Social Media and Content Creator Specialist

Certified Great Place to Work 6 Years in a row!

Relevant

The Specialist, Social Media + Content Creator is responsible to help us continue expanding our brand presence online. Your role is to assist the team in implementing social media strategies through content creation + community management. This position is responsible for producing original content that will create brand awareness, build our audiences, and drive site traffic/conversions for our brands.

What We Offer

• $39.00 - $40.00 / hour
• Achievable Bonus
• Paid Vacations
• Medical, Vision, Dental, and Life
• Company-paid meal card
• 401K plan with company match
• Opportunities for career advancement
• Amazing company culture
• Hybrid workplace

Responsibilities

• Develop compelling, on-brand content for social media channels, including Instagram, Facebook, and TikTok.
• Create visually appealing posts, stories, and videos that showcase our menu offerings, promotions, events, and brand values.
• Collaborate with the marketing team to ensure consistency in messaging and branding across all digital platforms.
• Partner with in-restaurant operations to coordinate photo shoots and product management.
• Assist with content scheduling through Sprout, our social media management tool
• Monitor social media channels for guest feedback, inquiries, and escalations, and respond promptly.
• Work with internal teams to initiate the guest recovery flow.
• Foster a sense of community among our followers by engaging in conversations, hosting Q&A sessions, and running interactive polls and contests.
• Assist with weekly and monthly department reporting.
• Monitor industry trends and social media best practices to identify opportunities for innovation.

Qualifications & Experience

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 3 years social media experiene.
• Proven experience in social media content creation and influencer marketing (a plus), preferably within the food and beverage industry.
• Strong understanding of social media platforms, trends, algorithms, and best practices.
• Familiarity with graphic design tools (e.g., Adobe Creative Suite) and photography/ videography skills are a plus.
• Detailed-oriented with excellent organizational and time management skills.
• Excellent written and verbal communication skills, with a keen eye for detail and creativity.
• Strong analytical skills and proficiency in social media analytics tools to track and measure performance metrics.
• Ability to work independently, multitask, prioritize, and thrive in a fast-paced environment.
• A team player, dependable and reliable with the ability to collaborate with a small remote team
• Passion for food, hospitality, and digital marketing trends.
• Solid interpersonal and cross functional collaboration skills
• Fast and thorough problem-solving skills.
• Trusting, passionate, humble, and gracious.
• Build lasting relationships with trust and respect.
• Create fun.

Join Lazy Dog and be part of a culture of caring, great benefits, and continuous growth.