are effective in delivering strategic guidance.
  • Workwithour clients to identify business problems and challenges.
  • Become an expert on the clients business sector.
  • Define and document requirements through business analysis, qualitative consumer research, and web analytics.
  • Recommend, plan, coordinate and/or execute pertinent research and analysis activities:
  • Sector, industry and competitive analyses
  • Competitive benchmarking studies
  • Qualitative, consumer research (ie. usability testing, focus groups, field study)
  • Requirements gathering sessions and stakeholder interviews
  • Synthesize and communicate the results of research to clients and project teams.
  • Provide insight and perspective on the clients strategicdirection.
  • Collaboratewiththe team on overall strategy development.
  • Define measurement strategies to support ongoing strategy development and site or program optimization.
  • Demonstrate the value of integrating I&P services and activities into all client engagements.
  • Provide thought leadership to colleagues and projects in a range of subjects that may include:
  • Requirements gathering
  • Consumer research and insight
  • Site measurement
  • Marketing and strategic planning

You have:

  • 5+yearsof related experience in the following areas:
  • Account or brand planning
  • Business analysis
  • Qualitative research
  • Quantitative research, web analytics and metric analysis
  • Information architecture
  • 4+yearsdigital agency/consulting and Internet-related business experiences.
  • 2+yearsexperience leading a team in an agency/consulting or Internet-related business.
  • Experience in developing proposals and presentations for clients.
  • Demonstrated ability to communicate complex subject matter verbally and written.
  • Demonstrated experience in the marketing research and sciences areas.
  • Teamwork andcollaboration-oriented mindset.
  • Detail and results orientedworkingstyle.
  • Flexibility and the ability to multi-task.
  • Strong commitment to learning.

What We Offer:

  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, sick days, and flex days
  • Access to online services for families and new parents
  • Extensive winter holiday office closures
  • Summer Fridays (off at 3:00 PM local time every Friday)
  • Diversity and Inclusion Boardwith12 affinity groups
  • Internal learning and development programs
  • Enterprise-wide employee discounts

At Critical Mass, we value our employees and offer competitivecompensationand benefits packages.If youre looking for a challenging and rewarding opportunity to make a significant impact on the lives of our employees, we encourage you toapplyfor this exciting position today!

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our newhires & employees are the future of our organization, and wewant to set you up for long-term success. In an effort to do so, we expect our team towork from anoffice a minimumof 4 days a week. The ask stems from our want to:

Strengthen opportunity for continuous learning

Improvecollaborationand team relationships.

Increase employee engagement

This work model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. Weunderstand that not everyone may feel comfortablewiththis expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.

Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individualwithdisabilities who would like to request an accommodation.

We are committed to fostering diversity, equity, and inclusionwithin our pool of candidates,witha target of achieving at least 50% representation fromunderrepresented communities.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs.We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicatingwithyou.We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

Similar Jobs