Founding Growth Lead

WHO WE ARE

Pallet is a company dedicated to disrupting the logistics industry. Located in San Francisco, CA, we've secured $21 million in funding from investors, including Bain Capital Ventures and Bessemer.

Our flagship product is a Transportation Management System (TMS) and Warehouse Management System (WMS) designed to streamline business operations. We've eliminated data entry, integrated warehouse management, automated billing processes, and more. At Pallet, we provide end-to-end logistics visibility, control, and optimization. Our TMS and WMS offer the tools to enhance logistics operations, reduce costs, and improve customer satisfaction with faster and more reliable delivery times for logistic providers.

Join us on our journey to transform the logistics industry and be a part of the future of business growth with Pallet.

ABOUT THE ROLE

Pallet is seeking a dynamic marketing generalist to be our founding marketing hire, responsible for accelerating our revenue generation. In this role, you'll drive a wide range of initiatives across demand generation, events, and sales enablement. You will have full ownership of building a world-class growth marketing function to help Pallet surpass its revenue targets this year and beyond.

This is an excellent opportunity for someone passionate about scaling a fast-growing B2B product. As the first hire in our marketing team, you will have the exciting upside of growing and shaping our marketing function from the ground up.

SOME THINGS YOU MAY BE WORKING ON

• Architect and own Pallet's lead generation strategy. This will involve both experimenting with net new channels and scaling our existing channels (e.g paid, webinars, SEO and email).
• Coordinate and drive Pallet's success in various industry trade shows.
• Work with existing customers to develop case studies around the ROI and value of Pallet's product.
• Work with sales on developing a comprehensive sales enablement strategy including developing key sales collateral (e.g. pitch decks and battle cards).
• Conduct market research to identify target audiences and understand their needs and preferences.
• Monitor key performance indicators (KPIs), Analytics tools and A/B testing to assess the effectiveness of growth strategies.
• Gather and analyze customer feedback to inform product development and marketing strategies, staying up-to-date with industry trends and competitor activities.
• Implement growth hacking techniques to quickly test and iterate on new ideas.
• Liaise with sales, product and other key stakeholders to build a world-class function that can help Pallet surpass revenue targets this year and beyond.

YOU HAVE

• 4+ yrs experience marketing/growth for an early stage company
• B2B Marketing/Growth experience
• Strong expertise in digital marketing channels (paid media, SEO, email marketing, webinars).
• Proficient in using analytics tools (e.g., Google Analytics, HubSpot) to monitor KPIs and conduct A/B testing.
• Excellent communication and collaboration skills with sales, product, and other stakeholders.
• Ability to develop compelling sales collateral (pitch decks, battle cards) and coordinate industry trade shows.
• Experience with CRM software (e.g., Salesforce) and marketing automation tools.
• Strong analytical skills for market research, customer feedback analysis, and staying up-to-date with industry trends.
• Creative and strategic thinker with a passion for scaling a fast-growing B2B product.

SELLING POINTS

• Autonomy: You'll be owning all of the marketing/growth for Pallet as the first hire in the function with lots of room for experimentation and fun creative strategies without red tape.
• Building Opportunities: Take the helm in establishing and expanding our marketing department from the ground up.
• Career Growth: You'll be reporting directly to the CEO of the company and as we scale and depending on background this role could grow into Marketing leadership (building a team), or an owner of a more specific aspect of marketing/growth, etc as the company grows.

OUR CULTURE

Pallet, nestled in the vibrant heart of San Francisco. We are more than just a workplace; we're a community where transparency thrives, and we embrace a collective spirit when it comes to problem-solving.

Our team is a diverse tapestry of top talent, with experience from companies like Ramp, Scale AI, Watershed, Rippling and a multitude of FAANG ex-employees. Their passion fuels our collaborative and industrious culture. But hey, we're not all about work-monthly happy hours, weekly paid dinners, and leisurely coffee strolls through bustling streets of the city are just a taste of the fun we add to the mix.

OUR BENEFITS

• Health, Vision and Dental benefits
• Flexible PTO
• + Life Insurance and Accidental Insurance
• Short-Term Disability Coverage
• Generous salary and equity for all staff
• 401k option; helping you save for the future
• Yearly learning and development stipend
• Commuter benefits if you live in SF
• Fully covered uber ride home if you ever have to work late in the office
• Remote office home stipend
• Monthly happy hours; our last one was a Golden Gate Park BBQ
• Company paid dinners on Tuesdays and Thursdays in the office
• Annual Company Offsites; our last one was in Sonoma Wine Country

OUR INTERVIEW PROCESS

This is our process for most of our roles, but sometimes stages are subject to change from time to time, we will definitely notify you of the change ahead of time.

Step 1: Chat with our recruiter - Grace - 30 mins

Step 2: Chat with Hiring Manager - 45 mins

Step 3: Growth/Marketing Take-Home Assignment

Step 4: Final Interview - 3-4 hours

Brief Background Check and Reference Check

Our company Pallet is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.