Marketing Communications Manager
Apply NowCompany: American Osteopathic Association
Location: Chicago, IL 60629
Description:
The mission of the American Osteopathic Association is to advance the distinctive philosophy and practice of Osteopathic Medicine.
I. JOB SUMMARY
The Manager, Brand Marketing serves as a marketing consultant to business units within the organization, to help develop and execute marketing plans that increase awareness and usage of AOA products and services. He/she will collaborate with Department of Communications colleagues to execute integrated, multi-channel campaigns that promote AOA membership, board certification and events to key audiences, and will track and evaluate campaign effectiveness. This role reports to the Director of Brand Marketing.
II. ESSENTIAL FUNCTIONS
Works with assigned AOA departments to determine marketing needs based on business goals.
Develops tactical marketing plans using objectives, strategies, tactics and measures.
Utilizes project management skills to successfully execute projects on time and on/under budget.
Measures and reports impact of marketing efforts to drive engagement, improvements.
Coordinates with Department of Communication colleagues to complete all elements of plan/project - copywriting, photography, multi-media design, digital/social content - and maximize impact across all channels.
Helps write and edit copy for all marketing materials/channels.
Ensures compliance with brand standards in all marketing communication channels. Obtains necessary approvals.
Stays current on industry (marketing, social, email marketing, association, healthcare) trends and uses information to make improvements and/or editorial recommendations. Shares best practices.
OTHER RESPONSIBILITIES:
Other duties as assigned may include but are not limited to:
Overseeing AOA email marketing calendar and optimizing campaign effectiveness
Management of AOA e-newsletter advertising and content
Marketing and support for AOA events
Annual Osteopathic Medicine Professional (OMP) Report
AOA Annual Report
Managing paid social media campaigns
III. MINIMUM QUALIFICATION OR EXPERIENCE
Education: BA in marketing, communications or related field
Experience: 7+ years progressive marketing experience. Association and/or healthcare experience preferred.
IV. SPECIAL SKILLS/EQUIPMENT
Expertise with CRM and e-mail marketing tools
Proficient in Microsoft Office, including Word, PowerPoint and Excel
Knowledge of HMTL a plus
Experience developing/implementing marketing plans & integrated campaigns
Excellent project management skills, ability to multitask and prioritize, attention to detail
Strong problem solving skills
Strong verbal and written communication skills, knowledge of AP style
Team-oriented with strong relationship building skills
Budget management skills
V. PHYSICAL, MENTAL DEMANDS/WORKING ENVIRONMENT
Requires about 10 days of out-of-town travel annually. Extended work hours may be necessary
around major meetings and other high-volume work periods.
AOA is an Equal Opportunity Employer who fully and actively supports equal access for all people regardless of Race, Color, Religion, Gender, Age, National Origin, Veteran Status, Disability, Genetic Information or Testing, Family and Medical Leave, Sexual Orientation and Gender Identity, expression or any other characteristic protected by applicable federal, state, or local laws. We prohibit retaliation against individuals who bring forth any complaint, orally or in writing, to the employer or the government, or against any individuals who assist or practice in the investigation of any complaint, or otherwise oppose discrimination. We strongly encourage women, minorities, individuals with disabilities and veterans to apply to all of our job openings.
Other details
Apply Now
I. JOB SUMMARY
The Manager, Brand Marketing serves as a marketing consultant to business units within the organization, to help develop and execute marketing plans that increase awareness and usage of AOA products and services. He/she will collaborate with Department of Communications colleagues to execute integrated, multi-channel campaigns that promote AOA membership, board certification and events to key audiences, and will track and evaluate campaign effectiveness. This role reports to the Director of Brand Marketing.
II. ESSENTIAL FUNCTIONS
Works with assigned AOA departments to determine marketing needs based on business goals.
Develops tactical marketing plans using objectives, strategies, tactics and measures.
Utilizes project management skills to successfully execute projects on time and on/under budget.
Measures and reports impact of marketing efforts to drive engagement, improvements.
Coordinates with Department of Communication colleagues to complete all elements of plan/project - copywriting, photography, multi-media design, digital/social content - and maximize impact across all channels.
Helps write and edit copy for all marketing materials/channels.
Ensures compliance with brand standards in all marketing communication channels. Obtains necessary approvals.
Stays current on industry (marketing, social, email marketing, association, healthcare) trends and uses information to make improvements and/or editorial recommendations. Shares best practices.
OTHER RESPONSIBILITIES:
Other duties as assigned may include but are not limited to:
Overseeing AOA email marketing calendar and optimizing campaign effectiveness
Management of AOA e-newsletter advertising and content
Marketing and support for AOA events
Annual Osteopathic Medicine Professional (OMP) Report
AOA Annual Report
Managing paid social media campaigns
III. MINIMUM QUALIFICATION OR EXPERIENCE
Education: BA in marketing, communications or related field
Experience: 7+ years progressive marketing experience. Association and/or healthcare experience preferred.
IV. SPECIAL SKILLS/EQUIPMENT
Expertise with CRM and e-mail marketing tools
Proficient in Microsoft Office, including Word, PowerPoint and Excel
Knowledge of HMTL a plus
Experience developing/implementing marketing plans & integrated campaigns
Excellent project management skills, ability to multitask and prioritize, attention to detail
Strong problem solving skills
Strong verbal and written communication skills, knowledge of AP style
Team-oriented with strong relationship building skills
Budget management skills
V. PHYSICAL, MENTAL DEMANDS/WORKING ENVIRONMENT
Requires about 10 days of out-of-town travel annually. Extended work hours may be necessary
around major meetings and other high-volume work periods.
AOA is an Equal Opportunity Employer who fully and actively supports equal access for all people regardless of Race, Color, Religion, Gender, Age, National Origin, Veteran Status, Disability, Genetic Information or Testing, Family and Medical Leave, Sexual Orientation and Gender Identity, expression or any other characteristic protected by applicable federal, state, or local laws. We prohibit retaliation against individuals who bring forth any complaint, orally or in writing, to the employer or the government, or against any individuals who assist or practice in the investigation of any complaint, or otherwise oppose discrimination. We strongly encourage women, minorities, individuals with disabilities and veterans to apply to all of our job openings.
Other details
- Pay Type Salary
- Travel Required Yes
- Required Education Bachelor's Degree
Apply Now