Senior Product Marketing Manager - Healthcare Vertical
Apply NowCompany: Sage Group plc
Location: Atlanta, GA 30349
Description:
Job Title Senior Product Marketing Manager - Healthcare Vertical Job Description Are you a software/SaaS product marketer eager to leverage your expertise in the Healthcare vertical/industry? Do you understand the workflows and challenges of a financial professional (CFO, Controllers, Accountants) within healthcare organizations?
Sage is on a journey to become the most human-centric brand in our category. This transformation is an evolution from a product-centric, B2B company to a human-to-human (H2H) brand, focusing on customer-centric solutions. Understanding our customers' (SMBs) challenges and goals is central to our product marketing approach. Our efforts are paying off, with Sage experiencing consistent double-digit growth. If you're eager to shape impactful marketing strategies and connect deeply with our customers, we invite you to consider this opportunity.
Your Mission:
As the Senior Product Marketing Manager for the Healthcare industry at Sage (individual contributor role), your mission is to position Sage as the leading financial management solution for the healthcare sector, focusing primarily on Sage Intacct. You will lead the product marketing strategy for the medium-sized business segment and healthcare vertical in North America. As a thought leader, you will partner with marketing and GTM teams to define industry micro-verticals, create compelling value propositions, and equip sales teams with tools to drive revenue growth. You'll collaborate with Product teams to align on strategic direction and positioning, enhancing product/market fit and delivering on customer promises. A key part of your role will be defining the products and services for each vertical and healthcare sub-vertical.
Why Sage? What's in it for you?
In addition to a comprehensive compensation package, you'll get to test and expand your strategic product marketing skills at a stable, global software company, contributing to a human-centric brand. Build your international network while collaborating and learning from diverse, customer-centric marketing teams committed to being creative, bold, and effective. Enjoy a working environment with values you can be proud of (Human, Trust, Bold & Simplify), where work-life balance and giving back to our communities via our Sage Foundation are supported (5 paid volunteering days per year).
Location: Hybrid; 2 days per week of in-office collaboration from our new Atlanta office (619 Ponce - early 2025)
Minimum Qualifications. Is this you?
5 years of product marketing experience with subject matter expertise in the Healthcare vertical industry.
You can provide examples of:
Utilizing your market research to define and develop positioning, value propositions, messaging, content, collateral, and sales enablement.
Your copywriting and storytelling abilities - using customer insights to develop compelling messaging that truly connects with our customers.
How you value collaborating with the sales and marketing teams and understand the importance of these partnerships in achieving business goals.
How you've managed through challenges to deliver business results.
Your ability to effectively partner cross-functionally and influence in a matrix environment.
Effective communication skills and your ability to present to executive leadership and various management levels. Comfortable speaking to large audiences.
Being a creative thinker with a history of generating and executing innovative marketing ideas, crafting compelling positioning, and producing thought leadership content. Key Responsibilities Key Responsibilities:
-Support Market Success: Support the commercial success of the healthcare vertical by developing the positioning, value proposition, messaging, pricing, tiering, packaging, and go-to-market strategies, focusing on understanding the market, meeting customer needs, and differentiating Sage's offerings.
Define and execute positioning, go-to-market messaging and plans, pricing, tiering, and naming.
Establish competitive pricing strategies based on thorough market analysis and value delivered to customers.
Regularly review and adjust the value proposition, pricing, and positioning based on customer feedback and market dynamics.
-Lead Thought Leadership and Content Strategy: Serve as a thought leader and vertical market expert in the healthcare vertical, developing effective messaging and content strategies tailored to this specific market.
Develop and refine the core messaging framework to articulate Sage's unique value proposition in the healthcare sector.
Create sales enablement materials and tools, such as pitch decks, product demos, and FAQs, to support the sales process.
Create and lead content plans across various formats and channels, including whitepapers, case studies, blog posts, videos, and webinars.
-Set Strategy and Achieve Growth Targets: Set the strategy for the healthcare vertical, including micro-verticals, to achieve growth targets.
Articulate a compelling revenue growth strategy for new and existing healthcare customers.
Collaborate with product development to align the product roadmap with healthcare-specific requirements.
Perks? We have plenty.
Competitive annual bonuses
Comprehensive health, dental, and vision coverage
401(k) retirement match (100% matching up to 4%)
32 days paid time off (21 personal days, 10 national holidays, 1 floating holiday)
18 weeks of paid parental leave for birth, adoption, or surrogacy offered 1 year after the start date
Work Away, an opportunity to work & play for 10 weeks in any country of your choice (from a Sage-approved list)
5 days paid yearly to volunteer (through Sage Foundation)
$5,250 tuition reimbursement per calendar year starting 6 months after the hire date
Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)
What is it like to work at Sage?
Video: https://www.youtube.com/watch?v=h1-vs3zIpnc
#LI-CH1 Function Global Product Marketing Country United States Office Location Atlanta Work Place type Hybrid Advert People make Sage great. From our colleagues delivering ground-breaking solutions to the customers who use them: people have helped us grow for more than forty years, and people are driving our future as a great SaaS company. We're writing our next chapter. Be part of it!
At Sage, we recognize that the world of work has rapidly shifted over the last few years, particularly how we work. That is why we have committed to working in a hybrid way going forward. Human connection is an essential ingredient of the 4 principles that make up our Flexible Human Work hybrid framework and we want to be transparent in what that looks like when you join our Sage family. On one hand, our offices will continue to play an important role in our future and serve as a place for spontaneous conversations, connection, collaboration as well as focused time. On the other hand, we have learned to reimagine where and when we work and to unlock that flexibility and innovation for our colleagues offering them the opportunity to work flex across their home, Sage offices or customer sites.
We invite you to join us and help us write our next chapter. Follow us on our social media sites to join in conversations about open positions and company news! #lifeatsage #sagecareers. If you would like support with your application (or require any adjustments) please contact us at [redacted] for assistance. All qualified applicants will be thoughtfully considered and never discriminated against based on their race, color, age, religion, sexual orientation, gender identity, national origin, disability or veteran status.
EOE AA/M/F/Vet/Disability Sage Software is an Equal Opportunity Employer. We comply with the laws set forth in the Equal Employment Opportunity in The Law poster: http://1sa.ge/EjaS30kzhpR
Sage is on a journey to become the most human-centric brand in our category. This transformation is an evolution from a product-centric, B2B company to a human-to-human (H2H) brand, focusing on customer-centric solutions. Understanding our customers' (SMBs) challenges and goals is central to our product marketing approach. Our efforts are paying off, with Sage experiencing consistent double-digit growth. If you're eager to shape impactful marketing strategies and connect deeply with our customers, we invite you to consider this opportunity.
Your Mission:
As the Senior Product Marketing Manager for the Healthcare industry at Sage (individual contributor role), your mission is to position Sage as the leading financial management solution for the healthcare sector, focusing primarily on Sage Intacct. You will lead the product marketing strategy for the medium-sized business segment and healthcare vertical in North America. As a thought leader, you will partner with marketing and GTM teams to define industry micro-verticals, create compelling value propositions, and equip sales teams with tools to drive revenue growth. You'll collaborate with Product teams to align on strategic direction and positioning, enhancing product/market fit and delivering on customer promises. A key part of your role will be defining the products and services for each vertical and healthcare sub-vertical.
Why Sage? What's in it for you?
In addition to a comprehensive compensation package, you'll get to test and expand your strategic product marketing skills at a stable, global software company, contributing to a human-centric brand. Build your international network while collaborating and learning from diverse, customer-centric marketing teams committed to being creative, bold, and effective. Enjoy a working environment with values you can be proud of (Human, Trust, Bold & Simplify), where work-life balance and giving back to our communities via our Sage Foundation are supported (5 paid volunteering days per year).
Location: Hybrid; 2 days per week of in-office collaboration from our new Atlanta office (619 Ponce - early 2025)
Minimum Qualifications. Is this you?
5 years of product marketing experience with subject matter expertise in the Healthcare vertical industry.
You can provide examples of:
Utilizing your market research to define and develop positioning, value propositions, messaging, content, collateral, and sales enablement.
Your copywriting and storytelling abilities - using customer insights to develop compelling messaging that truly connects with our customers.
How you value collaborating with the sales and marketing teams and understand the importance of these partnerships in achieving business goals.
How you've managed through challenges to deliver business results.
Your ability to effectively partner cross-functionally and influence in a matrix environment.
Effective communication skills and your ability to present to executive leadership and various management levels. Comfortable speaking to large audiences.
Being a creative thinker with a history of generating and executing innovative marketing ideas, crafting compelling positioning, and producing thought leadership content. Key Responsibilities Key Responsibilities:
-Support Market Success: Support the commercial success of the healthcare vertical by developing the positioning, value proposition, messaging, pricing, tiering, packaging, and go-to-market strategies, focusing on understanding the market, meeting customer needs, and differentiating Sage's offerings.
Define and execute positioning, go-to-market messaging and plans, pricing, tiering, and naming.
Establish competitive pricing strategies based on thorough market analysis and value delivered to customers.
Regularly review and adjust the value proposition, pricing, and positioning based on customer feedback and market dynamics.
-Lead Thought Leadership and Content Strategy: Serve as a thought leader and vertical market expert in the healthcare vertical, developing effective messaging and content strategies tailored to this specific market.
Develop and refine the core messaging framework to articulate Sage's unique value proposition in the healthcare sector.
Create sales enablement materials and tools, such as pitch decks, product demos, and FAQs, to support the sales process.
Create and lead content plans across various formats and channels, including whitepapers, case studies, blog posts, videos, and webinars.
-Set Strategy and Achieve Growth Targets: Set the strategy for the healthcare vertical, including micro-verticals, to achieve growth targets.
Articulate a compelling revenue growth strategy for new and existing healthcare customers.
Collaborate with product development to align the product roadmap with healthcare-specific requirements.
Perks? We have plenty.
Competitive annual bonuses
Comprehensive health, dental, and vision coverage
401(k) retirement match (100% matching up to 4%)
32 days paid time off (21 personal days, 10 national holidays, 1 floating holiday)
18 weeks of paid parental leave for birth, adoption, or surrogacy offered 1 year after the start date
Work Away, an opportunity to work & play for 10 weeks in any country of your choice (from a Sage-approved list)
5 days paid yearly to volunteer (through Sage Foundation)
$5,250 tuition reimbursement per calendar year starting 6 months after the hire date
Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)
What is it like to work at Sage?
Video: https://www.youtube.com/watch?v=h1-vs3zIpnc
#LI-CH1 Function Global Product Marketing Country United States Office Location Atlanta Work Place type Hybrid Advert People make Sage great. From our colleagues delivering ground-breaking solutions to the customers who use them: people have helped us grow for more than forty years, and people are driving our future as a great SaaS company. We're writing our next chapter. Be part of it!
At Sage, we recognize that the world of work has rapidly shifted over the last few years, particularly how we work. That is why we have committed to working in a hybrid way going forward. Human connection is an essential ingredient of the 4 principles that make up our Flexible Human Work hybrid framework and we want to be transparent in what that looks like when you join our Sage family. On one hand, our offices will continue to play an important role in our future and serve as a place for spontaneous conversations, connection, collaboration as well as focused time. On the other hand, we have learned to reimagine where and when we work and to unlock that flexibility and innovation for our colleagues offering them the opportunity to work flex across their home, Sage offices or customer sites.
We invite you to join us and help us write our next chapter. Follow us on our social media sites to join in conversations about open positions and company news! #lifeatsage #sagecareers. If you would like support with your application (or require any adjustments) please contact us at [redacted] for assistance. All qualified applicants will be thoughtfully considered and never discriminated against based on their race, color, age, religion, sexual orientation, gender identity, national origin, disability or veteran status.
EOE AA/M/F/Vet/Disability Sage Software is an Equal Opportunity Employer. We comply with the laws set forth in the Equal Employment Opportunity in The Law poster: http://1sa.ge/EjaS30kzhpR