Director of Performance Marketing
Apply NowCompany: College Hunks Hauling Junk & Moving
Location: Tampa, FL 33647
Description:
The Director of Performance Marketing will drive consumer sales performance by strategically aligning all online digital efforts across various platforms and agency partners to ensure maximum lead generation, conversion, and brand awareness opportunities. This person will establish a digital media roadmap that also considers offline marketing activities and oversees all aspects of the client acquisition process from concept to implementation and will report on Key Performance Indicator achievement. They will oversee the digital marketing for 200+ individual locations, providing transparent insight on all key data points across multiple platforms and clearly communicate results to stakeholders. They will constantly monitor lead and conversion data (both web and phone) and implement A/B tests.
ESSENTIAL DUTIES & RESPONSIBILITIES:
Primary metrics are Cost Per Lead (CPL) and Client Acquisition Cost (CAC)
Drive website traffic and acquire leads.
Implement and manage robust marketing automation and remarketing activities.
Manage digital agencies to ensure best results and evaluate opportunities.
Manage metrics that measure digital program success and optimize programs for full funnel performance.
Provide expert POV to team, executives and franchise partners around evolving digital best practices and communicate those findings effectively.
Stay up to date with and evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Review, optimize and improve SEO metrics for websites, for both national and local pages.
Review PPC metrics on a national and local level; analyze and report on the data found.
Manage large budgets across multiple locations.
Analyze web traffic metrics and implement solutions to boost web presence.
Implement measurable improvement on current digital marketing campaigns, including SEM, social media, display advertising and SEO.
Plan, execute, and measure experiments and conversion tests.
Assist with bringing in franchise partners.
Manage affiliate programs.
Utilize strong analytical ability to evaluate end-to-end client experience across multiple channels and client touch points.
Eagerness to learn, stay on top of trends, and advance in knowledge (self-educator)
Leadership skills to influence others and manage outside partners.
Constant explorer who is pursuing new opportunities and advancing our efforts in unique and beneficial ways
Technical knowledge in digital strategies and ROI + company + industry
Positive mindset
Clear, easy to understand communication skills, both written and verbal
Financial acumen
Interpersonal skills
REQUIRED EDUCATION & EXPERIENCE:
Bachelor's degree (B. A.) from four-year college or university; or one to two years related experience and/or training; or equivalent combination of education and experience. 7+ years of experience
Flexible work from home options available.
Compensation: $120,000.00 - $150,000.00 per year
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Employment Opportunities With College HUNKS
As Seen on ABC's Shark Tank, CBS's Undercover Boss, HGTV's House Hunters, CNBC's Blue-Collar Millionaires and more. With nearly 200 franchise locations across North America, College H.U.N.K.S. Hauling Junk & Moving (CHHJ/M) is one of the largest and fastest growing franchise opportunities. The company is a multi-year consecutive winner of the INC 5000 Fastest Growing Companies award, and headquartered in beautiful sunny Tampa, FL. The "Brand Central" team provides franchise support to the franchise owners across the country and operates a World Class Sales and Loyalty Center.
A purpose-driven, values-based, socially conscious organization that has been recognized as one of the Top Places to Work and is known for its unique and fun company culture, CHHJ/M is an ideal place to flourish and grow as a professional.
COMPANY MISSION: To live our four core values of Building Leaders; Always Branding; Listen Fulfill and Delight; and Creating a Fun Enthusiastic Team Environment. To always provide our brand promise of a stress-free moving or hauling experience, and always provide our clients with H.U.N.K.S. (which stands for Honest, Uniformed, Nice, Knowledgeable, Service).
College Hunks Hauling Junk and Moving - Corp Office is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of that franchise. All inquiries about employment at this franchise should be made directly to the franchisee, and not to College Hunks Hauling Junk Corporate.
ESSENTIAL DUTIES & RESPONSIBILITIES:
Primary metrics are Cost Per Lead (CPL) and Client Acquisition Cost (CAC)
Drive website traffic and acquire leads.
Implement and manage robust marketing automation and remarketing activities.
Manage digital agencies to ensure best results and evaluate opportunities.
Manage metrics that measure digital program success and optimize programs for full funnel performance.
Provide expert POV to team, executives and franchise partners around evolving digital best practices and communicate those findings effectively.
Stay up to date with and evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Review, optimize and improve SEO metrics for websites, for both national and local pages.
Review PPC metrics on a national and local level; analyze and report on the data found.
Manage large budgets across multiple locations.
Analyze web traffic metrics and implement solutions to boost web presence.
Implement measurable improvement on current digital marketing campaigns, including SEM, social media, display advertising and SEO.
Plan, execute, and measure experiments and conversion tests.
Assist with bringing in franchise partners.
Manage affiliate programs.
Utilize strong analytical ability to evaluate end-to-end client experience across multiple channels and client touch points.
Eagerness to learn, stay on top of trends, and advance in knowledge (self-educator)
Leadership skills to influence others and manage outside partners.
Constant explorer who is pursuing new opportunities and advancing our efforts in unique and beneficial ways
Technical knowledge in digital strategies and ROI + company + industry
Positive mindset
Clear, easy to understand communication skills, both written and verbal
Financial acumen
Interpersonal skills
REQUIRED EDUCATION & EXPERIENCE:
Bachelor's degree (B. A.) from four-year college or university; or one to two years related experience and/or training; or equivalent combination of education and experience. 7+ years of experience
Flexible work from home options available.
Compensation: $120,000.00 - $150,000.00 per year
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Employment Opportunities With College HUNKS
As Seen on ABC's Shark Tank, CBS's Undercover Boss, HGTV's House Hunters, CNBC's Blue-Collar Millionaires and more. With nearly 200 franchise locations across North America, College H.U.N.K.S. Hauling Junk & Moving (CHHJ/M) is one of the largest and fastest growing franchise opportunities. The company is a multi-year consecutive winner of the INC 5000 Fastest Growing Companies award, and headquartered in beautiful sunny Tampa, FL. The "Brand Central" team provides franchise support to the franchise owners across the country and operates a World Class Sales and Loyalty Center.
A purpose-driven, values-based, socially conscious organization that has been recognized as one of the Top Places to Work and is known for its unique and fun company culture, CHHJ/M is an ideal place to flourish and grow as a professional.
COMPANY MISSION: To live our four core values of Building Leaders; Always Branding; Listen Fulfill and Delight; and Creating a Fun Enthusiastic Team Environment. To always provide our brand promise of a stress-free moving or hauling experience, and always provide our clients with H.U.N.K.S. (which stands for Honest, Uniformed, Nice, Knowledgeable, Service).
College Hunks Hauling Junk and Moving - Corp Office is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of that franchise. All inquiries about employment at this franchise should be made directly to the franchisee, and not to College Hunks Hauling Junk Corporate.