Sr. Product/Brand Manager - LATAM

Division Information
Spectrum Brands' Home & Personal Care (HPC) Appliances business participates on a global basis in small electric appliances, shave/groom appliances and beauty appliances. Our well- known brands include George Foreman, Black+Decker, Farberware, Breadman, Juiceman, Russell Hobbs and Remington. Our products appeal to consumer trends for healthy eating, stay-at-home cooking, creating today's new hair style and much more. We distinguish our product offerings from the competition by employing forward thinking, innovative technologies matched with a strong understanding of consumer needs to bring to market high quality, superior products that delight the end user.

Job Summary
Job Summary

The Senior Product/Brand Manager will facilitate the growth & vision of our Home and Personal Care Brands by leading the programs and strategy that align to market opportunities in the LATAM region.

Primary Duties & Responsibilities
Primary Duties and Responsibilities

• Marketing Communication
  • Work collaboratively with the Global and Country Marketing teams to create and communicate regional brand strategy.
  • Secure brand materials for brand campaigns and new product launches in collaboration with central team as well as regional and local production
  • Travel to LATAM region to support local execution on marketing plans, collaborate in business reviews and visit key retailer stores.
  • Lead best practice sharing among the region and globally.

• Product Strategy
  • Collaborate with central team in the development of annual strategic product plans, to ensure relevance and competitiveness in the LATAM region. This includes working with units to ensure in-depth market analysis, effective promotional activities, market research, forecasting, pricing strategy, and execution at point of sale.
  • Manage product life-cycle management to ensure portfolio efficiency and anticipate replacement development.
• Digital Marketing
  • Work closely with regional digital marketing lead to ensure alignment of all Digital Marketing activities with Brand & eCommerce Strategy.
  • Manage and direct efforts with internal team & outside Agency partners to develop and implement social media platforms for all brands.
  • Collaborate with in the development and execution of Digital strategy with the (Channels, Content, Tactics, Budget, KPIs and Goals).
  • Ensure brand consistency across all digital channels.

• Business Strategy
  • Support overall LATAM strategy of the business according to each market situation and making sure to maintain global alignment.
  • Follow up in business results and address challenges with the local teams.
  • Implement process and procedures that drive the marketing planning. Specifically ensure that all product marketing plans are based on consumer/customer insights of the marketplace.
  • Support key line reviews, regional and strategic partners' presentation with marketing and product materials.

• Financials
• Review all P&L metrics per country and identify category/product risks and opportunities.
• Track Marketing budgets (regional and in-country) and work close with LAHQ Finance to update information.
• Analyze market needs to provide better tools in terms of product, campaigns, etc.
• Coordinate creative services needs and priorities.

Education and Experience Profile
Education and Experience Profile

• 10 years of CPG marketing experience
• Bachelor's in Business Administration or Marketing, MBA preferred.
• Understanding of new product development process from concept inception through market introduction
• Experience working with cross-functional teams, multiple countries (at least in 4 LATAM countries), and cultures.
• LATAM Regional experience required.
• Experience in the development and execution of annual marketing plans, preferably including advertising, media, and consumer promotion planning.
• Development of new and existing item pricing strategies
• Has participated in key account sales presentations and has demonstrated strengths in working closely with sales department.

Required Skills

• Strong presentation and communication skills; comfortable presenting to large groups
• Strong leadership skills to all organizational levels
• Collaborative, team-oriented, able to work across multiple constituencies and juggle multiple priorities.
• Detail-oriented, intellectually curious.
• Ability to internalize consumer insights that facilitates the strategic decision-making.
• Fluent in English and Spanish (both oral and written communications)

Work Environment
Working conditions are normal for an office environment.

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this job/classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

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