Brand Manager
Apply NowCompany: Giovanni Rana
Location: Bartlett, IL 60103
Description:
PURPOSE OF POSITION
Our Brand Manager will support the development and implementation of short- and long-term marketing strategies in the filled pasta category, including new item development, planning and execution, retail channel management, innovation, and brand activation.
KEY RESPONSIBILITIES
New item development:
Lead new item development of new US & Canada pasta line extensions
Lead the expansion into new pasta categories/formats and brands
Lead new item development of new pasta launches in Canada
Artwork & Physical Packaging Development
Assist Sales with new item sell-in
Consumer & Shopper Marketing Planning & Execution:
Lead shelftalk planning & creation across all customers
Lead box talker planning & creation across key customers (i.e. Walmart, Target)
Manage creation & delivery of instore trays, coolers, shelf strips, & shelf dividers across all customers.
Lead instore demos & display planning & execution
Develop new tools, agencies, and capabilities for standing out instore and digitally
At home activities
Online activities
Social/Digital Content Marketing
Assortment Mix:
Margin Management:
Constantly look for cost savings that will not impact product quality
Investigate ways to improve pricing and lower customer margin requirements
Provide demand planning, packaging procurement, and ingredient procurement with accurate forecast and help reduce waste cost
Competitive Analysis:
Keep a pulse on competitor's actions in store through IRI, 84.51, and other data sources
Make leadership aware of new competitive products, pricing, or packaging changes
Be proactive in proposing actions for velocity or distribution improvement
Continuous Improvement:
Continuously uncover areas for product quality and communications improvements
Develop new business processes to improve company efficiency and accuracy
Volume planning and achievement:
Build annual volume budgets for the Pasta Category and new brands
Monitor and deliver volume goals
KEY SKILLS AND EXPERIENCE
Bachelor's degree in marketing or closely related field is required, MBA Preferred
10+ years' experience in ABM/Brand Management required
Experience with Consumer-Packaged Goods industry required
Strong analytical and intrapersonal skills
Strong communication (verbal and written) and interpersonal skills required
KNOWLEDGE, SKILLS, AND ABILITIES PREFERRED
Collaborative with the ability to work independently
High degree of self-motivation and discipline
Strong time management, presentation, and communication skills (both written & verbal)
Ability to work with a wide variety of individuals inside & outside the organization and maintain regular contact with all stakeholders
Our Brand Manager will support the development and implementation of short- and long-term marketing strategies in the filled pasta category, including new item development, planning and execution, retail channel management, innovation, and brand activation.
KEY RESPONSIBILITIES
New item development:
- Create R&D briefs including product design, pricing and packaging
- Create volume forecast for all new item projects
- Lead bi-weekly new item meeting for Retail
- Work with cross functional team to bring new items to market
Lead new item development of new US & Canada pasta line extensions
Lead the expansion into new pasta categories/formats and brands
Lead new item development of new pasta launches in Canada
- Build customer sell in decks for new item projects
- Ensure all projects are launched on time
- Uncover insights to aid in new item development
Artwork & Physical Packaging Development
- Work with Mkt Packaging Services Mgr. on creative briefs
- Work with Innovations and Procurement to develop new packaging structures as needed
Assist Sales with new item sell-in
- Attend key customer new item sales presentations as the product expert
Consumer & Shopper Marketing Planning & Execution:
- Manage marketing budgets for Pasta Category & New Brands
- Work with customers and agencies to build shopper marketing plans and execute on those plansthroughout the year
- Instore activities
Lead shelftalk planning & creation across all customers
Lead box talker planning & creation across key customers (i.e. Walmart, Target)
Manage creation & delivery of instore trays, coolers, shelf strips, & shelf dividers across all customers.
Lead instore demos & display planning & execution
Develop new tools, agencies, and capabilities for standing out instore and digitally
At home activities
- Lead digital coupon planning & creation for Pasta Category
- Lead iBotta offer planning & creation for Walmart for Pasta Category
- Lead direct mailer planning with Kroger for Pasta Category
- Develop new tools, agencies, and capabilities for being more relevant at home
Online activities
- Lead search ad planning & creation for Pasta Category
- Lead banner display ad planning & creation for Pasta Category
- Ensure that online content is accurate at all retailers
Social/Digital Content Marketing
- When approved lead the planning and execution of all social/digital activities (i.e. lasagna orTakeHome)
- Measure and track performance of all marketing activities in the Pasta Category
Assortment Mix:
- Manage product mix to ensure profitability and strong category velocities
- Provide category mix insights and recommendations to sales team
- Manage discontinuations
Margin Management:
Constantly look for cost savings that will not impact product quality
Investigate ways to improve pricing and lower customer margin requirements
Provide demand planning, packaging procurement, and ingredient procurement with accurate forecast and help reduce waste cost
Competitive Analysis:
Keep a pulse on competitor's actions in store through IRI, 84.51, and other data sources
Make leadership aware of new competitive products, pricing, or packaging changes
Be proactive in proposing actions for velocity or distribution improvement
Continuous Improvement:
Continuously uncover areas for product quality and communications improvements
Develop new business processes to improve company efficiency and accuracy
Volume planning and achievement:
Build annual volume budgets for the Pasta Category and new brands
Monitor and deliver volume goals
KEY SKILLS AND EXPERIENCE
Bachelor's degree in marketing or closely related field is required, MBA Preferred
10+ years' experience in ABM/Brand Management required
Experience with Consumer-Packaged Goods industry required
Strong analytical and intrapersonal skills
Strong communication (verbal and written) and interpersonal skills required
KNOWLEDGE, SKILLS, AND ABILITIES PREFERRED
Collaborative with the ability to work independently
High degree of self-motivation and discipline
Strong time management, presentation, and communication skills (both written & verbal)
Ability to work with a wide variety of individuals inside & outside the organization and maintain regular contact with all stakeholders