Senior Manager, Email Marketing
Apply NowCompany: Fortive
Location: Young America, MN 55397
Description:
ServiceChannel is the leading cloud-based service automation platform for facilities management. We offer a single platform to source, procure, manage and pay for repair and maintenance services from commercial contractors. We are a high growth, late stage startup with fantastic product-market fit, and trusted by more than 500 global brands like Cole Haan, Bloomin' Brands, CVS Health, Louis Vuitton, Allbirds, and Under Armour. We are committed to creating a great product for our customers and a great work environment for our employees to succeed professionally and personally, landing us on Wealthfront's Career-Launching Companies List for the second year in a row.
ServiceChannel is seeking an experienced marketer with extensive email experience to join our rapidly growing Demand Gen Marketing team and take ServiceChannel customer lifecycle marketing to the next level. In this position, you will play an integral role in prospect, customer, and service provider engagement by developing systems and strategies that ensure the most relevant messages reach our prospects and customers at the right lifecycle moments. Your work will be a blend of technical, hands-on execution and longer-term strategic planning for ServiceChannel's future.
Key Responsibilities
Be the channel owner and subject-matter expert on email and customer lifecycle management and help the team learn how to incorporate best practices into all planning, decisions and execution - from segmentation, to creative/copy to deliverability.
Work closely with the marketing team to drive new acquisition growth while improving customer loyalty, share of wallet, experience, satisfaction and engagement
Be a hands-on marketer: set up email campaigns, develop strategies, and address challenges
Develop scalable systems and strategies to optimize email performance, including content/creative, subject lines, A/B testing, and more
Manage seasonal updates to ongoing triggered emails
Manage email banner messaging: conceive of banner content, partner with Creative, and implement in triggered emails on a systematic basis
Own weekly & monthly email reporting, including engagement metrics, productivity trends, and test results
Conduct insightful customer & campaign analyses
Generate and launch ideas for new testing opportunities
Increase customer LTV by developing lifecycle and nurture automation programs to generate stronger relationships, lifetime value and share of wallet from our existing customer base
Required Skills & Experience
7+ years of experience in B2B or B2C marketing experience (4 years of email marketing specific experience); Hubspot, 6Sense, Alyce, ON24 marketing technology experience a plus
Comfortable operating with an agile operating approach (constant testing/learning/iteration)
Comfortable working on a high-performing team that is constantly challenging itself
Email expertise - managed complex email ecosystems and driven demonstrable KPI's
Data-driven, solve problems using data
Highly organized, self-starter and also highly collaborative
Proven ability to work well with cross-functional teams
Can-do, positive, inspiring attitude
Passionate about the customer experience
Ability to manage multiple priorities in a fast-paced environment, while still ensuring high quality deliverables and a strong attention to detail
BA/BS
Why Work for Us?
Our work environment is dynamic, collaborative, and entrepreneurial - We are firm believers in working to live and not living to work. Don't get us wrong, we work hard and do what it takes to get the job done, but we value a healthy work/life balance and have a lot of fun along the way. Our company is filled with foodies, music lovers, travelers and sports nuts.
We are looking for energetic, positive, creative problem solvers who don't mind digging in and getting their proverbial hands dirty. In addition to striving to create the best possible environment for our ServiceChannel team members, we also support them outside of work as well through generous medical, dental, and vision insurance, life insurance, 401k with match, a flexible time-off policy, and paid parental leave. Our greatest benefit, however, is our amazing ServiceChannel team!
Fortive Corporation Overview
Fortive's essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.
We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We're a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions./p>
We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.
At Fortive, we believe in you. We believe in your potential-your ability to learn, grow, and make a difference.
At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.
Fortive: For you, for us, for growth.
ServiceChannel is seeking an experienced marketer with extensive email experience to join our rapidly growing Demand Gen Marketing team and take ServiceChannel customer lifecycle marketing to the next level. In this position, you will play an integral role in prospect, customer, and service provider engagement by developing systems and strategies that ensure the most relevant messages reach our prospects and customers at the right lifecycle moments. Your work will be a blend of technical, hands-on execution and longer-term strategic planning for ServiceChannel's future.
Key Responsibilities
Be the channel owner and subject-matter expert on email and customer lifecycle management and help the team learn how to incorporate best practices into all planning, decisions and execution - from segmentation, to creative/copy to deliverability.
Work closely with the marketing team to drive new acquisition growth while improving customer loyalty, share of wallet, experience, satisfaction and engagement
Be a hands-on marketer: set up email campaigns, develop strategies, and address challenges
Develop scalable systems and strategies to optimize email performance, including content/creative, subject lines, A/B testing, and more
Manage seasonal updates to ongoing triggered emails
Manage email banner messaging: conceive of banner content, partner with Creative, and implement in triggered emails on a systematic basis
Own weekly & monthly email reporting, including engagement metrics, productivity trends, and test results
Conduct insightful customer & campaign analyses
Generate and launch ideas for new testing opportunities
Increase customer LTV by developing lifecycle and nurture automation programs to generate stronger relationships, lifetime value and share of wallet from our existing customer base
Required Skills & Experience
7+ years of experience in B2B or B2C marketing experience (4 years of email marketing specific experience); Hubspot, 6Sense, Alyce, ON24 marketing technology experience a plus
Comfortable operating with an agile operating approach (constant testing/learning/iteration)
Comfortable working on a high-performing team that is constantly challenging itself
Email expertise - managed complex email ecosystems and driven demonstrable KPI's
Data-driven, solve problems using data
Highly organized, self-starter and also highly collaborative
Proven ability to work well with cross-functional teams
Can-do, positive, inspiring attitude
Passionate about the customer experience
Ability to manage multiple priorities in a fast-paced environment, while still ensuring high quality deliverables and a strong attention to detail
BA/BS
Why Work for Us?
Our work environment is dynamic, collaborative, and entrepreneurial - We are firm believers in working to live and not living to work. Don't get us wrong, we work hard and do what it takes to get the job done, but we value a healthy work/life balance and have a lot of fun along the way. Our company is filled with foodies, music lovers, travelers and sports nuts.
We are looking for energetic, positive, creative problem solvers who don't mind digging in and getting their proverbial hands dirty. In addition to striving to create the best possible environment for our ServiceChannel team members, we also support them outside of work as well through generous medical, dental, and vision insurance, life insurance, 401k with match, a flexible time-off policy, and paid parental leave. Our greatest benefit, however, is our amazing ServiceChannel team!
Fortive Corporation Overview
Fortive's essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.
We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We're a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions./p>
We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.
At Fortive, we believe in you. We believe in your potential-your ability to learn, grow, and make a difference.
At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.
Fortive: For you, for us, for growth.