FIELD MARKETING MANAGER

Description
Route 65 Management, LLC is hiring a Field Marketing Manager to lead and support marketing and sales initiatives throughout our multi-region Dunkin' and Baskin Robins franchise network. We strive to meet and exceed expectations by executing excellence for every guest, every visit. Dunkin' and Baskin Robins are exceptional brands with favorable reputations that celebrate and keep America runnin' every day and on every occasion.

The Field Marketing Manager is responsible for developing, implementing and tracking marketing programs that increase Brand and Company exposure to increase restaurant sales and customer counts.

The Field Marketing Manager will require a thorough understanding of business and marketing strategy and will become the Brand Ambassador for the Company's franchise business. This includes excellent communication skills with above restaurant leaders, restaurant staff, vendors, local businesses, community organizations, and Inspire Brands associates and affiliates. It also requires the ability to project manage, multi-task and problem solve in a fast-paced environment.

Successful candidates must be able to:

• Develop a yearly calendar of community events
• Develop monthly marketing strategy
• Prepare and communicate marketing strategy and objectives to above restaurant leaders, restaurant management and staff
• Partner with Above Restaurant Managers and Restaurant Managers to plan and execute sales building activities that will build relationships to increase customer count, check average and outside sales
• Establish and build relationships with Dunkin' Brands representatives and company business associates
• Establish goodwill and build relationships within the community
• Identify and capitalize on strategic partners that complement the restaurant and company's brand
• Plan and execute marketing events in coordination with restaurants
• Collect and analyze data to improve marketing programs
• Assists and/ or completes additional administrative tasks/support as assigned
• Must clearly be able to demonstrate growth in sales as a result of marketing efforts

Requirements

• Bachelor's degree in Marketing, or similar discipline
• 2-5 years professional experience in Marketing, Sales, or Advertising with a demonstrated track record of driving results
• Industry experience in managing/ marketing fast casual restaurant concepts is a plus
• New Store Opening experience preferred
• Must possess an entrepreneurial spirit and be creative and innovative with marketing approaches
• Proof of eligibility to work in the United States
• Valid Driver's License
• Maintain a professional, neat and well-groomed appearance
• Proficient in Windows Office, Microsoft Office, Powerpoint, Adobe Creative Cloud a plus
• Knowledge of online technology and implementation re. website and Social Media platforms
• Understanding of Brand Marketing and Brand Book
• Ability to assess business goals, market requirements, customers, challenges, and opportunities within the area and input that knowledge into the creation of programs, etc.
• Must be innovative, organized, efficient and able to prioritize multiple projects while working with a team
• Ability to effectively communicate with all levels of an organization
• Strong work ethic and self-starter who is a team player and comes with a can-do attitude
• Exceptional analytical and organizational, interpersonal and written communication skills
• Ability to present self professionally at all times
• Excellent time management and organizational skills
• Detail oriented, self-motivated with a strong ability to multi-task
• Ability to work creatively, independently and with a strong attention to detail
• Dedication to providing exceptional customer service
• Ability to maintain a high level of confidentiality
• Ability to communicate effectively in the English language, both verbally and in writing with staff and the general public
• Ability to write reports, business correspondence, and procedure manual
• Ability to demonstrate a positive attitude at all times
• Ability to keep an open and objective view
• Ability to listen empathetically and be respectful at all times
• Ability to communicate assertively
• Ability to maintain composure and stay focused
• Ability to maintain personal integrity
• Ability to work as a team, handle various projects at one time, lead others, delegate, follow up and make accurate decisions
• Ability to communicate with employees and guests
• Ability to handle a fast-paced, busy, and somewhat stressful environment, and work under pressure and meet deadlines
• The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills.

Company Information
In 1950, Bill Rosenberg opened the first Dunkin' Donuts shop in Quincy, Massachusetts. Dunkin' Donuts licensed the first of many franchises in 1955. It is now the world's leading baked goods and coffee chain, serving more than 3 million customers per day. Dunkin' Donuts sells 52 varieties of donuts and more than a dozen coffee beverages as well as an array of bagels, breakfast sandwiches and other baked goods. We are a locally owned and operated Dunkin' Donuts franchise, with a fast-paced, high energy environment where you get to interact with loyal customers every day. Join our team today! You are applying for work with a franchisee of Dunkin' Donuts, not Dunkin' Brands, Inc. or any of its affiliates. Any information you submit will be provided solely to the franchisee. If hired, the franchisee will be your only employer. Franchisees are independent business owners who set their own wage and benefit programs that can vary among franchisees.